Sometime amidst all the content about “how to do x” and “x steps to world domination,” it helps to just take a tour through something. It helps to take a real-life living, breathing (OK, websites don’t breathe, but you get it) example and dive deep into it. Examine it. Poke and prod it. That’s what I’m going to do here.
Instead of talking theory about how to have a better website, we’re going to tour one together. In the midst of all the data there is to analyze, sometimes you can learn the most just by going and using a site. Click things. Download things. Search for things. Usually, you find enough issues to keep your team busy for a while. You should also come away with questions about many things that can lead to testing.
For this tour, our team randomly chose a big brand they were interested in and told me to lead you on a tour of it. They chose IKEA. If you’re unfamiliar with this brand, they are a multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances, small motor vehicles and home accessories. Most of the women I know love it. Here’s the United States version of their website, which is what I focused on.
Here we go!