Build and Market a Website that Sells: The Results
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I finally got the full results in the mail for the online marketing class I taught at our local community college. I was graded on a scale of 1-5 with 1 being “strongly disagree” to 5 being “strongly agree”.
Shows knowledge of this subject
average: 5.0
OK, so at least I know what I’m talking about. Though I have to admit that it’s not often hard to convey superior knowledge to a group of people who know little to nothing about a particular topic. It’s more important that they actually learn something!
Is well-prepared
average: 3.75
Good marks, but I know I could have been better prepared. I think I relied too heavily on the book when I should have just let myself talk, instead of thinking about what to say. I know the information and wrote the book, so it’s not like I need that to tell me what to talk about.
Uses time effectively
average: 4.0
We were pressed for time from the beginning and really didn’t even get through all the materials. Because of this I know some students felt that the workshops were not the best use of time, but I still think those we did were useful. Next time the class will be 4 hours longer, but even still I suspect that will be too short. I’ll be approaching the material in a different way as well and hope to hit everything that is important.
Is professional
average: 4.75
I’m actually surprised at this because I actually felt a bit stiff, at lest for the first two classes. For the second half I was more relaxed and felt less like an “instructor” as I did someone simply helping a group of people take hold of some new information.
Encourages participation
average: 4.75
The workshops were all about participation and a lot of times I really allowed the students to use their own business sites as examples. With more time in the next session I hope to be able to expand on this aspect as well.
Answers questions effectively
average: 4.75
When I knew them!
Instructor Average: 4.5
That first section was all about me and my teaching capabilities, the next section shows my true worth as a teacher, or at the very least our ability to accurately represent what the course material will cover.
Course materials were useful
average: 4.50
Glad to hear that the book was of value. This was the hardest part to know before hand because you never know who’s going to sign up for the class and what skill level they bring with them. It looks like we nailed this one!
Your knowledge in this subject increases
average: 3.50
Everybody learned something. Maybe not what they thought they would learn or what they hopes, but at the very least we provided the students a real education.
You are very satisfied with this course
average: 4.50
I know for some the course wasn’t what they had expected and because of that we are working out a new course title and description. We are hoping this will clarify any miscommunications.
You would recommend this course to others
average: 4.25
Ah, the true measure of a course’s value. If you would recommend it to someone else then you know you didn’t have a dog on your hands!
This course was described accurately in the guide and/or web
average: 4.50
This one I’m surprised about because I heard very specifically from some that felt that this course wasn’t quite what they expected. We’ll do better next time, I hope.
General Average: 3.90
A few other comments added by the students can be summarized as: add more visuals, more examples, more time. We are correcting the time issues which hopefully will allow for more visuals and examples.
Total Average: 4.22
Overall, I would have to say the class is a success. There are definitely areas for improvement and we’ll be hitting on those next time around. I enjoyed the class and I got the impression that the students did to. I’d like to thank them all for their participation!
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Tags: Search & Marketing, Search Tools and Resources, SEO / SEM Research
Posted in Search & Marketing, Search Tools and Resources
