9 Tools For Generating Keyword Lists - PPC or Otherwise
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Whether starting out fresh with a new Pay-Per-Click account, or improving an existing account, keywords are the root of every campaign. Knowing what words people are actively searching can help you capture the traffic you’re after. The following tools can be useful in generating new keyword ideas.
- Google AdWords Keyword Tool - can be used externally without an AdWords account - allows you to enter single keywords or find keywords from a web page.
- Google Search Query Performance - must be used with an active AdWords account - generates a list of what key words actually triggered your ad to display.
- Google Suggest - allows you to try different keywords to improve your search results.
- Google Trends - reflects what keywords people are searching for.
- PPC keyword tool - functions similar to AdWords because you enter a list of keywords or phrases and then it generates a list of other words and phrases that you may not have thought of.
- SEO Book Keyword Suggest Scraper Tool - shows frequently search for phrases starting with the words and letters in your query.
- SEO Book Keyword Suggestion Tool - generates suggested monthly search volumes by market for Google, Yahoo!, and MSN.
- Wordze - gives users a general idea of how often a keyword is being search for, also allows the user to track daily trends as keywords.
I especially like the Google Suggest, although it doesn’t help generate a hard list. Tools like Adwords Keyword Tool, SEO Book Keyword Suggestion Tool, and the PPC keyword tool generate a list you can copy/paste and use in any of your campaigns.
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Tags: PPC, Search & Marketing
Posted in PPC, Search & Marketing
Something related to this topic is to watch Yahoo’s page and see what their top searches are (they have a box on tehbottom right that lists the days top searches). Sometimes you can tailor your keywords to be related to or relevant to what people are searching for or at least it can give you a starting point on what to make your keywords.
April 1st, 2008 at 10:24 amThat’s a good point Brian, thanks for the comment.
Diana
April 1st, 2008 at 10:47 am