You’ve put a lot of time, money, and energy into your website. You’ve spent hours discussing (probably arguing!) over opinions
about details like design, layout, and functionality. You’ve agonized over major decisions that you know will have an important impact on the business. You hope you’ve made the right ones. You hope there aren’t details you’re missing that will hinder its performance and turn off your target market. You hope it persuades your visitors that you’re worth doing business with and that you really are better than your competition.Does it?Here I present to you some effective tactics that websites can do to persuade visitors
, which you can use to analyze if yours is up to par. Also, they will spark ideas on how you can improve.… Continue Reading
What does PPC stand for?
In the realm of online advertising, “PPC” stands for “pay-per-click.”
This means just what it says . . . you pay the owner of the real estate where your ad is placed (search engine, website, app, etc.) a fee for each click your ad receives. In the offline world, advertisers traditionally pay owners of advertising space based on impressions (typically cost per thousand impressions). This is because it is much harder to tie direct customer actions to specific ads, like if a billboard or TV ad caused someone to go to the store and purchase your product. But since clicks on online ads can be tracked and analyzed, paying per click is a much easier system. Therefore, you will find most ad platforms offering this bidding option as the default (although there are other options to choose from).… Continue Reading