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Author Archives: Giuseppe Pastore

Giuseppe Pastore

Giuseppe Pastore

SEO Specialist Giuseppe Pastore works for both international brands and small businesses. In his spare time, he enjoys traveling, salsa dancing and just having fun.

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How to Think Outside the Box to Build Links #linksecrets

think outside the boxMy real link building secret is nothing but approach. I know this sounds a bit obscure, so I’m going to add a few details to help you better understand what I mean. In particular, I want to introduce you to the concept of lateral thinking. You’ve probably already heard about it, but if you haven’t, “lateral thinking” is a term coined in 1967 by Edward De Bono, that theorizes a different way of thinking: lateral, opposed to the vertical (logical) one. In very simple words, lateral thinking is a more precise definition of what we usually call, “thinking outside the box.” I’ve been more and more interested in the theme, and recently I’ve started reading about it while going to my workplace by metro. But I know this introduction doesn’t satisfy you. OK, lateral thinking is cool, but remains something vague and not actionable.Continue Reading


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