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Guest Blogging: 6-Months After The Fork

Guest Blogging: 6-Months After The Fork

Guest Blogging, Going Strong 6-Months After it “Died”

On January 20th, Matt Cutts posted his famous rant against guest blogging. He’d just received a spammy email from someone asking to write a post for his blog …in exchange for a link.

I guess Matt Cutt’s blog is a bad target for link building. Who knew?

Matt’s response was loud and clear: “Stick a fork in it. Guest blogging is done.” The reaction from the SEO community was immediate. As a tactic, guest blogging fell out of favor instantly.

Or did it? It’s been six months now. Is “guest blogging done” as Matt declared? Let’s take a look at the state of the tactic…

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Final Lap: Winning Web Marketing Reads–June 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading

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Don’t Be Afraid of the Blogging Monster

woman in fear of bloggingI’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade magazines and blog posts for marketing agency clients. By far, the toughest medium has been blog post writing for clients.

For many small- to medium-sized businesses, the idea of blogging is a foreign concept. You mean, I can have a conversation with my customers? Yes, you can and you should. Blog posts shouldn’t be all about you, after all. It’s about how your business can benefit the customer.Continue Reading

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Not Every Piece of Web Content Is a Masterpiece—Nor Should It Be

There are two types of writers:

  1. Those who write and produce masterpieces
  2. Those who write to produce masterpieces

The difference between the two is that the first one is a better writer than the second.

Writing to Produce a Masterpiece

Book with Flying PagesThe writer who writes to produce masterpieces probably writes a lot less, and a lot less likely to be happy with the content they produce. There is always a flaw, always something to be edited, tweaked or fixed. Writing to produce masterpieces is paralyzing!

George Lucas is a great example. Most would agree that Star Wars was a masterpiece. But 20 years after the original move was released, George Lucas decided to do some more tweaking and changing to his original classic, producing the crapfest Special Editions, complete with more critters, creatures and unneeded comic relief.

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Yeah, But… [My Cousin / Mom / Webmaster / Company X] Does SEO a Lot Cheaper

Yeah, But... It's time to bring your business up to speed

Everyone likes to bargain shop. We don’t like paying “full price” for anything. When we do, and find out later we could have gotten it cheaper somewhere else, it really burns us.

I’m no different. But one of the things I’ve realized over the years is that although I can get the “same thing” for less, rarely is it the “same thing.” I’m usually getting a whole lot less in value/product/return in exchange for a little less in cost/price.

Your cousin might tell you he can manage your business, but is he capable? Your best friend might be able to unclog a sink, but can he remodel your bathroom? Your webmaster might offer “SEO services” but do they really have the education and skills to bring you success?

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The 5 Ws of Compelling Content

5WsWhat if I told you that you could develop a solid blog writing or web content development schedule just by following five simple steps? Impossible, you say. Or, yeah, right! I promise, it’s true—my college journalism professor told me so.

Even though newspapers in their traditional paper-and-ink format are a dying breed, there’s still a need for information. Perhaps even more so now that local sources of information are becoming scarce. The internet has become most people’s information source of choice, but it won’t help your business if you don’t tell them about it and get them to your website.

How do you do that? With compelling content that ranks well in search, content that prompts sharing on social media and content that promotes conversion on your website. Though this may seem like a tall order, it doesn’t have to be. Ask yourself these five questions to get your content on track.

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A Simple Overview of Meta Tags

SEO Meta Tag GuideIt always amazes me at the number of people I come across who equate SEO with “adding keywords to meta tags.” As if SEO is a bag of magic beans that when properly placed, grow your site to a #1 ranking—you know, where the goose that lays the golden eggs lives. I’ve seen that movie, and it’s called a fairy tale for a reason. It’s just not true!

Let’s go ahead and dispense with any magic beans misconceptions about SEO meta tags and clear the air. I’ll make this as short and painless as possible.Continue Reading

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Final Lap: Good Reads for the Week Ending Sept. 20

A Weekly Review of Web Marketing Articles

You may have noticed we’re posting this a day earlier than usual. I understand that there are some coding updates that need to take place in the far corners of our website. The pit crew needs to get to work on these and sent me an emergency message (via a droid) that this post needed to be expedited. I’m just glad I wasn’t recruited to perform the updates. This is how I feel about getting my hands dirty in coding.

R2D2 gif

Photo credit: Star Wars Daily

That’s why I stick to my free advice and “Maxisms.”

Here’s what the pit crew has been reading this week:Continue Reading

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Yeah, But… I Can’t Afford SEO!

Yeah, But... It's time to bring your business up to speed

In many ways I’m an extremely budget-conscious person. I don’t like spending money when I can get the same thing cheaper and just as easily. But, over the years, I began to discover a timeless truth: You truly do get what you pay for!

nuggets of SEO goldUnfortunately, that’s a truth I had to learn the hard way. Cheap iPhone charging cables on Amazon rarely last long. Cheaper quotes from a handyman usually mean he doesn’t do a great job. Negotiate someone down in price, you’re usually negotiating down on quality as well.

I could go on, but I think most of you have experienced what I’m talking about. Which leads me to all you Yeah Butters who think they can’t afford SEO. The truth is, you can’t afford NOT to SEO your website! [tweet]Continue Reading

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Final Lap: Great Reads for the Week Ending Sept. 13

A Weekly Review of Web Marketing ArticlesSeveral members of the PPM Pit Crew were up in Cleveland earlier this week for SEMCLE+’s local search event with David Mihm. I bummed a ride and tried to stalk research where William Shatner was staying for his Content Marketing World appearance. I came up empty handed. I went to all of the likely downtown hotels. No one registered under Shatner or Kirk. #fail

If you didn’t get to see Shatner’s keynote at Content Marketing World, Kapost has a great post with three marketing lessons from his presentation. Even if you’re not interested in the marketing lessons (which you should be), the post also includes three fun Capt. Kirk gifs.Continue Reading

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