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It’s been awhile since I’ve posted on the EMP blog. I’ve been busy catching up on episodes of Shark Tank and counting down to the release of Star Trek Into the Darkness. If you don’t remember who I am, I’m Max Speed, the guy on the Pole Position Marketing team who says things other team members wouldn’t dare say. Maybe that’s why they haven’t let me post for awhile?
While the rest of the team would like me to share some web marketing news, I’d like to share something from the final frontier… space. If you haven’t checked it out yet, go visit Timelapse and view timelapse videos of anyplace on Earth created from nearly three decades of images collected by NASA’s Landsat in collaboration with Google and Time.
Here’s what the rest of the team has been reading…
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Simple errors such as a “404 page not found” in large quantities can make search engines believe a site is not complete or under construction. As a result, they may determine the site is not worthy of strong search engine visibility. When a nonexistent page is requested from the server, the server should respond with a special “HTTP Status” header value of “404 not found,” which may also be followed by custom error-page body content.
Incorrectly configured Web servers that respond with a status header value of 200, 302 or any other erroneous value can trigger duplicate content issues for search engines because identical content (in this case, the error page content) would be available under a potentially infinite number of URLs.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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When was the last time you ran a search for your own, or your company name on Google? If you’re interested in how you rank amongst your peers, you might find it interesting to check it out. Do you monitor your reputation?
Searching a name as uncommon as Stoney deGeyter, you may not be surprised to find him in all of the top ten results, but each and every one of the top one hundred results are either articles Stoney has written himself or are about him. I stopped checking after page 10.
When searching for Pole Position Marketing (no quotes), the top 21 are all directly related to the company, with the results still very heavily relevant but starting to get more scattered after that.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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We regularly get email something similar to this:
I’m just one guy running my business. I want a great PPC program and I heard you can cater to someone like me. Can you help me?
I typically respond to questions like this very carefully because there isn’t a simple yes/no answer. I don’t want to provide false hope because yes, I do create great PPC programs, but much of the success is going to depend heavily on the website. Let’s look at a few things relevant to the campaigns first.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
I attended ion Interactive’s “Extreme Makeover: Landing Page” series this week. On Wednesday landing pages for lead generation were addressed, then today landing pages for transactions were covered. I found both of these webinars provided good information, however I felt they weren’t much different from each other. The advantage for attending both was that I was able to see/view more examples.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Over the previous weeks I have made a deliberate point of talking about how important it is to use Keyword negatives to save money in your paid ad campaigns. I thought I would put together a quick lists of these top ten ways for saving money.
Let’s keep it really simple, counting down from #10:
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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The Pole Position Marketing Team was off to Las Vegas last week for Webmasterworld’s PubCon conference. After last years experience of coming home with my brain on overload, I was prepared for an equally fulfilling week.
This year PubCon went really crazy with sessions, running a keynote and 4 sessions each day. And, to cram in even more information, there were six tracks to chose from! Doing the math, that’s 31 topics to choose from in one day. Truly something for everyone. With so much going on, it wasn’t possible to live blog or even create a wrap up at the end of the day. Thus I am pulling my wrap up together for the entire week in one post.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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We’ve previously looked at Paid Search Advertising Roadmap, Paid Search Rules and Alphabet Soup and PPC. Now let’s start looking at keyword matching. How well do you understand match types?
Each of the three major PPC platforms follow a similar approach, with Google AdWords and MSN adCenter using essentially identical match types and Yahoo! Search Marketing being a little more confusing. If you can get your head around the different terminology in the three platforms then you’re going to be just fine.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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That’s right, Stoney and I are taking off again for yet another conference. We’ll be going to Small Business Marketing Unleashed, this time in Columbus, Ohio.
The conference officially runs Monday and Tuesday, September 22nd and 23rd, 2008. Monday will have a full schedule of general sessions and a networking dinner, leaving Tuesday open for actual workshops where attendees will be able to apply the information they learned during the sessions the day before.
Sunday evening we’ll attend the speed networking event. I wrote a post called Speed Dating | SEO Style after the April Unleashed conference. It was a lot of fun and I look forward to it again this year.
Stoney will be presenting a full hour on Site Architecture where he’ll explain the finer elements of developing your site to be search engine friendly. His session is followed up on Tuesday with an On Page SEO Workshop.
This conference, designed specifically for the small to medium business, is unlike any conference you’ll find. With deliberately limited numbers of attendees, everyone finds they get individual attention and comes away with useful information they’ll be able to use. Dinner is included on Monday night for more networking and games. There is still time to register for the event, only a few days, but if you can make it, you will not regret it.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
The increasing interest in architectural and document presentation standards for the WWW has produced a variety of fascinating research studies from various sources, primarily in academic communities. In particular the Stanford Persuasive Technology Lab of Stanford University has presented the Stanford Guidelines for Web Credibility; this report is the result of an extensive research project spanning over 3 years and 4,500 participants. The report proposes 10 essential qualities or guidelines that contribute directly to the credibility of a web site.
The problem addressed by this report (web site credibility) directly concerns search engine marketing as all such campaigns are essentially an effort directed towards increasing the perceived credibility (and therefore visibility) of a given web site. I have summarized the Stanford Guidelines for Web Credibility below:
1. Make it easy to verify the accuracy of any information presented on your web site. (3rd party support in form of citations.)
2. Show that there exists a real organization behind your web site. (List a physical address.)
3. Highlight the expertise in your organization and in the content and services you provide. (Profile authoritative or expert team members.)
4. Show that honest and trustworthy people stand behind your site. (Find a way to convey trustworthiness through images or text.)
5. Make it easy to contact you. (Build a contact us page with email addresses and phone numbers.)
6. Design your site so it looks professional or is appropriate for your purpose.
7. Make your site easy to use — and useful in a way that is practical to viewers.
8. Update your site’s content often or at least show it’s been reviewed recently.
9. Use restraint with any promotional content. (Ad content should be clearly distinguished from your own content.)
10. Avoid errors of all types, no matter how small they seem. (Typographical errors and broken links hurt a site’s credibility more than most people imagine.)
These credibility guidelines reveal a great deal about internet user behavior and preference. By taking these guidelines into account when constructing your web site as well as adhering to established Hyper-Document coding standards (as defined by the World Wide Web Consortium) you will ensure not only industry credibility, but also future inter-operability with advancing web technologies; two factors, which from an SEO stand point, contribute directly to a web site’s ability to achieve high rankings for it’s targeted search phrases.
For more information on the Stanford Guidelines for Web Credibility please visit The Stanford Persuasive Technology Lab at http://credibility.stanford.edu/. For more information on hyper-document coding standards please visit the World Wide Web Consortium at http://www.w3c.org.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
