Despite erudite analysts who claim that SEO and Elvis are dead, killing the impact of keywords on rankings is pretty tough to do. However, rankings are only part of the bigger keyword and SEO picture (which, of course, doesn’t include Elvis).
In my recent Search Engine Land column, The Keyword Researcher’s Guide To Creating Competitive & Compelling Content, I discuss four things you need to know that keyword research will help you better understand, including:
- Customer terminology
- Customer desires
- Competitive keywords
- User questions
If reading my inimitable words of wisdom gets you All Shook Up, please Don’t Be Cruel. Fast-paced web marketing often demands an It’s Now or Never mentality. In vying for keywords and customers, you should be Playing for Keeps. (Thanks, Elvis.)
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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Another nice article Stoney, but you could have extended the list a little bit. I agree that there are countless numbers of things that you can find out using keyword analysis, there are atleast 15 key items that you should never miss. The client demographics is one important data which can show you where your client base is and what they are looking for and you can plan location specific marketing for them.