Link building for e-commerce stores can be tricky when there are primarily just category and product pages, and not much other resourceful content. Beyond the obvious (creating resourceful content to promote, drive traffic and build links), contests are a great way to attract attention from the rest of the web.
One specific strategy, which I helped to create for a previous employer, was one that involved leveraging an e-commerce website’s existing newsletter list and social media audience to promote a blog-based contest. The concept involved asking the existing audience to blog (on their own blog/website) about something dear to their heart (yet topically relevant) in order to be entered for a chance to win a set of prizes (on the e-commerce site that we were trying to build links to). Continue Reading