http://www.polepositionmarketing.com/emp/4-copywriting-steps-that-will-sell-ice-to-eskimos/ Search Marketing Information to Render Your Competition Powerless! Tue, 16 Mar 2010 00:09:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.polepositionmarketing.com/emp/4-copywriting-steps-that-will-sell-ice-to-eskimos/comment-page-1/#comment-113272 Stoney deGeyter Wed, 16 Jan 2008 21:06:21 +0000 http://www.polepositionmarketing.com/emp/?p=1787#comment-113272 Thanks for the comment Melissa, though this was was from me rather than Michelle! You're right that not everyone agrees. I guess I was speaking more to the web marketing audience on that. I guess I was getting tired of saying "not everyone understands that..." Even still, I should have though better of the opening line. And your comments are so very true! Thanks for the comment Melissa, though this was was from me rather than Michelle! You’re right that not everyone agrees. I guess I was speaking more to the web marketing audience on that. I guess I was getting tired of saying “not everyone understands that…” Even still, I should have though better of the opening line. And your comments are so very true!

]]> http://www.polepositionmarketing.com/emp/4-copywriting-steps-that-will-sell-ice-to-eskimos/comment-page-1/#comment-113266 Melissa Donovan Wed, 16 Jan 2008 20:29:45 +0000 http://www.polepositionmarketing.com/emp/?p=1787#comment-113266 Very useful, but I'm not sure about everyone agreeing on the value of words. I see an awful lot of spelling errors, typos, and just bad grammar all over the web, even on some of the most professional sites, as well as on plenty of A-list blogs. A typo here and there is no big deal, but if there's more than one on a page, or I notice them on a daily basis, I sort of cringe and wonder why they don't hire a professional proofreader. Thanks Michelle! Very useful, but I’m not sure about everyone agreeing on the value of words. I see an awful lot of spelling errors, typos, and just bad grammar all over the web, even on some of the most professional sites, as well as on plenty of A-list blogs. A typo here and there is no big deal, but if there’s more than one on a page, or I notice them on a daily basis, I sort of cringe and wonder why they don’t hire a professional proofreader. Thanks Michelle!

]]> http://www.polepositionmarketing.com/emp/4-copywriting-steps-that-will-sell-ice-to-eskimos/comment-page-1/#comment-113240 Stoney deGeyter Wed, 16 Jan 2008 18:48:53 +0000 http://www.polepositionmarketing.com/emp/?p=1787#comment-113240 see now, I was looking for a better analogy than Ice to eskimos. Ketchup popsicle would have been much better. see now, I was looking for a better analogy than Ice to eskimos. Ketchup popsicle would have been much better.

]]> http://www.polepositionmarketing.com/emp/4-copywriting-steps-that-will-sell-ice-to-eskimos/comment-page-1/#comment-113232 Michelle Montoya Wed, 16 Jan 2008 17:46:57 +0000 http://www.polepositionmarketing.com/emp/?p=1787#comment-113232 Thanks for these steps, Stoney. Great tips on how to write copy that sells. But will it sell a ketchup popsicle to a lady wearing white gloves? Thanks for these steps, Stoney. Great tips on how to write copy that sells. But will it sell a ketchup popsicle to a lady wearing white gloves?

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