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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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3 Type of Content to Get Your Editorial Calendar Started

Why You Need an Editorial Calendar

Writing a great blog post is about more than just having a great topic. There are many different types of content in which to frame your ideas. If you always stick to the same type of content, you run the risk of boring your readers, and you DON’T want that! By using an editorial calendar, you can not only plan your topics ahead of time, but you can plan what types of content you will use to get your message across. That way, you can make sure you are varying the format of your articles . . . and not putting your readers to sleep. In my latest blog for The SEM Post, I discuss the advantages of having an editorial calendar and give you 3 types of content to get started with. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

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Do You Really Need to Be #1?

Do you need to be #1 in search engine rankings?We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the last man standing with the most properties, most money, or most points. There’s nothing wrong with winning and, personally, I think those that advocate for the not-keeping-score approach are just a bunch of losers who want to feel better about themselves. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Do Visitor’s Know When You’re Open or Available?

Yes, We're Open It may sound like a ridiculous thing to have to say, but far too many businesses continue to neglect this “obvious” thing: Display your hours of operation on your contact page. Many of us now work in a 24/7 environment. People can email us or call and leave a voice mail at all hours. But even if that’s you, we all know there are better times to reach you than others. Let people know when those hours are. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

How to Not “Live. Die. Repeat.” Keyword Mistakes

keyword mistakes Who says you can’t learn anything from the movies? If you pay attention, there are some great web marketing lessons to be learned. So what can the latest Tom Cruise flick teach you (besides what Groundhog Day would be like if you added aliens and blew up a bunch of stuff)? Plenty. Check out my latest blog on Search Engine Land where I discuss what you can learn about preventing keyword mistakes and how to regroup when you realize you have made one. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Create an Appealing and Visually Connected Tagline

taglines Great taglines are short, memorable, and visually connected to your logo. Think about it, when you hear “just do it”, do you think of the Nike swoosh? Or when you hear someone say “eat fresh” you think of Subway! That’s because these companies have done a great job integrating their taglines with their logos. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Do You Have What It Takes to Write Epic Content?

Is Your Content Epic? Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic? Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you have to miss a deadline, it’s important that every post you publish is of the highest quality possible. Better to miss a deadline than to publish content that doesn’t hit the mark. Even the best content can use a little help. With that said, my latest post for Search Engine Journal provides tips for creating epic content, including how to use attention-getting headlines, turning a great idea into epic content, using multi-media, and thinking outside the box. Read the full article on SearchEngineJournal.com


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Houston, We Have a Problem: Do You Know Your Blog’s Audience?

Identify Your Target Audience When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone who wears a large? The answer is, they don’t. The same goes for your blog. Do you know who your target audience really is? If so, are you pushing out content that they want to read? Or are you taking the “one size fits all” approach to your blog? If you’re answer to the latter is yes, then Houston, we have a problem. Zeroing in on your target audience allows you to consider priorities, pain points, needs—and how the products or services you offer can meet them. In my latest post on Search Engine Guide, I share tactics on how to find out what types of content your target audience really wants to read. So stop thinking “one size fits all” and find out how to start producing content that resonates with the potential customers you want to reach. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+