Can You Make Sense Of Match Types?
We’ve previously looked at Paid Search Advertising Roadmap, Paid Search Rules and Alphabet Soup and PPC. Now let’s start looking at keyword matching. How well do you understand match types? […]
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Taking Off Again For Small Business Marketing Unleashed
That’s right, Stoney and I are taking off again for yet another conference. We’ll be going to Small Business Marketing Unleashed, this time in Columbus, Ohio. The conference officially runs […]
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Building Web Credibility
The increasing interest in architectural and document presentation standards for the WWW has produced a variety of fascinating research studies from various sources, primarily in academic communities. In particular the […]
SEM Boot Camp – Alphabet Soup and PPC
If you’re new to working with PPC, you may be like every other newbie in the world and be confused by the jargon often used. PPC, CPC, CTR, DKI … […]
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SEM Bootcamp: Paid Search Rules
In a post last week at Search Engine Guide, I identified where paid ads display on the different search networks. This time I thought I’d create a brief outline of […]
Small Business Marketing Unleashed: Day Two Wrap up
I am a day behind on getting this out for the day 2 of Small Business Marketing: Unleashed, but better late than never. Day 2: Workshops The day was kicked […]
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Speed Dating | SEO Style
Speed Dating Networking Have you ever speed dated? I’ve been married long enough that I’ve not ever had the opportunityneed to attend a speed dating meeting, yet I’ve seen it […]
7 Reasons to Look Forward to a Road Trip:
Road Trip! Maybe some of you dread road trips, but I find them to be fun. I enjoy going to conferences and absorbing all the information. I enjoy meeting up […]
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Aren’t Dogpiles Supposed to Stink?
Back in the dark ages, long before Google entered the search market (and I used AOL shhhh, don’t tell), I found Dogpile.com and it instantly became my favorite engine. When […]
How to create a Negative Keyword list
Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit […]
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Write for The Three Types of Readers
It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is? If you write […]
Re-Evaluate Past PPC Success For Future Success
In the never ending effort to improve the success of the current campaigns, I recently spent some time going back through our AdWords history to see which ad creatives had […]
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5 Questions to Help You Plan and Organize Your PPC Accounts
Planning and organizing are often overlooked aspects of PPC accounts. A retailer knows their product inventory and wants to sell it online. Let’s say they sell sporting goods, everything from […]
Write in the Quiet to Get Your Point Across
Think back to your high school or college days here for a minute. Have you ever been to a party where the noise collectively gets higher and higher to where […]
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Microsoft Pitches $44.6 Billion Takeover Offer to Yahoo
I couldn’t help but post something about this potential shake up in the search engine industry. Yesterday, Microsoft offered $44.6 billion to take over Yahoo and all its assets. Yahoo […]