Velocitize your web marketing

Monthly Archives: March 2012

Say "Yes, And" Book Review.

Say "Yes, And!"Say “Yes, And!”: 2 Little Words That Will Transform Your Career, Organization, and Life!
Author: Avish Parashar
Paperback: 100 pages
Cost: $9.32
Published: January, 2012

If we all said “Yes, and…” the world would be a far better place. Not only that, but each of us would have a far richer life than we do now.

Avish Parashar gives us a very simple, yet extremely powerful way to enrich every area of our lives. See, the problem is, we’ve gotten lazy. Most of us are cynical about ever being successful, whether it’s in our work, life, marriages, or whatever it is we want to get out of life. That cynicism has gotten us in the habit of saying “Yes, but…”

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Say “Yes, And” Book Review.

Say "Yes, And!"Say “Yes, And!”: 2 Little Words That Will Transform Your Career, Organization, and Life!
Author: Avish Parashar
Paperback: 100 pages
Cost: $9.32
Published: January, 2012

If we all said “Yes, and…” the world would be a far better place. Not only that, but each of us would have a far richer life than we do now.

Avish Parashar gives us a very simple, yet extremely powerful way to enrich every area of our lives. See, the problem is, we’ve gotten lazy. Most of us are cynical about ever being successful, whether it’s in our work, life, marriages, or whatever it is we want to get out of life. That cynicism has gotten us in the habit of saying “Yes, but…”

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

How to Put Your Link Building on Viagra [Case Study]

Guest blog post by Giuseppe Pastore, SEO Specialist

When it comes to linkbuilding, there’s so wide a variety of possibilities that trying to cover all of them in an exhaustive way would require an entire book. So, in this article, I’m going to focus on just one concrete way you can earn some good links in a simple yet effective way: help webmasters fix problems on their websites.

Since I believe the bigger the problem, the more likely you are to get a link, I’m covering a huge problem webmasters often have: being spammed by what I call Viagra hackers.

[Note: the screenshots below have been modified to protect the innocent (i.e. I have avoided showing the name of the site).]
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Seven Over-Optimization Penalty What-If’s. Are You Ready for These?

Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to make their ranking algorithms better. Obviously, this raised some eyebrows with many people who wondered if this might translate into penalties for their websites that are being “optimized” by SEOs.

While no official details have been provided outside of the few comments made during the SXSW session, there is a lot of speculation as to just what this might mean and how it would effect sites that are being optimized. We can glean some answers from the comments themselves, but I wouldn’t expect too much more clarification that isn’t specifically designed to frighten SEOs and Web marketers into greater compliance with their webmaster guidelines.

Then again, following such guidelines is generally good practice for building a user-friendly website. Search engines, after all, just want to be like any other users (other than they don’t place orders for your products or services). Just for fun, let’s look at some “what if?” scenarios. These are all possibilities, and, even if there is little chance of them being worked into the algorithm, they might give you some good ideas about what you can do to better your online marketing efforts.
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Your Analytics Tool May Be Lying to You

Let’s say your site contains iphone app reviews.  Your goal for the 4th quarter of 2011 was to increase your website traffic and conversions by 8% compared to the third quarter.  The results?  +10%.  Time to do the happy dance?  Not so fast, my friend!

This is a common point of failure of many site owners. They analyze their data in the silo of their Web analytics tool. This can cause you to misjudge what is truly going on because you are lacking the context of your industry ecosystem. The free and easily-accessible tool that I used above hints that your industry may have grown by about +20% in the fourth quarter. And it just may be that your #1 competitor increased +30% during that period. So, you’re doing the happy dance when you really need a tissue.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Those Who Don’t Learn SEO are Doomed to Repeat It

Pete and Repete were walking on a bridge. Pete fell off. Who’s left?

Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who’s left?

Repete? How about we just move on…

In marketing, when something works it gets repeated and repeated again and again. Never letting a good campaign go to waste, imitators will jump on board and drive it into the ground until it’s no longer effective.

We’ve seen this with the Got Milk? campaigns. It wasn’t long before we started seeing imitators touting got sand, got rice, got mold, got Jesus and even got poop! (Like, who doesn’t?)

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Brand Like a Rock Star

Brand Like a Rock StarBrand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous
Author: Steve Jones
Paperback: 200 pages
Cost: $10.17
Published: October, 2011

As a music fan, I loved Brand Like a Rock Star. Steve Jones did a fabulous job of using bands we all know and love (and some we hate) to illustrate marketing and branding tips that every business can use. Using the world of Rock and Roll to illustrate important business branding tips, did more than give me food for thought, it really made it come alive in my mind.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Understanding the Real Story of Your Business on the Web

In the early days of the Web, all interaction with a business online happened in one place – on their website.  Businesses would create content, put it on their site, and followers would come to the site and consume the new content.  Measuring success was rather easy at that point.  You simply tagged your site and one analytics tool would collect all of your data for analysis.  Of course, we know this has all changed.

Now, a business creates content and it gets published and consumed in multiple places.  This fundamental shift in how the web experience works brings with it a challenge in measuring success.  When content is published and consumed offsite, the data is not collected by your analytics tool.  Therefore, looking at visitors and page views of your content no longer gives you the real story of your success or lack thereof.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Search Ranking Crash Course, a One-day Web Marketing Seminar

Website rankings dead last? Not getting the website results your business needs? It’s time to get back in the race! Sign up for Pole Position Marketing’s Search Ranking Crash Course, a one-day Web marketing seminar built for speed, intensity and souped-up search engine rankings.

The event, which will include four separate sessions that can be purchased individually or as a full-day package (discount!), will be held:

Friday, April 27
8:30 a.m. to 3 p.m.
Gateway Event & Conference Center
North Canton, Ohio

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.