What if I told you that you could develop a solid blog writing or web content development schedule just by following five simple steps? Impossible, you say. Or, yeah, right! I promise, it’s true—my college journalism professor told me so.
Even though newspapers in their traditional paper-and-ink format are a dying breed, there’s still a need for information. Perhaps even more so now that local sources of information are becoming scarce. The internet has become most people’s information source of choice, but it won’t help your business if you don’t tell them about it and get them to your website.
How do you do that? With compelling content that ranks well in search, content that prompts sharing on social media and content that promotes conversion on your website. Though this may seem like a tall order, it doesn’t have to be. Ask yourself these five questions to get your content on track.
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It always amazes me at the number of people I come across who equate SEO with “adding keywords to meta tags.” As if SEO is a bag of magic beans that when properly placed, grow your site to a #1 ranking—you know, where the goose that lays the golden eggs lives. I’ve seen that movie, and it’s called a fairy tale for a reason. It’s just not true!
Let’s go ahead and dispense with any magic beans misconceptions about SEO meta tags and clear the air. I’ll make this as short and painless as possible.… Continue Reading