Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s kind of like being told you should stop at the gas station but not knowing if it’s because you need to get gas, grab a quick snack, or use the restroom!
Maybe you understand that social media helps improve your rankings. But what does that mean? How does good social media correlate to increased search engine rankings?
Let’s take a look at a number of benefits of social media that feed directly into the ranking metrics that search engines use when ranking pages.… Continue Reading
When a visitor lands on your website, there are two questions they need answered:
1. How does this product or service benefit me?
2. Why should I buy this product or service from you?
If your site does a good job of answering the first question, congratulations – you’re one step closer to making a sale, but that alone won’t necessarily close the deal. To push the visitor to commit, giving you money in hand, you must be able to answer the second question sufficiently as well.
And, even when you’ve done that – you’re not out of the clear yet. Tons of businesses go wrong by focusing on just these two questions. They fill their pages with plenty of benefits, stats and other figures all intended to get the sale, but they leave visitors still asking, “Why you?”
… Continue Reading