Velocitize your web marketing

Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Social Media is a Tool, Not a Strategy

Social media is a tool, not a strategy. We often talk in terms of social media as a strategy. As such, we put together social media strategies for our clients to ensure that the efforts we put into it are effective. But social media itself is not a strategy, it’s a tool. Social media is the tool we use to implement a social media strategy, as much as a band-aid is a tool used as part of a wound healing strategy. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Long Live Narrowly Focused Keywords

Write authoritative web pages based on narrowly focused keywords. There is a lot of talk about how keywords are dead to today’s algorithms. I disagree. While we still want to create topically authoritative content, keywords still matter in creating content that is sufficiently focused on a narrow topical aspect. If you are creating content about flow meters, for example, do you think that you can create a single, topically focused page that will rank highly for just about every flow meter keyword? Probably not, and you likely don’t want to try. This is where both keyword research and keyword organization comes in. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Red Flags of Ineffective Web Marketing Agencies

How to tell if your web marketing team is irrelevant Just like any big purchase or business commitment, you want to be sure you know what you are getting when working with a web marketing team. But besides reading their blog posts and checking references, what can you do? There are actually some very common red flags that may not be obvious to the average business person, but if you know what to look for, you can easily weed out irrelevant web marketing teams. I list 12 such red flags in my latest article for Search Engine Journal. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

3 Components of Your Web Presence That Demand Your Attention

Three Unignorable  Components of a Sustainable Web Presence Let’s face it, web marketing can be overwhelming, to say the least. There are 200+ ranking signals, and I personally have identified and promoted 600+ web marketing actions that make for an effective web presence. Rather than focusing on those details, I help you take a look at the bigger picture in my latest article for Search Engine Land. There I list the “3 Components of a Sustainable Web Presence.” Of all the web marketing actions you could take, the most important ones fall into these three categories.  Find out what they are! Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Are You Chasing Algorithms or are They Chasing You?

Chasing-Algorithms I’m not much of an algorithm chaser, but I fully understand the need to stay abreast of the algorithm changes and updates. In fact, the best SEOs are those that refuse to chase the algorithms but rather understand what it is the algorithms are looking for with today’s changing technologies. For the most part, algorithm changes shouldn’t have a significant impact on how we do SEO. SEOs who are doing it right do more for the visitor than for the search engines. However, because technology changes, as does how people use the web, search engines have to adapt to stay relevant. Which means that there are some factors that will be a part of tomorrow’s algorithms that we’ll need to account for. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

URL Readability Still Matters

URL readability helps search engines and visitors.Over the years, many things that were important for optimization have become less so. But even as the search engines add, remove or tweak the factors in their algorithms, even things that become less important overall are still important. Quick example: If today the search engines looked at 10 factors for rankings and tomorrow they added 5 more, would you assume that the first ten are no longer relevant? No, of course you wouldn’t. Certainly they are less relevant, but not irrelevant. Each factor went from a relevance of 1 in 10 to 1 in 15, but that doesn’t diminish the the fact that it is still a factor. It’s with this premise in which we look at SEO. While the search engines look at hundreds of factors, and the weight of each factor changes with each tweak, we still understand that a factor is a factor. And URL readability is a factor. Do the search engines care about readility? No, but using relevant keywords in the URL can and does play a small role in the ability of the search engines to determine the topic of the given page. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Don’t Throw Optimized Content Out with Lawyers, Politicians, and Insurance Agents

Don't throw all keyword optimized content and SEOs out with the lawyers, politicians, and insurance agents. There is an old myth out there that keyword optimized content sucks. There has been some truth to that, much as there is truth to the common belief that all lawyers, politicians, and insurance agents are shysters. Yes, some are, and some “SEOs” have been known to produce really crappy content. But don’t throw all keyword optimized content and SEOs out with the lawyers, politicians, and insurance agents. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney’s Interview About Small Business Marketing Plans

Stoney's interview about small business marketing plans for 2015 Digital marketing allows small businesses to compete with the “big boys” in a way that has never been possible before. But what are small businesses doing with this opportunity? Clutch, a research company that provides analysis on leading service firms, sought the answer to that question with their recent survey “Small Business Marketing Plans 2015.” I was honored to be asked to provide some insights on the survey results. Some of my comments are included in Clutch’s analysis of the survey results, which you can read at https://clutch.co/digital-marketing/seo-ppc-2015-small-business-survey Here is the entire text of my interview with Clutch Analyst Natalie Beach: Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....