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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

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How to Use Content Strategy to Amplify Your Digital Marketing

Amplify digital marketing

We’ve all heard the familiar cliches associated with digital marketing: Content is king. SEO is dead. We’re all publishers now. In a sense, these are all true. The important thing, though, is not strictly adhering to the cliche, but understanding the thought behind it. At that point, it doesn’t matter if it’s true or not because there will ultimately be some nugget of truth that you can apply.

Take what you can, throw the rest away!

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

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Conversion Optimization Complete Guide

 

Mastering Conversion Optimization

Not all website traffic is created equal. The process for turning traffic into converting customers starts before the visitor even arrives on the website and continues until they have completed the sale. You always need to be looking for ways to improve the visitor’s experience before and after they land on the website. My latest “Complete Guide To” article, published on Marketing Land, will help you do just that.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

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Do You Just Want to Get Stuff Done, Or Do You Want To Make A Real Impact With Your Digital Marketing?

Digital Marketing Impact

I’m a finisher. I don’t like to leave something until it’s done. I start a book, I finish it. Even the bad ones. I turn on a movie, I will watch it all, even if it takes me days and several attempts to get to the end credits. And if I have a project to do, you can guarantee that I’m going to see it through.

Of course, this mentality makes web marketing a bit of a challenge for me. Why? Because web marketing is never done. There is rarely a time when there is no action left to take or no improvement that can be made. Personally, I like tasks I can check off my list. Unfortunately, “Perform web marketing on site” isn’t one of them, because there is always, always, always, more to do!

But that’s my problem, not yours, right?

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Create a Digital Marketing Budget… And then a Strategy

create digital marketing budget

If you are a regular reader of this blog, you might be confused by the title of this post which, seemingly, contradicts the title of another recent post, Create a Web Marketing Strategy… And then a Budget. That post outlines why letting the strategy dictate the budget is so very important. However, here I want to provide the alternate perspective on why the budget itself is a determining factor of the strategy.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Amplification: The Key Ingredient to a Successful Digital Marketing Campaign

What is amplification in digital marketing

If you were to take everything that web marketers do, they could all fall into two buckets: optimization and promotion.

Optimization

Optimization is the “easy” part. Yeah, good SEO requires a lot of knowledge and skill, but it’s pretty straight forward. It is encompassed largely by (often repeatable) tasks that have a beginning and an end: Keyword research, on-page optimization, architecture fixes, user experience optimization, etc.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Ask The Pit Crew: Can I Improve Ranking With This Backlink Technique?

backlink technique question

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or go to our Ask the Pit Crew form to ask one of your own.

Today’s Question:

Today’s question was originally asked in Clarity. I answered it there but am reposting it here with additional feedback. It’s a longer question than normal, so bear with me…

Is it possible to increase my site’s SEO by getting blogs/other websites to provide backlinks to my site? I have a strategy in mind to increase my site’s SEO. Basically I want to position my site on the top few Google results for a particular keyword. Eg: Toys.

If I provide bloggers with unique articles, all related to Toys, and ask them to set the same keywords in addition to providing a backlink to my site, will it be possible for me to increase my site’s authority for the word Toys?

In other words, If I can get 5,000 blog articles to point to my site with the same keywords, can I make it to the top of Google’s search results if a user searches for Toys?
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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

How To Get Quick Content Wins for SEO

content hack for quick SEO wins

It’s no surprise that a large number of those searching for DIY SEO are looking for things that will provide the quickest wins. But SEO is a long-term play and rarely do results come overnight. That said, there is always the low hanging fruit–those opportunities that give you greatest value for the time invested.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Web Marketing Isn’t Won on Feelings, So Drop the ‘Tude

Web Marketing Emotions

Every business owner is invested in the success of his business and therefore, by extension, the success of their web marketing campaign. But quite often those business owners focus on all the wrong things. There may be a thrill in having a top search rankings for your keywords, there is just as often a far less joyous feeling when those rankings fail to materialize.

That emotional feeling of success or failure should never replace actual data. Because, it may just be a feeling and nothing more.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Why You Need to Get Aggressive With Your Digital Marketing

Aggressive digital marketing

There is no doubt that there are a lot of components to having a successful web marketing campaign. You have the search component and the user component. You have the SEO component and the content component. You have the organic component and the paid component. And all of these components have their own components that are needed to make them work.

With hundreds of ranking signals being used at any given time (and rarely all at once) it’s enough to make a web marketer get angry. But instead of getting angry, maybe it’s better to just get aggressive!

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