This guest post was written by Ryan O’Connor.
Today I’d like to talk about a strategy and platform that I don’t see getting much attention in the SEO world, Tumblr. I’m going to talk specifically about how I promote infographics on Tumblr, but the same principles can be used for articles, contests and other promotional strategies.
When I “seed” an infographic my goal is to push it out to multiple channels (social media, blogs, news sites, forums, etc.) in a timely manner that increases the chance of it naturally spreading on its own and gaining additional exposure.
For this strategy, no platform has been more effective for me than Tumblr.
First, let’s get out of the way the fact that links from Tumblr subdomain blogs aren’t going to have the same SEO impact as links from sites hosted on their own domain.
What Tumblr can do though, so long as you get in front of the right audience, is increase the overall reach of your infographic. Continue Reading