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A penguin and an experienced public relations pro have a lot in common. They know how to stay cool. They recognize when something smells fishy. And they both play an important role in getting a website to rank. Wait, what?
All annoying figures of speech aside, Google’s Penguin algorithm updates are having a ripple affect among websites that use negative site-ranking tactics, such as unnatural link building, keyword stuffing, cloaking and content spinning. Industry professionals who know how to create “mutually beneficial relationships between organizations and their publics” in a digital world have a distinct advantage.
In Penguin Demands Good PR, my recent guest post for 24-7PressRelease.com, I share reasons why a skillful PR campaign that includes influencer research, relationship building, well-crafted pitches, quality content and social media support will go a long way to improving search engine rankings in a Penguin (and Panda) world.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Pole Position Marketing is on a quest! In partnership with the Canton/Stark Convention and Visitors’ Bureau and the Pro Football Hall of Fame, we want to help Northeast Ohio businesses and non-profits get on the fast track with one of today’s most valuable inbound marketing tools – the blog.
On Wednesday, September 12, Stoney deGeyter and the Pole Position Marketing Pit Crew will continue their Web Marketing Driver’s Ed series with Accelerate Your B.L.O.G., a full-day seminar designed for organizations that want to set up and manage a blog that generates leads over the long haul. The symposium will be held from 8:30 a.m. to 3 p.m. in the Hall of Fame’s new, state-of-the-art event center.
This seminar is ideal for small business owners, digital communication managers, corporate and agency PR and marketing pros, and social media coordinators!
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times.
“Economies around the world are stalling and US jobs reports have been low for a few months running. If recession returns to the US economy, will content marketing turn out to be a nice-to-have and easy-to-cut business strategy or is it essential to help a business weather the storm?”
The answer to growing a business during financial tempests has never been to stop marketing. It’s almost a cliché to say studies show that companies should continue to market themselves despite a downturn to stay ahead of the competition. If that’s true, then which strategies are cost-efficient and productive and which are “easy to cut”?
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Kudos to Lee Odden of TopRank Online Marketing for beating us to the punch.
If Stoney deGeyter and I had collaborated on a book for the inbound marketing industry, it probably would have turned out something like Optimize, Odden’s recent release that covers search engine optimization (SEO), social media and content marketing tactics and why a blend of all three is a must for successful online marketing.
Last fall, in fact, Stoney and I – with our combined 25 years of experience – led a Web marketing workshop entitled, How to Integrate Search, Social Media and Content. We discussed the natural synergy between the three, as well as goal-setting, best practices and practical how-to’s. Without even knowing it, we took a page (well, actually, a few pages) from the to-be-published Optimize.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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I know many people think web marketing is all about technology. But, at its heart, effective web marketing is about good communication and how it builds good relationships – between clients and agencies, between businesses and their customers, between brands and the people who believe in them.
Yesterday evening on the rooftop patio of downtown Cleveland’s Velvet Dog, the Pole Position Marketing team received the Company Spotlight Award for Small Business from the International Association of Business Communicators (IABC) Cleveland chapter. We were recognized by this global organization not for technical expertise (although that’s a big part of what we do), but for the quality of our communication and the value we strive to bring to our customers and our community.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Website rankings dead last? Not getting the website results your business needs? It’s time to get back in the race! Sign up for Pole Position Marketing’s Search Ranking Crash Course, a one-day Web marketing seminar built for speed, intensity and souped-up search engine rankings.
The event, which will include four separate sessions that can be purchased individually or as a full-day package (discount!), will be held:
Friday, April 27
8:30 a.m. to 3 p.m.
Gateway Event & Conference Center
North Canton, Ohio
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would proliferate. Paid tools run the gamut, from blessedly affordable (for solopreneurs and small businesses) to outrageously expensive (only the big guys can even hope to afford them).
Just like Web analytics tools, social media reporting systems can provide a wealth of data. But, is all that data necessary? How much of it is even useful? For most small and even medium-sized organizations, I would argue that only a small slice of what most reporting tools spit out is actionable.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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The Web is replete with blog posts and articles that talk about how important link building is, how it can boost your website’s search engine rankings and why you need to be doing it. However, few Web marketing pros offer helpful, practical how-to’s on link building. We decided to change that.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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If you’ve been to any kind of social media seminar lately, you may have heard that making videos is the next Big Thing in online marketing. Depending on your industry and your business goals, that may or may not be true for you. Of course, if you’re even the tiniest bit familiar with online marketing, you know that making videos does not guarantee that anyone will watch or share them. The competition is brutal. On YouTube alone, people upload more than 48 hours of video every minute and watch over three billion videos every day.
So, without a plan for how to create and optimize your video content, you may end up a Sisyphus. (Just saying that word makes me giggle like a junior high girl.) In Greek mythology, Sisyphus pushes a gigantic boulder up a hill every day only to watch it roll back down again. Every day. For eternity. That’s a rough gig.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Final Lap time again! Check out some of the great stuff our team The Pit Crew read during the week of October 24.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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