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Analytics Blog Post Archives

Analytics Category

Universal Analytics: A New, Free and Better Way to Work With Data

upgrade

Google’s Universal Analytics (UA) is a more flexible alternative to a standard Google Analytics account; making it easier to customize account settings and providing a new opportunity to collect data that a standard account doesn’t automatically collect (like data from any digital device).

Do it now, or have them make you do it later

Google just launched a two-step process for upgrading your existing properties from Classic Analytics to Universal Analytics (called the “Upgrade Center”). It’s starting to roll out in the Admin section of all accounts. Once you see it there, you can go ahead and complete the upgrade. Apparently, any properties that don’t initiate the transfer will be auto-transferred eventually, but there are no details as to when this will happen (sometime in the “coming months”). Therefore, you might as well go ahead and do it now, as long as you don’t use the dc.js JavaScript and related features (Remarketing, Google Display Network Impression Reporting, DoubleClick Campaign Manager Integration, and the Google Analytics Demographics and Interest Reports). If you need to use these, wait until dc.js is supported.

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Final Lap: Good Web Marketing Reads for the Week Ending Oct. 11

A Weekly Review of Web Marketing Articles

Let me start by letting you know that I’m not forgetting about my beloved Star Trek. I’ve lost count of how many times I’ve watched my copy of Into Darkness. But something else has captured my attention this week, and we should all be afraid—very afraid.

Season 4 of The Walking Dead premieres this Sunday! In honor of the return of one of my favorite shows, I decided to try to “dead” myself. Alas, my blasted helmet got in the way! Didn’t anyone think to make sure the visor on this thing flips up? I guess being zombie-fied is out of the question for poor, old Max.

Oh well, I’ll still be tuning in this Sunday, even if some of the other members of the pit crew prefer their TV characters alive rather than dead. (I have it on good authority that Kathy would much rather catch the latest episode of Downton Abbey. Where have I gone wrong?!?) In the meantime, get your fill of some good reads on analytics, link building, SEO, and content marketing.

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Ask the Pit Crew: What Is the Best Way to Get Started with Google Analytics?

Ask the Pole Position Marketing Pit CrewMembers of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry expert.

Have a question you’d like answered? Ask the pit crew!

This Week’s Question: 

What is the best way to get started with Google Analytics? 

Stoney deGeyter’s Answer from an SEO Perspective:

People often correlate SEO with “getting rankings.” That’s part of it, but it’s not the whole story, or even the most essential part of the story. Top search engine rankings do not equal business success!

Let’s say you sell motorcycle batteries. You come to us and tell me you want to rank #1 for “batteries.” Let’s also assume you have the budget necessary to succeed in ranking for such a term.
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Yeah, But… Social Media Can’t Be Tracked

Yeah, But... It's time to bring your business up to speed

Even as social media matures there are still many misconceptions surrounding it. Take my job for example as a social media marketing strategist. Do you have any idea the kind of reaction I get when I give people my title? Here are a few:

“So you just play on Facebook all day, that’s awesome!”

“What a cool job, that must be so easy!”

“Why do businesses need marketing plans for social media?”

Or, from people of my parent’s generation (no offense Mom and Dad), a blank stare because they’re not quite sure what that all means.

When I encounter “yeah, butters” who say social media can’t be tracked, and I ask them what their social media goals are, I get the same response as the last one above. I recently spoke to a group at a local chamber of commerce, and at the beginning of the presentation I asked people to raise their hand if they used social media for their business. About 90% of them did. Then I asked how many had a plan for their social media marketing. You guessed it, that number dropped significantly–only one person out of 30 raised their hand.
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A Simple Overview of View-Through Conversions

What They Are

A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website.

How They Work

How a view-through conversion is tracked, recorded and analyzed will affect your conclusions about the effectiveness of your ads. Here are some things to keep in mind when collecting and analyzing them.

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Final Lap: Good Reads for the Week Ending May 24

A Weekly Review of Web Marketing Articles

 

The Pole Position Marketing crew facilitated a blogging seminar yesterday for IABC in Cleveland. I picked up a few important things from the crew.

  1. Even though Deb has an affinity for Coach purses, she has just as much of an affinity for Klingons.
  2. Stoney has been known to spend hours looking at Star Trek pages on Wikipedia.
  3. The rest of the staff didn’t have any sci-fi references. What did they think people were coming to the seminar for? Shame on them.

Oh, and if you’re wondering, I did see Star Trek Into Darkness last weekend. Wondering what my reaction was? It’s a spoiler, highlight the following text to see: Khaaaaaaaaaaaaaaaaaaaaaaannnnnnnnn!!!!!!!!!!! :)

But I digress, here’s what the Pole Position Marketing crew has been reading this week.

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Final Lap: Good Reads for the Week Ending May 17

A Weekly Review of Web Marketing Articles

Ah, YouTube. You never know what you’re going to find! This week I discovered a little treasure from the 60’s featuring my boy Leonard, the original Spock. Everyone is aware of Captain Kirk’s vocal abilities, but Spock released a few albums as well. Take a break and watch Leonard sing the Ballad of Bilbo Baggins on the 60’s variety show Malibu U.

Now onto the stuff you were really looking for, here’s what the team’s been reading this week.
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Final Lap: Good Reads for the Week Ending May 10

A Weekly Review of Web Marketing Articles

It’s been awhile since I’ve posted on the EMP blog. I’ve been busy catching up on episodes of Shark Tank and counting down to the release of Star Trek Into the Darkness. If you don’t remember who I am, I’m Max Speed, the guy on the Pole Position Marketing team who says things other team members wouldn’t dare say. Maybe that’s why they haven’t let me post for awhile?

While the rest of the team would like me to share some web marketing news, I’d like to share something from the final frontier… space. If you haven’t checked it out yet, go visit Timelapse and view timelapse videos of anyplace on Earth created from nearly three decades of images collected by NASA’s Landsat in collaboration with Google and Time.

Here’s what the rest of the team has been reading…
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2,000 Words of Insight from Only 2 PPC Competitive Metrics

When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may be doing better and/or what you may be doing better, when they’re spending their money, what’s working and not working for them, etc. can give you strategic advantages that can help you make profitable adjustments.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Final Lap: Good Reads for the Week Ending April 5

A Weekly Review of Web Marketing Articles

Spring has been rather elusive in our neck of the woods. Actually, downright spiteful with temperatures coming in right around freezing–until today. The sun is shining, the birds are chirping and we’re decidedly more cheerful. While we had to wait what seemed like an eternity for warmer temperatures, we don’t want to make you wait for some great reads about link building, analytics and content creation.
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.