Pole Position Marketing » Business Intelligence » UVP & Branding

Strategic UVP, Branding & Reputation Analysis

What makes you stand out? Why buy from you rather than your competition? Determine your unique selling proposition and excel in your target market!

This UVP report provides the most extensive analysis of your Unique Value Proposition. This report provides the knowledge you need to create a successful site that addresses the needs of each of your visitors and captures them as they navigate your website from start to conversion. We evaluate the merits of your current UVP and how it is being represented on your site. This report will define your target market and tell you exactly how to market your company to that audience. It will show you what sets you apart from your competitors and why you are the better choice.

Increase Your Conversions by Targeting the Right Market

UVP, Branding & Reputation Analysis Benefits:

• Protect your copyrights and identify how, when, and where others online are discussing your company, product, or service.
• Hone in on your target market and get the most return on your investment.
• Address and sell to your visitors temperament type.
• Get trend and demographics to make educated decisions regarding your marketing efforts maximizing return on investment.
• Increase consumer trust and sales with a consistent voice.

Help Consumers Find You by Giving Them What They Want

Get the satisfied customers your business needs to persuade future visitors that you have what they need. This report is your most valuable tool to get those glittering customer reviews you'll be proud to display on your site.

Here is what just one satisfied client had to say:

Excellent and thorough report! What you had uncovered was a validation of what we had already concluded in our own marketing assessments. You cemented our projections. --Shawn Dawson, NetFacilities

Read more testimonials.

Report Includes:

UVP Development Competitive Comparison Target Market Analysis

Trends and Demographics Audience Temperaments Visitor Personas

Branding Effects S.W.O.T Analysis Reputation Management

Strong UVP & Brand Recognition Increases Your Online Success

The goal of the UVP, Branding & Reputation Analysis is to furnish you with Pole Position Marketing's findings and recommendations for improving the online presence and brand strength of your website in three critical areas:

• UVP: Analysis of your website's Unique Value Proposition and how it relates to both your target audience and your competitors.
• Branding: Brand strength and weaknesses are explored. Additionally we outline strategies for increasing your brand reach.
• Reputation: Digital Brand Management. Tools for exploration of your online reputation.

Determining, Developing, and Understanding Your UVP

Based upon extensive research we'll help you develop a list of the features and benefits of your site from a customers' perspective. In order to do this, a unique set of personas will be developed to symbolize potential visitors to your site. These personas will identify the needs each of each visitor in order to become a paying customer. Persona development helps identify your site's strengths and weaknesses. This section of the report is accompanied by a SWOT analysis to determine not only your strengths and weaknesses, but your opportunities and threats as well.

To further the exploration into your UVP, your site will be analyzed to determine the specific areas that need to speak to each of the four visitor temperaments. We'll tell you the pros and cons for each of these temperaments and exactly what you need to do to speak to each temperament:

• The Competitive visitor is the hardest to sell and wants to see all their options.
• The Spontaneous visitor is a follower of trends.
• The Humanistic visitor wants to know who you are and how you can meet her needs.
• The Methodical visitor is the one who read everything on a page.

Determine and Secure your Brand

Based upon the targeted search phrases uncovered during the keyword research process, along with an analysis of your website topical focus and offered products, we will identify your primary target market as existing within your keyword scope of influence and overall target market demographics. You'll get the answers you need to match you site's focus to the appropriate demographics. You'll get an extensive exploration into the branding effects of your UVP through a competitive comparison. We help you strategically position and brand your website to establish a competitive angle.

To assist you in managing your digital reputation we'll provide the information you need to create specialized RSS feeds that automatically search the top search engines for references to your business and we'll tell you exactly what you should be looking for. As part of your search marketing campaign, we will also be monitoring a variety of sources to ensure the integrity of your digital brand.

Crafting your online reputation is an important part of your online success. Monitoring is an essential part of reputation management. You need to be active in branding your site and crafting your image. We'll provide a comprehensive report outlining the way to become involved in crafting and maintaining your reputation. This 30+ page report gives you the knowledge you need to be on top of your market now!