Velocitize your web marketing

Author Archives: Debbie Briggs

New Verizon Site Shows That Less Can Be More When It Comes to Content

Verizon site audit

I don’t know about you, but in the past, I’ve avoided the Verizon website like the plague, or at least a zombie-inducing virus. But then a few months ago, I heard about new plans and pricing for my cell phone carrier of choice. Could it be true? Did the communications giant really, FINALLY learn how to simply and efficiently convey its pricing and plans? I psyched myself up for visit to the site.

I was shocked at what appeared to easy navigation, simplified explanations for pretty much everything and calls to action that made sense. In short, this was not the Verizon website I remembered from years past.

Have you thought about your website content lately? Even if you’re a small- or medium-sized business in comparison, you might learn a thing or two about making every word count on your website.

Continue Reading

Debbie Briggs

Debbie Briggs brings more than 19 years of writing and editing experience to her position as Social Media and Content Marketing Strategist at Pole Position Marketing. When she isn’t editing or blogging, she can probably find her at Target sipping a vanilla chai, running or catching up on her favorite TV shows. Read Debbie's full bio.

Follow Debbie at:

Facebook Twitter LinkedIn Google+ 

Don’t Be Afraid of the Blogging Monster

woman in fear of bloggingI’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade magazines and blog posts for marketing agency clients. By far, the toughest medium has been blog post writing for clients.

For many small- to medium-sized businesses, the idea of blogging is a foreign concept. You mean, I can have a conversation with my customers? Yes, you can and you should. Blog posts shouldn’t be all about you, after all. It’s about how your business can benefit the customer. Continue Reading

Debbie Briggs

Debbie Briggs brings more than 19 years of writing and editing experience to her position as Social Media and Content Marketing Strategist at Pole Position Marketing. When she isn’t editing or blogging, she can probably find her at Target sipping a vanilla chai, running or catching up on her favorite TV shows. Read Debbie's full bio.

Follow Debbie at:

Facebook Twitter LinkedIn Google+ 

5 Simple Grammar Mistakes to Avoid Like a Zombie Apocalypse

grammar mistakes to avoid like a zombie apocalypseI was recently schooled on grammar—by a non-editor type at that—in a public setting, in front of other people. How could I, given what I do for a living, make such a careless mistake? What was my shameful offense you’re wondering? Apparently I said, “She could care less,” instead of “She couldn’t care less.” Oh, the horror! My response? Nobody’s perfect.

Of course, that was in everyday conversation, and I hope we all can show a little grace when people make an honest mistake. (But I’ll probably never make that mistake again!) My response should have been, “I write gooder than I speak!” Oh wait. Darn, wrong again.

So that last mistake was hopefully obvious, but it brings me to the point of this post. Even though the internet is a fast-moving place where new content is produced daily, hourly, by the minute, it doesn’t mean we should forget some common rules of grammar and spelling. If you make these grammar errors on your website, it could mean the difference between a site visitor and a converting customer. [tweet this] Continue Reading

Debbie Briggs

Debbie Briggs brings more than 19 years of writing and editing experience to her position as Social Media and Content Marketing Strategist at Pole Position Marketing. When she isn’t editing or blogging, she can probably find her at Target sipping a vanilla chai, running or catching up on her favorite TV shows. Read Debbie's full bio.

Follow Debbie at:

Facebook Twitter LinkedIn Google+ 

The 5 Ws of Compelling Content

5WsWhat if I told you that you could develop a solid blog writing or web content development schedule just by following five simple steps? Impossible, you say. Or, yeah, right! I promise, it’s true—my college journalism professor told me so.

Even though newspapers in their traditional paper-and-ink format are a dying breed, there’s still a need for information. Perhaps even more so now that local sources of information are becoming scarce. The internet has become most people’s information source of choice, but it won’t help your business if you don’t tell them about it and get them to your website.

How do you do that? With compelling content that ranks well in search, content that prompts sharing on social media and content that promotes conversion on your website. Though this may seem like a tall order, it doesn’t have to be. Ask yourself these five questions to get your content on track.

Continue Reading

Debbie Briggs

Debbie Briggs brings more than 19 years of writing and editing experience to her position as Social Media and Content Marketing Strategist at Pole Position Marketing. When she isn’t editing or blogging, she can probably find her at Target sipping a vanilla chai, running or catching up on her favorite TV shows. Read Debbie's full bio.

