I don’t know about you, but in the past, I’ve avoided the Verizon website like the plague, or at least a zombie-inducing virus. But then a few months ago, I heard about new plans and pricing for my cell phone carrier of choice. Could it be true? Did the communications giant really, FINALLY learn how to simply and efficiently convey its pricing and plans? I psyched myself up for visit to the site.
I was shocked at what appeared to easy navigation, simplified explanations for pretty much everything and calls to action that made sense. In short, this was not the Verizon website I remembered from years past.
Have you thought about your website content lately? Even if you’re a small- or medium-sized business in comparison, you might learn a thing or two about making every word count on your website.