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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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SEO Red Flag: “Links Don’t Matter”

SEO Red Flags - Links Don't MatterEvery once in a while, SEOs try to be so cutting edge that they fall off the deep end. In the past few years, there have been some pretty significant shifts in search algorithms, and cracking down on links has been one of the primary focuses at Google. But no where in there did links suddenly become irrelevant.Google even stated that they made an attempt at removing link signals completely from their algorithm and, well, the result was not what they had hoped. Which tells us that links, at this point in time, are still valuable.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

The Complete Guide to Mastering Your Meta Tags

Complete guide to mastering meta tagsEditor’s Note: This article was originally published on 11/8/2012 and updated 7/30/2015If you were ever going to tell a “back in the day” story about SEO, it would have to include a discussion of meta tags. Long before links were built, before content was king and before social was sharable, meta tags were optimized. Meta tag optimization is the original SEO.But gone are the days when throwing long lists of keywords into a meta tag could move your site to the first page of Alta Vista, Excite or Webcrawler. For that matter, gone are Alta Vista, Excite and WebCrawler. Today’s SEO isn’t the SEO of, well, your slightly older sibling. While there is still some value to optimizing your meta tags, it just isn’t what it used to be.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Why Content Publishers (aka Bloggers) Need Content Guidelines to Stay on Track

Keep your blog on track with content guidelinesIf you have ever worked for a content publisher, you know that they have some very hard deadlines that must be followed. What would a newspaper be if it frequently didn’t get to press in time? Those of you who (still) read the paper would be a bit miffed not being able to read the funny pages with your morning coffee. TV is no different. Shorwrunners have 8-10 days to produce a show in order for it to be ready to air on time. Failure is not an option!In a world where everyone is a publisher, (if you have a website, blog or twitter account, you ARE a content publisher) the only deadlines we have are our own, and we don’t mind so much if it occasionally has to be extended. And in truth, most of your audience wouldn’t have a fit if a blog post comes a day or two late from when they expect. But all that doesn’t mean that you don’t have or need a set of guidelines to, well, guide your content publishing efforts.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Why You Should Always Put Your Site To The Test

Why you always put your site to the testOne of the first things we do when optimizing a site is to institute common Best Practices. As important as best practices are, they are still only a baseline for good usability.  They are really no more than starting point.Once you have instituted your best practices and have tracked them in analytics for a while, you now have a place to begin making additional, incremental improvements. This is where multivariate and A/B testing comes into play. Best practices only tell you what works for the masses. Your visitors may react differently, and with some additional and ongoing tests, you may be able improve the overall performance of your site.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Book Review: The Unexpected

Book review The UnexpectedNot to get all religious on you, but The Unexpected was a life-changing book for me. Well, maybe not life-changing, but definitely business-changing. I read this on the heels of Badass, and combined, they were like a one-two punch to the head. Together, these books will change your entire thinking and perspective on customer service.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Mine Your Own Mind – The Podcast

 Content podcast A couple of weeks ago, Marketing Land published an article I wrote about making your old content new again called “12 Ways to Mine Your Own Mind for Content Ideas.”  I was asked to discuss the article with Mark Tennant on his podcast A Slice a Day, a daily broadcast that discusses content marketing. Check out the podcast, and please read the article, if you haven’t already. I would love to read any of your thoughts regarding rebooting old content, so please comment below!


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

There is No Web Marketing Without Solid Website Architecture

The relationship between website architecture and web marketingWebsite architectural issues are often the most overlooked aspect of web marketing, and not necessarily to the fault of SEOs. Business owners often like to focus on things they can see rather than those mysterious things they can’t. However, I cannot stress enough how important a solid website architecture is to the success of your entire web marketing efforts. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Don’t Lose Your (Website’s) Voice

Don't lose your website voiceOur websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the rest.You can create a unique site by having a unique set of products or services, focusing in on a niche,  or having a cool approach. Those are are all fantastic, but sometimes you’re stuck with what you have. What’s a marketing manager to do if they can’t influence what the business offers?Every site has an opportunity to be unique! It’s just a matter of finding your voice. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Tomorrow’s Search Engine Algorithms Matter More than Today’s

Tomorrow's search engine algorithmsAs an SEO, we always have to keep one eye on the customer and one eye on the algorithm. While doing things for the customer makes perfect sense, we still have to do them in the right way so as to make our work available to the search engines and hopefully earn decent rankings.If you’re not keeping up with the constantly changing algorithms, you’ll miss some important updates. For example, if you’re only focused on building an experience for your visitors, you generally don’t care much about whether Google can read your CSS or Javascript, or if your entire site is HTTPS secure. However, Google does care about those things now, so you need to as well.But what matters more than today’s algorithms is the algorithms of tomorrow.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....