A couple of years ago I took a riff of Seth Godin’s line “All Marketers are Liars” and drew another conclusion: All Marketers are Thieves.
It’s true, there is nothing new in marketing, it’s just old things repackaged in a new way. Brian Clark’s Teaching Sells course is really about this very thing. Take what others have done, put it in a shiny new package and you’ve got yourself a viable product.
Heck, I readily admit that our good friend Bob Loblaw is a ripoff of both Arrested Development and Burger King. You’ll have to read both of those posts to get the relation between the two.
Of course it’s said that imitation is the sincerest form of flattery. In Hollywood imitation is typically a lower grade ripoff done by lesser people with lesser imagination. In marketing, it can often work the other way around.
Check these out:
September 18, 2007: Content is Dead. Community is King Now.
November 7, 2007: Content is Dead, Community is King?
March 29, 2007: Link Bait is the New Reciprocal Link
November 9, 2007: Linkbait is the New Reciprocal Links Page
Of course I’m completely biased and like my take better, but you can decide. Though an “inspired by” credit link would have been a nice addition.
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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney get's involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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wow… I added a link to your post. I think I have noticed doing that (after the fact) about 3 times now. I imagine the actual number is much higher. When you read about 200 pages a day you don’t remember everything you have seen, though I am sure your post probably influenced mine. Maybe I should remember to search before I write a headline!
I was just updating my ebook and added a link to your keyword guide in it too.
Aaron, I know exactly what you mean. I’m terrible about bookmarking and therefore remembering where I was influenced, so by no means do I have a right to complain.