Shopping cart abandonment is the bane of e-commerce sites. Fairly recent studies by Forrester and MarketingSherpa indicate shopping cart abandonment rates are higher than 50%. That can certainly add up to a great deal of lost revenue for you.
In my latest post on Search Engine Land, How To Make Your Online Checkout More User Friendly, I share eight critical things you can do to improve the shopping-cart experience on your site and, hopefully, encourage more of your site visitors to become loyal buyers. If you decide to try them, let me know how they work for you!
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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