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Author Archives: Mike Fleming

Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

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Awesomize Google Analytics (Part II) – Collect Site-Specific Data

Google analytics setup Welcome to Part II of awesomizing your Google Analytics account!  If you haven’t read Part I of this series yet (Create a Great Account Structure), I would encourage you to do so.  While you don’t necessarily need to implement my recommendations in order, having a good account structure in place first helps keep you organized as you implement the rest. Our second way to awesomize (awesome + customize) your account is . .  . collecting site-specific data. As I said in Part I, there’s certain data that doesn’t come with the out-of-the-box version of Google Analytics.  It needs to be customized because you are unique. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

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Awesomize Google Analytics (Part I) – Create A Great Account Structure

It's important to set up Google Analytics account structure to fit your business' unique needs. If you’re not taking full advantage of all that your Google Analytics account can do for you, you’re leaving strategy-changing, business-changing insights on the table.  Sure, you’ve inserted the standard tracking code and are collecting the standard data.  But your business and your website are not “standard,” are they?  No, you’re one of a kind!  Your account should be also. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

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Is Bad Website Navigation Costing You Customers?

Bad website navigation can cost you customers. Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because it is actually one of the most important parts of your web presence. Get it right, and your navigation will guide visitors easily through your site and to their (and your) ultimate goal. Get it wrong and the only place you will guide visitors off your site. So HOW can bad navigation cost you customers? I count the ways (six of them to be exact) in my latest article for SEMRush. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

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10 Time-Tested Ways to Convert Website Visitors Into Customers

How to convert website visitors You’ve put a lot of time, money, and energy into your website.  You’ve spent hours discussing (probably arguing!) over opinions about details like design, layout, and functionality.  You’ve agonized over major decisions that you know will have an important impact on the business. You hope you’ve made the right ones.  You hope there aren’t details you’re missing that will hinder its performance and turn off your target market.  You hope it persuades your visitors that you’re worth doing business with and that you really are better than your competition. Does it? Here I present to you some effective tactics that websites can do to persuade visitors, which you can use to analyze if yours is up to par.  Also, they will spark ideas on how you can improve. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

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What is PPC and Why Should You Use It?

what is ppcWhat does PPC stand for?

In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate where your ad is placed (search engine, website, app, etc.) a fee for each click your ad receives. In the offline world, advertisers traditionally pay owners of advertising space based on impressions (typically cost per thousand impressions). This is because it is much harder to tie direct customer actions to specific ads, like if a billboard or TV ad caused someone to go to the store and purchase your product. But since clicks on online ads can be tracked and analyzed, paying per click is a much easier system. Therefore, you will find most ad platforms offering this bidding option as the default (although there are other options to choose from). Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

Twitter LinkedIn Google+ 

Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

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9 Easy Steps to Maximizing Your PPC Search Query Report

Maximizing PPC Search Query Report PPC Search Query Report. Snore. I know, I know, but bear with me. I’m about to make it a lot less complex and yes, even interesting. For anyone that has a stake in the performance of a PPC account, the PPC Search Query Report is anything but boring.  That’s because they know how properly handling this animal can affect performance.  Ask any PPC manager what they look at first when optimizing or auditing an account. This report will always be at or near the top of the list because search queries are the lifeblood of search advertising.  They’re what makes the whole system go and are a big part of deciding how it goes for you. Ignoring these reports can cost you dearly and even convince you that PPC “doesn’t work” for you.  On the flip side, properly managing this report can be a major part of why you succeed.  Therefore, learning to work with it efficiently is very important, and I’m going to show you how to do just that. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

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What is the ROI of Branding?

roi of branding “What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype measurement and accountability, if you don’t have a solid answer to that question, there is no budget for that strategy. But the ROI of certain online marketing tactics, such as branding and social media, go beyond what can be directly measured. I provide proof and a different way for looking at your marketing budget in my latest article for Search Engine Guide. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

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7 Magic Product Tricks That Improve Website Conversion Rates

product tricks for conversion magic What may be the biggest obstacle to a person buying anything is the pain they experience during the consideration phase of the buying process. If the perceived pain of purchasing is smaller than the perceived reward of purchasing, the purchase will be made. If it’s the opposite, the purchase will not be made. But the key word here is “perceived.” In my childhood, gas prices hovered in the $1 – 2 range in the U.S. As we all know, that is no longer the case. For the most part, it now hovers in the $3 – 4 range. When gas first hit $3, people felt the pain. Some altered their vacation plans. Some visited distant family less. We cursed under our breath as big oil companies reported record revenue quarters.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

Twitter LinkedIn Google+ 

Planning a New Website? Don’t Launch It Until You Do This

Planning a New Website? Don’t Launch It Until You Do This

Planning a Website? Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor’s websites – reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....