Maybe the biggest mistake site owners make is designing their site in a way THEY think will serve their customers the best, and then leaving it that way. The problem? Just because the site owner understands what they mean, where everything is, and what they want people to do; doesn’t mean the visitors do. A much better approach is to let your visitors design your site for you by performing conversion testing. Conversion testing allows you to meet the needs of your customers better by listening to what they have to say through their actions; allowing you to make decisions based on real data, not uninformed opinions. Not testing with your website is like conceding that you don’t want improved performance and increased ROI. Your actions are saying that you are totally and completely satisfied with the amount of profit you make and aren’t interested in making any more.
At Pole Position, we understand how to set up, run and analyze tests to give you solid optimization recommendations for improving the performance of your website and growing your business.