The Dirty Little Secret of Conversions: It's About Relationships
There are a lot of things that go into operating a successful business. But, when it’s all said and done, the thing that really matters most is building relationships. Sure, […]
Monthly Archives: April 2011
…But I Don’t HAVE a Fracking Coupon!
Coupons are a great way to entice new visitors to purchase something from your site or to reward frequent customers. The popularity of Groupon is a great testament to the […]
Dynamic Keyword Research – Stay in Front of Your Competition
Google has this tool called Insights for Search. At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords. Not many insights there, right? I mean, all you really have to do for search engine marketing is keyword research with one of the many tools available to you out there and you can easily line up the keywords that you want to go after by search intent and volume, right?
The Golden Rule of Internet Marketing
This week I’m all abuzz about what’s clearly surfaced in my reading as the Golden Rule of Internet marketing: publish content unto others as you want it written unto you. […]
Why Expectations Factor Into SEO Success
SEO’s Start at a Disadvantage SEO has gotten an ugly rep over the years. Some of it deserved, some not so much. Unfortunately, many good SEO’s get lumped into the […]
Paid Search News – Take More Control of Your Advertising
The latest news to keep you ahead of the competition in managing your paid search advertising…
Web Analytics – The ROI of "Why?"
Possibly the biggest mistake you can make when analyzing your own web data or reporting other people’s data to them is stopping at what happened. Here’s an example….
“Search Engine traffic rose 20% in the last 3 months.”
Sweet. So, let’s everybody meet at Outback for an awesome blossom with some extra awesome, right? Not so fast my friend. Let’s add a little context to that little observation we made above.
Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
Dear Client: I love you. I really do! But please, for the love of all that is good and holy, will you stop obsessing over search engine rankings? I get […]
Why Small Minded and Small Marketed SEO Doesn't Work
Some time ago, we brought on a client in a pretty competitive field that had a limited budget. Our proposal outlined what we could do and also noted the limitations […]
Authenticity is Attractive, Even in Marketing
Authenticity and transparency should characterize the best (and most effective) content marketing strategies. I find this a welcome change from traditional marketing and advertising ploys that depend on allure but provide no solid basis for decision-making.