Pole Position Marketing » Business Intelligence » Competitor Analysis

Strategic Competitive Arena Analysis

Know thine enemy! In-depth competitor analysis give you advantage over your competition. Increase your effectiveness in your online marketing arena.

We take marketing your website seriously and understand that "knowing is half the battle!". Our in-depth, 30+page competitive arena analysis helps you to better understand your competition. You'll know what they are doing that works, and what you need to be doing in order to remain competitive. We provide you a breakdown of their tactical advantages and disadvantages and how you can take advantage of their weaknesses and push beyond their strengths. This knowledge will help you meet and advance beyond your competition on the search engine rankings battlefield.

Increase Your Marketing Intelligence

You'll get a point by point outline of the marketing strategies actively being pursued by your competitors with a complete competitive analysis solution. You'll discover the keyword phrases they are utilizing, niche markets being targeted, paid ad campaigns being implemented and much more. Our detailed report on your competition will uncover valuable insight and strategies that you can turn into a successful marketing campaign. Keep your friends close, and your enemies closer!

Competitive Analysis Benefits:

• Find out what makes your competitor's successful and use it to your advantage.
• Shows you what's right or wrong with your competitors marketing campaigns, so you don’t make the same mistakes or neglect an important strategy.
• Provides you with a detailed analysis of various marketing strategies that you can implement to better your business.
• Outlines effective techniques to boost your site's exposure to your target audience to maximize your conversion rates.

Here is what just one satisfied client had to say:

Excellent and thorough report! What you had uncovered was a validation of what we had already concluded in our own marketing assessments. You cemented our projections. --Shawn Dawson, NetFacilities

Read more testimonials.

Competitor knowledge allows you to implement sophisticated marketing strategies to advance considerably farther than anything your competition is doing.

Report Includes:

Keyword Review Site Optimization Review Related Keyword Analysis Competitive Threats

Online Marketing Review Top Competitor Review Strengths Analysis

Top Ranking Review Topical Community Overview Weakness Analysis

The goal of this report is to clearly define the scope of your competitive environment based upon your top keyword competitors and other aspects of online business and furnish you with Pole Position Marketing's analysis of your current status in your competitive arena.

Get The Inside Information You Need To Stand Out

We provide three critical areas of your competitive landscape:

Keyword Competition
Your competition in the online market space is largely determined by your keyword phrases. Using information gathered from the keyword research report you can determine your current top competitors, their strengths and weaknesses, and how well you can compete against them for both long and short-term success.

Topical Community
The primary search engines (in particular Google), employ a unique set of tuning variables for ranking search results within the various topical communities in their index. Topical communities are identified as thematically related web pages that exist within a dense link structure.

Keyword Community
In addition to analyzing a website against the overall topical community with which it belongs, search engines also look at the words used on each page. More specifically, search engines try to associate certain words together within a given topic. For example, the keyword car may be associated with the words engine, care, and/or Honda.

Understanding which words are frequently associated with your targeted keyword phrases can help build a document with a stronger focus, optimizing your ranking in the search engines.

Your Competitive Strengths
Get a comparative analysis of your business with your top competitors in terms of quality. We'll outline your competitors’ strengths including brick-and-mortar competition as well as online competition that may pose a competitive threat now, or in the future. You'll have a clearer picture of the strength of each competitor and therefore a more accurate understanding of your timeline to success. Your online performance report is presented as a comparative analysis against primary competitors and will help you stand out from the crowd!