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Author Archives: Kathy Gray

Which Social Networks Are Worth Your Business’ Time?

social networks for business

 

Choosing the right social networks can make or break the success of your social media marketing. Too often, businesses choose the wrong network(s) or are constantly chasing the hot new network. I’m going to let you in on a little secret, your business may only need to be on one social network. How do you choose which network(s) to use? When working with businesses I use a four-step process to determine which networks are going to give them the biggest return.

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Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

Follow Kathy:

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The Outlandish Social Media Review

Outlander social media review

“Sing me a song of a lass that is gone. Say, could that lass be I?”

That lass from the Outlander Main Title Theme is I. I’m gone. Aye, I’ve turned into a total fangirl of the Outlander book series by Diana Gabaldon and the TV show on Starz as well. I started a fan Tumblr. I follow the drivers of the cast on Twitter. I’m listening to my “Outlander Inspired” playlist on Spotify as I write this.

How did this happen?!  It all started with a Facebook ad featuring a braw highlander that showed a few friends liked the page. I decided to read the first book and was hooked. Part of what has kept me hooked on the book series and TV show is social media. It feeds the addiction.

Let’s have a wee bit o’ fun and take a look at what the Outlander franchise is doing well, where they could use some help and how ye can apply it to your business.

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Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

Follow Kathy:

Twitter LinkedIn Google+ 

5 Tips to Skyrocket Your YouTube Views

optimizing youtube videos

There are a multitude of reasons for businesses to invest in video. Considering that visual content is only getting more popular and YouTube is the second largest search engine, you can no longer afford to ignore it. But just slapping some videos up on YouTube isn’t good enough. You need to optimize them to make them more searchable and attractive to visitors.

It’s not just retail or B2C brands that can benefit from improved YouTube video optimization. It’s also beneficial for seemingly “boring” B2B businesses. We work with a B2B client in a highly technical industry that utilizes video frequently to explain the science and engineering behind their products. This past year, we helped them optimize previously published YouTube videos. Only six months into the optimization process, they saw an increase in video views of over 200%. Their video views and channel subscriptions only continue to rise.

So where should you get started? These five tips are the most important bases you’ll want to cover.

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Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

Follow Kathy:

Twitter LinkedIn Google+ 

Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

Follow Kathy:

Twitter LinkedIn Google+ 

Final Lap: Winning Web Marketing Reads–Feb. 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles. Continue Reading

Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

Follow Kathy:

Twitter LinkedIn Google+ 

Web Marketing Trends to Watch in 2014

trends and direction of web marketing 2014If there is one constant in the web marketing industry, it’s change! There’s no doubt heading into the new year that search engines will tweak the way they rank the web, new social media platforms will surface, and Google will make changes to its products. What’s a web marketer to do? Stay on top of trends and use brains and experience to determine which trends are fads, which ones will stick and where those trends might lead in the future.

As members of the PPM Pit Crew, we’re constantly watching trends throughout the year to make strategic moves for the success of our clients. Here are some of the trends we’ll be watching as we start 2014 in the areas of SEO, content marketing, social media, PPC and analytics. Continue Reading

Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

Follow Kathy:

Twitter LinkedIn Google+ 

Final Lap: Winning Web Marketing Reads–Dec. 2013

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap each month. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles. Continue Reading

Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

Follow Kathy:

Twitter LinkedIn Google+ 

Final Lap: Winning Web Marketing Reads–Nov. 15

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles. Continue Reading

Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

Follow Kathy:

Twitter LinkedIn Google+ 

Final Lap: Winning Web Marketing Reads for the Week Ending Nov. 1

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap each Friday. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article of the week to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles. Continue Reading

Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

Follow Kathy:

Twitter LinkedIn Google+ 

Seeding Infographics with Tumblr

This guest post was written by Ryan O’Connor.

Today I’d like to talk about a strategy and platform that I don’t see getting much attention in the SEO world, Tumblr. I’m going to talk specifically about how I promote infographics on Tumblr, but the same principles can be used for articles, contests and other promotional strategies.

When I “seed” an infographic my goal is to push it out to multiple channels (social media, blogs, news sites, forums, etc.) in a timely manner that increases the chance of it naturally spreading on its own and gaining additional exposure.

For this strategy, no platform has been more effective for me than Tumblr.

First, let’s get out of the way the fact that links from Tumblr subdomain blogs aren’t going to have the same SEO impact as links from sites hosted on their own domain.

What Tumblr can do though, so long as you get in front of the right audience, is increase the overall reach of your infographic. Continue Reading