Comments on: Allocating Your Web Site’s Budget Properly http://www.polepositionmarketing.com/emp/allocating-your-web-sites-budget-properly/ Search Marketing Information to Render Your Competition Powerless! Fri, 19 Mar 2010 02:05:38 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Eric Hamilton http://www.polepositionmarketing.com/emp/allocating-your-web-sites-budget-properly/comment-page-1/#comment-283 Eric Hamilton Sat, 23 Jul 2005 04:08:32 +0000 http://www.polepositionmarketing.com/emp/allocating-your-web-sites-budget-properly/#comment-283 Hi Stoney, Great post. I couldn't agree more with your thesis. I frequently encounter clients who pour thousands of dollars per month into Pay Per Click marketing, even though it generally has about half the visibility as natural rankings, and requires constant investment to maintain that visibility. SEO, on the other hand, offers significantly better visibility, broader keyword coverage (if you know how to tune your SEO for The Long Tail), and you <em>don't have to pay per click!</em> Hi Stoney,

Great post. I couldn’t agree more with your thesis. I frequently encounter clients who pour thousands of dollars per month into Pay Per Click marketing, even though it generally has about half the visibility as natural rankings, and requires constant investment to maintain that visibility.

SEO, on the other hand, offers significantly better visibility, broader keyword coverage (if you know how to tune your SEO for The Long Tail), and you don’t have to pay per click!

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