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4 Things Marketers Can Learn from Keyword Research

Why do keyword research? Four major benefits to using keywords.Despite erudite analysts who claim that SEO and Elvis are dead, killing the impact of keywords on rankings is pretty tough to do. However, rankings are only part of the bigger keyword and SEO picture (which, of course, doesn’t include Elvis).

In my recent Search Engine Land column, The Keyword Researcher’s Guide To Creating Competitive & Compelling Content, I discuss four things you need to know that keyword research will help you better understand, including:

  • Customer terminology
  • Customer desires
  • Competitive keywords
  • User questions

If reading my inimitable words of wisdom gets you All Shook Up, please Don’t Be Cruel. Fast-paced web marketing often demands an It’s Now or Never mentality. In vying for keywords and customers, you should be Playing for Keeps. (Thanks, Elvis.)

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Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

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One Response to 4 Things Marketers Can Learn from Keyword Research

  1. Glenn Paul says:

    Another nice article Stoney, but you could have extended the list a little bit. I agree that there are countless numbers of things that you can find out using keyword analysis, there are atleast 15 key items that you should never miss. The client demographics is one important data which can show you where your client base is and what they are looking for and you can plan location specific marketing for them.