Archive for the ‘Audio’ Category

Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/finding-employees.mp3]

Finding good employees can often be difficult, especially in an “employees market”. Currently it seems it’s harder for employers to fill a job than it is for job seekers to find one. That means it’s incumbent upon us business owners and managers to get a bit more creative in how we find candidates for open positions. And then, like any good marketer, you’ve got to persuade your top candidates that you not only want them, they want you too.

Ad placement

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Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/engage-audience.mp3]

How engaged a customer is with your website will determine whether they can be persuaded to buy, comment, download or submit their information for you to follow up on. Customer engagement goes beyond just getting the customer’s attention, you must keep their attention. This can be done by providing your visitors near immediate gratification.

To do that you have to first know who your audience is, know what they seek and then also know their purpose for being on your site. Knowing all this then lets you work toward meeting the needs of your target audience. But it also means taking things a step further and building a relationship with them. The ability to build a relationship with your visitors can be crucial to driving them through the persuasion process. Relationship building starts the moment the visitor hits the website.

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Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/great-seo-lie.mp3]

I’m not a Google hater. In fact I have no real problems with Google other than the standard fare. I don’t always agree with what they do and they, at times, appear to be quite hypocritical. Many would simply chalk that up to big-business. But Google’s no Enron, at least not yet. My only real problem is that Google tends to talk out of both sides of its proverbial mouth, and expects the SEO community to take them at face value. But we really can’t anymore.

I had an alternate title for this post: “Ask not what Google can do for you, but what you can do for Google”. We’re moving into a new age where we have to pay closer attention what Google does — despite what Google says.

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Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/reno-i-love-you.mp3]

A couple of Saturdays back I had to spend the day at the office to get caught up. You know how that is, come Friday you realize that you haven’t gotten to all the tasks on your plate so you have two options: 1) Get to the office over the weekend and work a few extra hours, sans distractions, or 2) wait until Monday to get caught up. Of course we all know the latter doesn’t ever really work because come Monday you start the process of getting behind all over again. Stupid Mondays.

So the other Saturday while putting in a few extra hours I had left to grab a burger with the King. All was going quite well until I headed back to the office and saw this:

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