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Many SEOs obsess over search engine algorithmic details. They spend hours looking at the minutest of details hoping to achieve the perfectly “optimized” web page. In the process they often forget that the web page can’t just be optimized for search engines, but must also be optimized for human visitors.
Optimizing for spiders and visitors are both important for a web site’s overall success. But I don’t think they are necessarily equally important. In order for the search engines to be able to index and rank a site, a “search engine friendly” website architecture must be implemented. And while having a search engine friendly site is good, it must not be accomplished at the expense of the visitor. At best, it must complement the user friendliness of the website. At worst, it must be invisible.
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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney get's involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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