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Awesomize Google Analytics (Part II) – Collect Site-Specific Data

Google analytics setup

Welcome to Part II of awesomizing your Google Analytics account!  If you haven’t read Part I of this series yet (Create a Great Account Structure), I would encourage you to do so.  While you don’t necessarily need to implement my recommendations in order, having a good account structure in place first helps keep you organized as you implement the rest.

Our second way to awesomize (awesome + customize) your account is . .  . collecting site-specific data. As I said in Part I, there’s certain data that doesn’t come with the out-of-the-box version of Google Analytics.  It needs to be customized because you are unique.

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Awesomize Google Analytics (Part I) – Create A Great Account Structure

It's important to set up Google Analytics account structure to fit your business' unique needs.

If you’re not taking full advantage of all that your Google Analytics account can do for you, you’re leaving strategy-changing, business-changing insights on the table.  Sure, you’ve inserted the standard tracking code and are collecting the standard data.  But your business and your website are not “standard,” are they?  No, you’re one of a kind!  Your account should be also.

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....

Ask the Pit Crew: What Is the Best Way to Get Started with Google Analytics?

Ask the Pole Position Marketing Pit CrewMembers of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry expert.

Have a question you’d like answered? Ask the pit crew!

This Week’s Question: 

What is the best way to get started with Google Analytics? 

Stoney deGeyter’s Answer from an SEO Perspective:

People often correlate SEO with “getting rankings.” That’s part of it, but it’s not the whole story, or even the most essential part of the story. Top search engine rankings do not equal business success!

Let’s say you sell motorcycle batteries. You come to us and tell me you want to rank #1 for “batteries.” Let’s also assume you have the budget necessary to succeed in ranking for such a term.
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....

Yeah, But… Social Media Can’t Be Tracked

Yeah, But... It's time to bring your business up to speed

Even as social media matures there are still many misconceptions surrounding it. Take my job for example as a social media marketing strategist. Do you have any idea the kind of reaction I get when I give people my title? Here are a few:

“So you just play on Facebook all day, that’s awesome!”

“What a cool job, that must be so easy!”

“Why do businesses need marketing plans for social media?”

Or, from people of my parent’s generation (no offense Mom and Dad), a blank stare because they’re not quite sure what that all means.

When I encounter “yeah, butters” who say social media can’t be tracked, and I ask them what their social media goals are, I get the same response as the last one above. I recently spoke to a group at a local chamber of commerce, and at the beginning of the presentation I asked people to raise their hand if they used social media for their business. About 90% of them did. Then I asked how many had a plan for their social media marketing. You guessed it, that number dropped significantly–only one person out of 30 raised their hand.
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....

Final Lap: Good Reads for the Week Ending May 24

A Weekly Review of Web Marketing Articles

 

The Pole Position Marketing crew facilitated a blogging seminar yesterday for IABC in Cleveland. I picked up a few important things from the crew.

  1. Even though Deb has an affinity for Coach purses, she has just as much of an affinity for Klingons.
  2. Stoney has been known to spend hours looking at Star Trek pages on Wikipedia.
  3. The rest of the staff didn’t have any sci-fi references. What did they think people were coming to the seminar for? Shame on them.

Oh, and if you’re wondering, I did see Star Trek Into Darkness last weekend. Wondering what my reaction was? It’s a spoiler, highlight the following text to see: Khaaaaaaaaaaaaaaaaaaaaaaannnnnnnnn!!!!!!!!!!! :)

But I digress, here’s what the Pole Position Marketing crew has been reading this week.

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Final Lap: Good Reads for the Week Ending May 17

A Weekly Review of Web Marketing Articles

Ah, YouTube. You never know what you’re going to find! This week I discovered a little treasure from the 60’s featuring my boy Leonard, the original Spock. Everyone is aware of Captain Kirk’s vocal abilities, but Spock released a few albums as well. Take a break and watch Leonard sing the Ballad of Bilbo Baggins on the 60’s variety show Malibu U.

Now onto the stuff you were really looking for, here’s what the team’s been reading this week.
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....

Final Lap: Good Reads for the Week Ending May 10

A Weekly Review of Web Marketing Articles

It’s been awhile since I’ve posted on the EMP blog. I’ve been busy catching up on episodes of Shark Tank and counting down to the release of Star Trek Into the Darkness. If you don’t remember who I am, I’m Max Speed, the guy on the Pole Position Marketing team who says things other team members wouldn’t dare say. Maybe that’s why they haven’t let me post for awhile?

While the rest of the team would like me to share some web marketing news, I’d like to share something from the final frontier… space. If you haven’t checked it out yet, go visit Timelapse and view timelapse videos of anyplace on Earth created from nearly three decades of images collected by NASA’s Landsat in collaboration with Google and Time.

Here’s what the rest of the team has been reading…
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....