Small Business Guide to Search Engine Marketing
by Jennifer Laycock
PDF E-Book, 94 Pages, $79.00
Published February, 2006
The cover of this book says it all: “The first guide to search engine optimization, pay per click advertising and link building written in a language you can actually understand.” Jen knows how to take the nuts and bolts of SEO and boil them down into words that every person can understand and strategies that can easily be implemented.
This is a full-service Internet marketing book. Small Business Guide educates the reader on everything from keyword selection, on-page copy, HTML coding, Tag and attribute optimization, search engine indexing, link building and PPC advertising. There is even a chapter for those that still want or need to secure outside help. Jen takes you through the pros and cons of large and small firms as well as hiring the individual consultant.
Packed with useful and relevant SEO and SEM information, this Small Business Guide is the starting point of gaining knowledge and understanding of effective online marketing strategies.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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