Adding Pizazz to Your Ad Creative
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Powerful adjectives can significantly boost click through rates for your PPC ads. The adCenter Blog really has some good tips that are applicable across all PPC platforms. Earlier this month they created a powerful list of tempting adjectives. Like how I emphasized the words powerful and tempting? Too bad you can’t do that in your Text Ads.
But you can make the ads attractive and eye catching by using strong words in your ad text. There have been a couple posts listing strong Call to Action words recently. The adCenter post was about using creativity in your ads. You can find additional imaginative words in books as well. We have one on our bookshelf called “WORDS THAT SELL” in which I have found some fantastic ideas. I find it inspiring to read through lists of words and imagine how I can use them in my ad text. You’re right, I’m a word geek. (but I’m not as bad as Michelle. Two of our favorite websites are Dictionary.com and Thesaurus.com) Rather than wait for someone else to post more lists of spectacular, eye-catching words, I thought I’d come up with my own.
Here is a list to spark your imagination. Intriguing words to implement into your ad creative. (or more simply put: words to use in your ads).
| Instead of: | Try: | Or: |
| cheap | inexpensive | economical |
| easy | effortless | painless |
| excite | electric | thrill |
| exciting | electrifying | thrilling |
| expensive | luxurious | classy |
| fast | rapid | speedy |
| large | great | grand |
| more | additional | further |
| nice | charming | fine |
| pretty | nice-looking | elegant |
| pretty | exquisite | lovely |
| quick | speedy | swift |
| simple | effortless | trouble-free |
| useful | practical | valuable |
A drawback to using many of these alternatives is the limited character real estate available for ads. Additional resources for creative ad text: Phrases that Sell and More Words that Sell.
Powerful adjectives can draw attention to your ad. When everyone else is using common terms, such as pretty, and fast, your ad will stand out when you’re advertising exquisite products with rapid delivery. As with everything we do, run some A/B tests, see which works better for your product. Enjoy!
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Tags: Advertising, Marketing, PPC, Search & Marketing
Posted in PPC, Search & Marketing
[...] somewhat of a follow up to my post last week Adding Pizazz to Your Ad Creative, you may recall I was organizing my binder. While going through my binder last week, I came across [...]
June 10th, 2008 at 11:11 am