A Testimony
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Attempting to market oneâs website can be a monumental task at times. For most, this will involve an extensive amount of time, money, and energy. While these attempts may be somewhat fruitful, there is a quicker and cheaper option that may stir more sales in the form of testimonials.
Customer testimonials should be a strong consideration when attempting to increase sales. Testimonials by previous clients can not only prove that you are genuine, but also that you excel at your business. A solid quote by a previous client may be the difference between an unsatisfied user and an enthusiastically satisfied customer.
Over at Marketing Sherpa, a good article was written on giving seven practical tips for higher-impact testimonials. One tip that I found quite useful was:
âAsk clients to describe how you helped them â instead of how they like you.â
Most testimonials Iâve seen read something like this: âGreat company, great product!â, âYou guys were awesome!â, âThe product was fantastic.â Honestly, I could care less about how âawesomeâ the company was. Whatâs most important for me, the consumers, is how your product can meet my needs and help me.
Therefore, a truly effective testimonial must be more specific. If I were in the business of selling project management software, it would be more effective to have a quote that actually proved my software was effective:
âEver since I started using Blue Rain Software, Iâve seen labor costs decrease by 25%. Also, my project efficiency has increase by 50%! Thank you Blue Rain for following through on your promise!â
Notice that the above quote is specific. It specifically describes how Blue Rain helped the customer by using real world numbers and applications. So there you have it. Add relevant, specific, testimonials to your site and start seeing the sales begin to increase!
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Tags: Search & Marketing
Posted in Search & Marketing
