Unfortunately, website content is often an afterthought. Or, a business website is started with every intention of “improving” the content sometime down the road. Or, you may have graciously accepted the offer of a family member or friend to write some copy, and hey, it’s not half bad.
Which brings us to another group of “yeah, butters,” those whose “sister writes the content.” (You can replace “sister” with “wife,” “cousin” or friend—you get the idea.) What the potential client is really saying is that their site content is “good enough.” But is it compelling enough to keep a potential customer on the page? Are your product or services pages informative enough to garner a sale?
What about your blog. Are you producing fresh content consistently that doesn’t just rehash your product offerings? If you answered yes to all of these questions, bravo! Your sister is on to something. If you didn’t, well, you may want to consider what makes for good content–and what doesn’t.