http://www.polepositionmarketing.com/emp/14-website-usability-guidelines-that-keep-them-coming-back-for-more/ Search Marketing Information to Render Your Competition Powerless! Wed, 01 Jul 2009 13:12:08 -0400 http://wordpress.org/?v=2.8 hourly 1 http://www.polepositionmarketing.com/emp/14-website-usability-guidelines-that-keep-them-coming-back-for-more/comment-page-1/#comment-136148 Brian Maston Tue, 01 Apr 2008 18:30:48 +0000 http://www.polepositionmarketing.com/emp/?p=1833#comment-136148 Great list... I'd like to add one more. Eliminate unnecessary pages. On one of the sites that I was brought in on to make improvements, there was a page that was in between the view cart and buy now. I noticed in the analytic software that they were losing on average 1800 visitors from that page alone. It was unnecessary and confusing. Once it was eliminated and the information from that page was put on the buy now page the sales improved greatly. Great list… I’d like to add one more. Eliminate unnecessary pages. On one of the sites that I was brought in on to make improvements, there was a page that was in between the view cart and buy now. I noticed in the analytic software that they were losing on average 1800 visitors from that page alone. It was unnecessary and confusing. Once it was eliminated and the information from that page was put on the buy now page the sales improved greatly.

]]> http://www.polepositionmarketing.com/emp/14-website-usability-guidelines-that-keep-them-coming-back-for-more/comment-page-1/#comment-111723 Kevin Heisler Thu, 10 Jan 2008 04:37:27 +0000 http://www.polepositionmarketing.com/emp/?p=1833#comment-111723 Excellent list of the key components of site usability -- with actionable advice. Thanks, Stoney. Excellent list of the key components of site usability — with actionable advice. Thanks, Stoney.

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