Velocitize your web marketing

Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

The Best Damn Web Marketing Checklist Gets an Upgrade—and a Cheat Sheet!

Seven years ago I embarked on a journey to create The Best Damn Web Marketing Checklist, Period! I did and it was… if I may say that with humility. The free PDF we created has been downloaded tens of thousands of times over the last seven years and continues to get a handful of downloads every week even today. But today is not seven years ago, and web marketing has changed. Back then, social media marketing didn’t (or barely) existed, mobile sites weren’t even a thing, and local search meant typing in the geographical location into your search bar. Last year I set out to create an even better Best Damn Web Marketing Checklist, Period! I did and it is. The new version, which will be published as a book in a couple months, includes 13 new checklists (36 total) and more than 200 new action points (somewhere around 635). That’s one big damn checklist!

Get the Cheat Sheet Today!

Since the book will be sold on Amazon, we decided to create a free companion piece called The Best Damn Web Marketing Cheat Sheet! The cheat sheet contains all of the action points of the book, minus the explanations and examples. It’s designed to accompany the book and give you an easy to print and reference document, but it can certainly stand on its own. Today we are releasing the cheat sheet as a free download. So what are you waiting for? Go get your free copy today. Your website will thank you!


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

There Are Keywords You Don’t Want To Target

Eliminate Ambiguous KeywordsIf you’re of the flock that think keyword research was killed by Hummingbird, I urge you to reconsider. Researching your keywords has never been about finding keywords to cram into a page in order to rank it. It’s about finding keywords that are relevant to your audience and creating definitive content on the topic. In the beginning stages of keyword research, it’s important to eliminate the extraneous phrases – narrowing it down to the keywords that make sense for your business and those searching for what you offer. In my latest post on Search Engine Journal, These Aren’t The Keywords You’re Looking For, I take a look at fine tuning your keywords in the research process.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Q: How Many Links Should you Build in 2014? A: All of Them

but link building is hardGo find whoever told you that link building is dead in 2014 and slap them in the face. Seriously, I mean it! There is still value in building meaningful, high-quality links to your website. Google’s recent penalties against crappy links is a good thing, it makes good link building more valuable. What’s an easy way to tell if a link is high quality? If it’s easy to get, most likely it’s crap. Building quality links has always been hard and nothing has changed that. In my recent article on Search Engine Journal, I share what five things to look at to tell the quality of a link and why social links matter. You can always find some fun, out-of-the-box ways to go about link building, and find some unique linking opportunities to take advantage of. The bottom line is whether you’re getting a link on blog or website or being shared on social media, your content better be something that is worthy of being linked to. How many links should you try to build for your website in 2014? All of them.


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

How to Survive the Keyword Apocalypse

Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided) and HummingbirdWhen the going gets tough, the tough get going. I’m not sure who originally said that phrase, but I thank Billy Ocean for making it memorable. It’s come in handy during this thing I like to call the Keyword Apocalypse. Some of you have gone into depression after Google’s Hummingbird algorithm changes. But alas! You can fight back—the keyword battle isn’t over! There are still plenty of resources and ways for SEO keyword researchers to complete their tasks. In my latest article on Search Engine Land, Keyword Research After the Keyword Tool, (Not Provided) & Hummingbird Apocalypse, I share a timeline of all of Google’s changes, why keywords still matter and, perhaps most importantly, how you can still research keywords in the midst of the apocalypse.


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

How to Get Search Engine Rankings in 2014

How to Get Rankings in 1999Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Not Just Another “Merry Christmas” Post

Merry Christmas from Pole Position MarketingHow do you write a post about “the true meaning of Christmas” without sounding preachy? I don’t have a problem with Santa Claus, gift giving, the throwing out a “What I Want for Christmas” wish list. That’s all good fun. But I want to write something about the actual meaning of Christmas, without coming across like a televangelist barking at you from the TV screen looking for more money to pay for his hair transplant. I want to write a post that you’ll want to read. This is the dilemma our team ran into when we brought up the idea to write a Christmas post. And it all started when we were trying to figure out how we can demonstrate our company ethos to those ouside our walls.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Yeah, But… You Don’t Guarantee Your SEO

Yeah, But... It's time to bring your business up to speed When you’re looking for a quality SEO company to work with, it’s smart to go through a vetting process for each one. One of the things people often look for is some kind of guarantee on the work being done. It makes sense. If we buy a TV, we want to know if we can return it if it’s defective. If we hire a plumber to fix our sink, we want a guarantee that the sink will work. SEO doesn’t fall into the same kind of categories as products or services that can easily be backed up with a you’ll-get-exactly-what-you-want guarantee. We are not a product that should perform for a certain amount of time before breaking. It is not handiwork that relies solely on the skill of the person performing the task. Yes, SEO does require a lot of skill, just like many professions do. But asking an SEO to guarantee their work is like asking a lawyer to guarantee you’ll win the case, a doctor to guarantee you’ll get well, or an advertiser to guarantee the ad campaign they created will bring in X amount of new business. Those things cannot be guaranteed because they rely on factors outside of the skill of the person performing the work.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

“It’s All About the Visitors,” Is All But a Big Fat Freaking Lie

fingers crossed

Google talks about focusing your site only on visitors, then requires us to do things that don’t directly benefit them. [tweet]

While the SEO community is busy manipulating websites to outperform more worthy sites to rank in Google, Google has spent the last 15+ years tweaking their algorithm to prevent these dastardly manipulations from corrupting their search results. At least that’s how some people view the work SEOs perform. Much of the web marketing community would disagree with my opening statement, as do I, but it persists due to a lot of so-called “SEO” providers out there looking for a quick buck at the expense of their unsuspecting clients. Although that statement does seem to be what Google often thinks of our industry as a whole as well. Google talks a lot about focusing your site on your visitors and not doing things to the site specifically for search engine rankings. Then they ask require us to do things to our website that neither benefits our visitors, nor benefits the website.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

[Video] The Importance of Social Media in Search Rankings

In the past two months I’ve had the opportunity to speak at two large industry conferences, Pubcon and SMX Social Media Marketing. A recurring theme at both conferences was the impact of social media–social signals to be exact–on search rankings. As social media matures, the search engines are finding social proof increasingly valuable in determining the worth of content and websites. Traditional search engine optimization techniques, while still valid and necessary, can’t go it alone. Marketers who aren’t developing integrated quality social media, content and SEO strategies may soon lose their edge in search rankings.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Yeah, But… I Already Rank For My Company Name

Yeah, But... It's time to bring your business up to speed Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them “Yeah, Butters.” And if you’ve been following this series, you understand why. One of the common objections we hear is, “But we already rank for our company name, so why do I need SEO?” There are a couple dynamics at play here. One, you’re probably seeing personalized results, not necessarily what the rest of the world sees. And two, because… and this is important here… UNLESS YOU’RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY NAME!!! [tweet]Continue Reading


Discover Link Building Secrets from 20 Industry Pros