A penguin and an experienced public relations pro have a lot in common. They know how to stay cool. They recognize when something smells fishy. And they both play an important role in getting a website to rank. Wait, what?
All annoying figures of speech aside, Google’s Penguin algorithm updates are having a ripple affect among websites that use negative site-ranking tactics, such as unnatural link building, keyword stuffing, cloaking and content spinning. Industry professionals who know how to create “mutually beneficial relationships between organizations and their publics” in a digital world have a distinct advantage.
In Penguin Demands Good PR, my recent guest post for 24-7PressRelease.com, I share reasons why a skillful PR campaign that includes influencer research, relationship building, well-crafted pitches, quality content and social media support will go a long way to improving search engine rankings in a Penguin (and Panda) world.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.