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Advanced ROI Calculator Tool for SEO Campaigns

PRESS RELEASE: Pole Position Marketing Releases Advanced ROI Calculator for Search Engine Optimization (SEO) and Online Marketing Clients.

Reno, Nevada September 1, 2005 – Pole Position Marketing (www.PolePositionMarketing.com), a leading provider of online marketing and search engine optimization solutions, has announced a major upgrade to its ROI (return on investment) calculator. The upgrade is designed to give their SEO clients greater leverage in tracking their online advertising campaigns.

An essential component to Pole Position Marketing’s client reporting suite, the ROI calculator now features comprehensive tracking capabilities that summarize expenses and results across a broad range of online campaigns including radio buys, sponsored ads and more.

“The upgraded changes have been rolled out and are now available for our clients to take advantage of these new, improved tracking and reporting features,” said Stoney deGeyter, company president.

The new upgrade will allow return on investment calculations for page views, sales, and rates of conversion based on website traffic level, advertising costs and other important factors by selected date ranges.

By offering advanced investment tracking the ROI Calculator delivers greater ROI transparency. Users will now be able to calculate the cost of total page views as well as the costs based on optimized page view over a customizable per-visit, per date range scale.

The latest upgrade makes it easy for users to access calculations on the cost per sale, cost per sales dollar generated and average sales amounts over any given date range.

In addition, the ROI calculator upgrade now lets users find out overall conversion rates as well as conversion rates that are based on unique users. More information on the improved ROI Calculator available to Pole Position Marketing’s clients can be found at http://www.polepositionmarketing.com/tools/roi-calculator.php.

ABOUT POLE POSITION MARKETING

POLE POSITION MARKETING is a search engine marketing firm specializing in search engine optimization (SEO). The firm customizes their services to each client to define targeted keywords and improve the company’s rankings for each of those keywords in order to drive targeted traffic to their website. The ultimate goal of these optimization strategies is to increase web-based sales and maximize the company’s return on investment. Pole Position Marketing has been a leader in web promotion strategies since 1998 and has clients worldwide.

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.

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