I see it all the time. A potential client has a blog, the posts are well-written and publishing had been consistent. Until it wasn’t. Now the blog sits lonely and neglected, gathering dust on the shelf of your website.
But it won’t sit quietly. No, it will scream to your site visitors that you don’t care. That you don’t have time, not just to write blog posts, but that you don’t have time to talk to them. Because that’s what your blog really is, a way to speak directly to your customers and educate them, entertain them, connect with them.
So how can you make sure they know you care?