Follow Debbie at:

Facebook Twitter LinkedIn Google+ 

Yeah, But… My Sister Writes the Content

Yeah, But... It's time to bring your business up to speed

Unfortunately, website content is often an afterthought. Or, a business website is started with every intention of “improving” the content sometime down the road. Or, you may have graciously accepted the offer of a family member or friend to write some copy, and hey, it’s not half bad.

Which brings us to another group of  “yeah, butters,” those whose “sister writes the content.” (You can replace “sister” with “wife,” “cousin” or friend—you get the idea.) What the potential client is really saying is that their site content is “good enough.” But is it compelling enough to keep a potential customer on the page? Are your product or services pages informative enough to garner a sale?

What about your blog. Are you producing fresh content consistently that doesn’t just rehash your product offerings? If you answered yes to all of these questions, bravo! Your sister is on to something. If you didn’t, well, you may want to consider what makes for good content–and what doesn’t.
Continue Reading

Debbie Briggs

Debbie Briggs brings more than 19 years of writing and editing experience to her position as Social Media and Content Marketing Strategist at Pole Position Marketing. When she isn’t editing or blogging, she can probably find her at Target sipping a vanilla chai, running or catching up on her favorite TV shows. Read Debbie's full bio.

Follow Debbie at:

Facebook Twitter LinkedIn Google+ 

Final Lap: Good Reads for the Week Ending April 12

A Weekly Review of Web Marketing Articles

There’s always music playing in our office, and you never know what you’re going to hear. It could be a hair band from the ’80s, or you might hear Cher reminding you to “believe in life after love.” If you’re someone who likes to share what you’re listening to, you’re going to love this announcement about Twitter’s foray into the music sharing biz. According to this post on Wired, Twitter is set to launch a stand-alone music app that will allow users to find new music based on what their friends are listening to. Tweet away those playlists! Even when we’re not listening to music, we still like to sharegreat articles on SEO, link building and content creation.
Continue Reading

Debbie Briggs

Debbie Briggs brings more than 19 years of writing and editing experience to her position as Social Media and Content Marketing Strategist at Pole Position Marketing. When she isn’t editing or blogging, she can probably find her at Target sipping a vanilla chai, running or catching up on her favorite TV shows. Read Debbie's full bio.

Follow Debbie at:

Facebook Twitter LinkedIn Google+ 

Final Lap: Good Reads for the Week Ending April 5

A Weekly Review of Web Marketing Articles

Spring has been rather elusive in our neck of the woods. Actually, downright spiteful with temperatures coming in right around freezing–until today. The sun is shining, the birds are chirping and we’re decidedly more cheerful. While we had to wait what seemed like an eternity for warmer temperatures, we don’t want to make you wait for some great reads about link building, analytics and content creation.
Continue Reading

Debbie Briggs

Debbie Briggs brings more than 19 years of writing and editing experience to her position as Social Media and Content Marketing Strategist at Pole Position Marketing. When she isn’t editing or blogging, she can probably find her at Target sipping a vanilla chai, running or catching up on her favorite TV shows. Read Debbie's full bio.

Follow Debbie at:

Facebook Twitter LinkedIn Google+ 

Debbie Briggs

Debbie Briggs brings more than 19 years of writing and editing experience to her position as Social Media and Content Marketing Strategist at Pole Position Marketing. When she isn’t editing or blogging, she can probably find her at Target sipping a vanilla chai, running or catching up on her favorite TV shows. Read Debbie's full bio.

Follow Debbie at:

Facebook Twitter LinkedIn Google+ 

Final Lap: Top Reads for Week Ending March 8

A Weekly Review of Web Marketing Articles

We were really excited when Disney bought Lucasfilm and along with it the Star Wars franchise—Episodes VII, VIII and IX!—but were confused with seemingly conflicting reports this week. In an article by the Huffington Post, George Lucas revealed that Harrison Ford, Mark Hamill and Carrie Fisher were pretty much a done deal for Episode VII. Carrie Fisher even seemed to confirm it, but alas, this report says she was only joking. The changes coming to Facebook though are no joke. And that’s not all we’ve been reading about this week.
Continue Reading

Debbie Briggs

Debbie Briggs brings more than 19 years of writing and editing experience to her position as Social Media and Content Marketing Strategist at Pole Position Marketing. When she isn’t editing or blogging, she can probably find her at Target sipping a vanilla chai, running or catching up on her favorite TV shows. Read Debbie's full bio.

Follow Debbie at:

Facebook Twitter LinkedIn Google+