2008 Super Bowl XLII Commercials: 2nd Half

Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!

Lexus – Doughnut
Lexus seen doing doughnuts all around city streets. “Just because you can… doesn’t mean you should.”

Who doesn’t like to see cars spin, slide, and do doughnuts in city streets?

My rating: 3 stars

Zantac – Cafe
A Zantac is used as a computer mouse to create living scenes.

Great visuals but, uh, Zantac? Yeah, I’m just not feelin’ it.

My rating: 2 stars

Cars.com – Witchdoctor
Guy buys car getting his research from cars.com. Didn’t have to go with plan B, which involved a head-shrinking witch doctor.

The other one was better.

My rating: 2.5 stars

Salesgenie.com – Pandas
Animated Koala bears, needing sales of their bamboo furniture. They go to salesgenie.com.

Ug. Please. Get me to a real commercial.

My rating: 1 star

Vitamin Water – Horse Race
Shaq is the jockey racing a horse. It comes from behind for a win. Vitamin water gets him the win.

A giant riding a horse. Always good for a laugh. But who drank the vitamin water? Shaq or the horse?

My rating: 3 stars

Bud Light – Cavemen
Cavemen pushing rock ice-chest full of Bud to party. One invents the wheel to help, but it only makes it heavier.

Meh. I’ve seen that gag before.

My rating: 2.5 stars

Ice Breakers – Carmen Electra
Carmen Electra poses for photos with a bunch of geeks. One guy gives her gum that makes her “whoa.”

Carmen Electra says, “Whoa.” Groundbreaking.

My rating: 2 stars

Bridgestone – Headlights
Night driving, obstacles appear in road, and car easily swerves around them. Two of the obstacles are Alice Cooper and Richard Simmons.

Getting Alice Cooper in here was a stroke of brilliance. And I love how he hits the gas pedal when he sees Richard Simmons.

My rating: 4 stars

Carrerbuilder.com – Spider
Guy working at desk finds a singing firefly on his window sill. He sings with him until a giant spider eats the firefly.

Middle of the road commercial with a funny ending.

My rating: 3 stars

Hyundai – Genesis
Genesis drives elegantly. Voice over asks if we are expecting a big twist. The twist is that it’s a Hyundai.

A change up from the normal fare. Boring commercial but it certainly stands out.

My rating: 2 stars

e-Trade – Baby
Baby talks to camera talking about how easy it is to buy stock.

How do you take a boring topic and make it interesting? Make it creepy. Unintentionally. But it’s still boring.

My rating: 2 stars

Bud Light – Ability to Fly
Bud Light gives the ability to fly. Man is sucked into a jet engine.

It was better the first time.

My rating: 2 stars

Sunsilk – Life Can’t Wait
Montage of various female singers.

Good music and decent visuals. I’m just not the target audience.

My rating: 2.5 stars

Coke – Balloons
Macy’s parade with giant balloons of Stewie and Underdog fighting over a giant Coke. Charlie Brown gets it.

Stewie fights Underdog. What’s not to love. Oh, there it is… Charlie Brown. That aside, brilliant commercial!

My rating: 5 stars

Coke – Carville/Frist
Bill Frist and James Carville debate on a news show. They both go out for a Coke and become great friends.

As a former political junkie, I loved this commercial. Just getting Frist in here is priceless though he’s certainly not as well known as Carville.

My rating: 5 stars

Toyota Sequoia – Big Wheels
Kids and adults racing their big wheels. All the equipment gets piled up on the Toyota Sequoia.

Look, you can pile 20 pounds of crap on top of my car… and fit a bunch of half-sized people. Not a big selling point for me.

My rating: 1 star

E-Trade – Baby II
Baby talks to camera about finances. Again.

Even more creepy and more boring. But clown is a nice touch.

My rating: 2 stars

Taco Bell – Fiesta Platters
Mexican restaurant singers harass employees about the fiesta platters.

Ah, no.

My rating: 1 star

Gatorade – Thirsty Dog
Dog slurps up water from a bowl. But it’s Gatorade?

My dog drinks water too. Big deal. So what’s with the Gatorade?

My rating: 1 star

Bud Light – Jackie Moon
Jackie Moon, played by Will Ferrell doing what I suppose is his “‘Semi-Pro” character, talks about his beer, Bud Light.

The movie looks funny, but I’m still not a Will Ferrell fan.

My rating: 2 stars

Hyundai – Genesis
Voiceover talks about what the newspapers will say about the Genesis compared to Lexus and BMW.

At least the first one had a twist ending.

My rating: 1 star

Victoria’s Secret – Model
Victoria’s Secret reminds us that the game will be over soon by showing us beautiful models.

A beautiful woman in a skimpy outfit. Good enough for me.

My rating: 3 stars

Amp Energy Drink – Jumpstart
Man hooks up jumper cables to his nipples and starts dancing to “Push It.” His energy is enough to jump start the car after he drinks Amp.

Fat dude jiggling to Push-It while hooked up to jumper cables. What’s not to love about that?
My rating: 5 stars

Like this post? Subscribe to the RSS feed and get lots more!

Leave a comment or trackback from your own site.
Tags: AOL, ASK, Search & Marketing
Posted in Search & Marketing