Ask Not?

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Will Ask Jeeves be renamed? Possibly. MarketWatch is reporting that the new owner of Ask.com, Barry Diller, is considering renaming the engine.

“We’re thinking about renaming it,” Diller said during a question and answer session at the D3 — All Things Digital conference in Carlsbad. “It probably won’t be called Ask Jeeves.”

When pressed as to what the the engine might be renamed Diller answered that a name had not been decided but, it “might be one of those words without the other.”

Unless they are considering a complete name overhaul I suspect that AskJeeves will become simply Ask. The engine has already branded as Ask.com so changing the name to that isn’t much of a stretch. I simply cannot image them changing the name to Jeeves.com.

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Tags: ASK, Search Engines
Posted in Search & Marketing