Most business owners and executives want their businesses to grow. In order to do that, (let’s talk basic accounting)
the total amount of deposits has to consistently exceed the total amount of withdrawals, or else the business is just treading water; or maybe even drowning. In this day and age, websites are one of the tools that can ultimately determine which direction your business goes. While it may not make or break all
businesses at this point in time, it’s certainly critical for most.
What I’d like you to do for the next few minutes is to think about your website like you do your balance sheet. But, don’t just think about the numbers or how much the website costs to maintain versus how much revenue you can directly tie to it. Take it back a step. Take it all the way back to the user experience, because this is where it starts. Think about how a user’s experience with your website affects their relationship with your brand.
Because when it comes to the numbers, the user experience is the cause. The numbers are just the effect.
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In my experience, grocery stores are one of the most frustrating places I go. I really try to avoid going at all costs. Why? Because when I go, I’m usually looking for unusual ingredients for something special my wife is planning to make. She sends me there for things like ground red pepper, evaporated chicken broth, rare beans or chopped green chiles.
If I were going there for some milk, then no problem, because I know they always put the milk in the back corner of the store. But when I (the non-frequent grocery store user) go for unusual items, I have no idea where these random things are located
(the frequent shopper who’s been up and down the aisles hundreds of times might). Anybody with me?! Can I get an amen?!
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