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Not everyone needs SEO. Sorry, Kevin, it had to be said. There are some businesses that are in small, niche industries that get enough local business that SEO will just be a burden to them. All those calls and emails coming in from the website just get in the way of taking care of customers. The customer comes first, damn it!
There are a number of mom-and-pop shops that just don’t want or need to grow. They have their regulars and, unless they die off or move away, they will always be the regulars. They have enough business to not worry about growth. It’s over-rated anyway.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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There’s a debate over the significance of page load speed in Google’s search algorithms. However, there’s no debate over the significant impact it can have on conversions. With each passing second the visitor has to wait for the page to load, sales are being lost.
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WordPress is a fantastic blogging platform that is pretty quick and easy to install. When you download the WordPress install, it comes with a five-minute install guide, which is pretty good for even for the less technically inclined.
But what happens after that? WordPress has a host of setting options and a variety of features. To the uninitiated, these can seem overwhelming to just simply confusing as to what each of these options does. This tutorial is designed to take you through the settings that matter most. I won’t go through each and every one, as some are self-explanatory and others don’t matter all that much. But those that do can make or break the success of your blog.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Decisions, decisions. Whether someone makes a purchase from your site isn’t just about product pages and shopping carts. If they have a question about a product, they need to be able to find a way to contact you easily. If they can’t, they just might decide to take their business elsewhere. And online, that’s quite simple to do with just a few clicks.
In my latest blog post on Search Engine Land, I detail why an optimized “Contact Us” page is critical to not only providing visitors with much-needed information, but can also help generate leads and ultimately sales. And in the end, isn’t that your goal? I hope you’ll find these tips useful for your site.
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Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
When looking at a website’s architectural issues, there is no bigger benefit than ensuring your internal navigation and links are set up to ensure proper search engine spidering. This helps give visitors the ability to find information they need quickly and effectively. There is also no bigger breakdown in site architecture than when your navigation fails at helping visitors navigate through the site, or effectively blocks search engines from indexing your content.
All said and done, it doesn’t matter how perfectly your site is optimized if your site navigation fails to get searchers and search engines to your content. Your optimization efforts are doomed to failure.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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When deciding which blogging platform you’re going to use, one of the first questions you’re faced with is whether to host it yourself or go with a “free” version that is hosted on another social blogging site. In an earlier post I outlined five important blogging platform questions that you can use to determine what kind of platform functionality you need. Within those, there are often a range of free (or low-cost) and self-hosted blogging platforms to choose from. There are advantages and disadvantages to each option, each important to understand before you jump in with both feet.
Some blogging platforms come in both free and hosted versions, so you really have to know which will benefit you the most. I’ll tackle some of the pros and cons for each one by one, to give you a broader perspective of each option and how it might impact you and your blogging abilities.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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As a web marketer, we often start working on websites after the initial development stage. It stands to reason, right? You don’t need web marketing until after the website has been built. Until then, there is nothing to market! While this may sound logical, when it comes to building a website that can be properly marketed, that process must start far earlier than website rollout. In fact, web marketing starts before you even settle on your new business name!
Without setting the proper architectural structure, and specifically, choosing a domain name and making your URLs search engine friendly, you’re setting yourself up for a whole mess of problems later on. Getting out ahead of these can save you hundreds, if not thousands of dollars of development, not to mention the headache of fighting the search engines while making necessary changes.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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One of my biggest pet peeves about shopping is the confusion that occurs when I’m looking at several similar products but am not sure which one is right for me. At a brick-and-mortar store, I can just hunt for a friendly, helpful salesperson (sometimes).
On a website, it’s not that easy. Your key salesperson is, of course, your content. However, there’s more to it than that. In my latest post on Search Engine Land, 11 Simple Conversion Strategies Many Product Pages Fail to Incorporate, I talk about all the subtle but critical techniques you can use to move the shopper through the buying process.
Hopefully, you’ll find these tips as helpful as that friendly salesperson (when you can find one).
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Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
There are a lot of blogging platforms out there. A lot! Blogging is a powerful medium for communication, relationship building and social media strategy, so it makes sense that there are many platform options to choose from. While most blogging platforms will work for most bloggers on a pretty basic level, jumping on the first blogging platform you run across may be bad for your long-term blogging strategy.
And if you don’t have a long-term blogging strategy today, you might have one tomorrow and find out the blogging you did yesterday wasn’t on a platform compatible for the future. So think ahead and try to keep up.
Five Important Blogging Platform Questions
Most of the blogging platforms out there are pretty similar with some minor variations. But there are a few key things that you need to pay attention to in order to ensure you’re using a platform that works for your long-term goals.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed for and work great with content, but few SEO considerations are included in how that content is implemented throughout the website.
There are two kinds of duplicate content, onsite and offsite. Onsite duplication is content that is duplicated on two or more pages of your own site. Offsite duplication is when the content of one site is displayed on other websites. Onsite duplication is an issue you have control over while offsite duplication may be beyond your control. Both are problematic.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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