Team Reading List 4.30.07
Dear spectacular team of marketing professionals, Please read the enclosed stories, articles and blog posts. Sincerely, Your Appreciative Boss 3 Word-of-Mouth Marketing Tactics Making Link Bait and Viral Marketing Work […]
Monthly Archives: April 2007
Book Review: Coaching Your Kids to Be Leaders
Coaching Your Kids to Be Leaders: The Keys to Unlocking Their Potential Author: Pat Williams (and John Wooden) Hardcover: 304 pages, $12.91 Published: January 2005 I bought this book because […]
Team Reading List 4.27.07
This is the part of the day where I post links to things that I want my team to read. Just to make it fun I also try to post […]
So What's Up With That Headline?
In last week’s blog title, I was attempting to use all of John Caples, “Thirty-Five Proven Formulas for Writing Headlines and Direct Mail Teasers.” I managed to squeeze in almost […]
Emails Gone Wild: UNCENSORED
Every once in a while we get an email that we just can’t resist printing up in large font and pasting up on the wall as daily encouragement. But typically […]
Team Reading List 4.26.07
The Team Reading List is a list of things I want the PPM team to read. Simple enough, eh? Meet Your New Employee: Writer, Marketer, Evangelist – Hi Craig. Perhaps […]
A Day in the Life of a Search Engine Friendly Web Page: Headings
Some SEOs will argue whether using keywords in Hx tags actually helps your search engine rankings. I’m going to bypass that argument because there is an altogether different reason for […]
Team Reading List 4.25.07
Today’s team reading list is brought to you by The Man for The Team. Read thoroughly, rinse and repeat. Do You Have an Enemy? Here’s Why You Need to Find […]
Review: Persuasion Architecture PDF
I’m an avid reader of anything produced by FutureNow and the Eisenbergs. While certainly not perfect, most of what they write is top notch. Katie, I believe, has found the […]
Copywriting Tip- Just the Facts, Man
People enjoy statistics and percentages. Whether it is, “this product has a four out of five mom’s approval rating.” or “over 85% of the population needs this product.” consumers like […]
Team Reading List 4.24.07
Every day I post a short reading list for our SEO/Marketing team. It’s posted here because they (are supposed to) read the blog daily. Oh, and because you might find […]
Winning is for Wimps and Losers
People often find themselves looking for the winning scenario for themselves or their businesses. Finding the winning scenario is important for any long-term success. But even better than the winning […]
Kumite Tag-team Champion of Web Marketing: Content and Usability
There are many different tricks or should I say tactics for getting one’s site noticed on the web. Links, PPC, SEO, SEM Social Networking, Digg, MySpace, Twitter, Black-Hat, White-Hat, whatever […]
Team Reading List 4.23.07
Each morning I post a roundup of interesting things from my morning scans that I feel that our team members must/should/hopefully will read. Consider yourself “in the know.” A Few […]
Lessons From The Apprentice (6.14 – Los Angeles — Live Finale)
Introduced as the Live Season Finale, I suspect this is the Series Finale. With The Apprentice’s declining ratings and a very poor sixth season, I don’t see NBC giving the […]