Jan 16 2008

4 Copywriting Steps that Will Sell Ice to Eskimos

by

Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/4copy-steps.mp3]

I think that by now everyone pretty much agrees that words are an important part of your website and your online marketing campaign. While a picture may be worth a thousand words, sometimes just a few words can provide the right mental picture your audience needs in order to make that final buying decision.

For many business owners, writing can be a daunting task. Sure we know our products and services inside and out and putting what we know into words is easy enough, but that’s about as far as it gets.

Is that enough to sell? Sure.

Could more be done to sell better? You bet!

Continue reading at Search Engine Guide…

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Tags: ASK, Copywriting, Marketing, Search & Marketing, Search Engines
Posted in Audio, Marketing Book Reviews, Search & Marketing

4 Responses to “4 Copywriting Steps that Will Sell Ice to Eskimos”

  1. Michelle Montoya says:

    Thanks for these steps, Stoney. Great tips on how to write copy that sells. But will it sell a ketchup popsicle to a lady wearing white gloves?

    January 16th, 2008 at 9:46 am
  2. Stoney deGeyter says:

    see now, I was looking for a better analogy than Ice to eskimos. Ketchup popsicle would have been much better.

    January 16th, 2008 at 10:48 am
  3. Melissa Donovan says:

    Very useful, but I’m not sure about everyone agreeing on the value of words. I see an awful lot of spelling errors, typos, and just bad grammar all over the web, even on some of the most professional sites, as well as on plenty of A-list blogs. A typo here and there is no big deal, but if there’s more than one on a page, or I notice them on a daily basis, I sort of cringe and wonder why they don’t hire a professional proofreader. Thanks Michelle!

    January 16th, 2008 at 12:29 pm
  4. Stoney deGeyter says:

    Thanks for the comment Melissa, though this was was from me rather than Michelle! You’re right that not everyone agrees. I guess I was speaking more to the web marketing audience on that. I guess I was getting tired of saying “not everyone understands that…” Even still, I should have though better of the opening line. And your comments are so very true!

    January 16th, 2008 at 1:06 pm