All Marketers are Thieves, Part II
Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!
A couple of years ago I took a riff of Seth Godin’s line “All Marketers are Liars” and drew another conclusion: All Marketers are Thieves.
It’s true, there is nothing new in marketing, it’s just old things repackaged in a new way. Brian Clark’s Teaching Sells course is really about this very thing. Take what others have done, put it in a shiny new package and you’ve got yourself a viable product.
Heck, I readily admit that our good friend Bob Loblaw is a ripoff of both Arrested Development and Burger King. You’ll have to read both of those posts to get the relation between the two.
Of course it’s said that imitation is the sincerest form of flattery. In Hollywood imitation is typically a lower grade ripoff done by lesser people with lesser imagination. In marketing, it can often work the other way around.
Check these out:
September 18, 2007: Content is Dead. Community is King Now.
November 7, 2007: Content is Dead, Community is King?
March 29, 2007: Link Bait is the New Reciprocal Link
November 9, 2007: Linkbait is the New Reciprocal Links Page
Of course I’m completely biased and like my take better, but you can decide. Though an “inspired by” credit link would have been a nice addition.
Like this post? Subscribe to the RSS feed and get lots more!
Leave a comment or trackback from your own site.
Tags: ASK, Marketing, Search & Marketing, SEM Discussions & Blogs, SEM News & Trends, SEO
Posted in Search & Marketing
wow… I added a link to your post. I think I have noticed doing that (after the fact) about 3 times now. I imagine the actual number is much higher. When you read about 200 pages a day you don’t remember everything you have seen, though I am sure your post probably influenced mine. Maybe I should remember to search before I write a headline!
I was just updating my ebook and added a link to your keyword guide in it too.
November 12th, 2007 at 7:33 amAaron, I know exactly what you mean. I’m terrible about bookmarking and therefore remembering where I was influenced, so by no means do I have a right to complain.
November 12th, 2007 at 7:43 am