With so many resources out there covering various topics of web marketing, the options can be overwhelming. Win the Game of Googleopoly introduces the reader to several areas of organic search including: on-page optimization, video optimization, social media optimization, online reputation optimization, mobile strategy and secondary site strategy.
Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines
by Sean V. Bradley
The book lists components that make up each area and gives examples – mostly from the automotive industry. It’s a helpful guide for business owners and in-house marketing teams, but if you’re looking to go beyond just the framework, you’ll need to look for additional resources. For example, if you don’t know how to perform keyword research or how to write compelling title tags and meta descriptions, you won’t learn that here.
The fundamental issue with Googleopoly is that its primary assumption is if one does x, y and z, their web presence will “dominate” Google search results. It over simplifies it. Readers without a deeper understanding of the knowledge, time and resources actually needed to consistently produce a dominating web marketing presence will set their expectations too high and therefore be disappointed with the outcome. Without proper implementation, chances are you won’t find your site on the front page of Google search results.
However, as mentioned earlier, I would recommend this book to those who want to better understand what areas make up the web marketing landscape. Before you hire an agency or meet with your internal marketing team to develop a web marketing plan, consider starting here.