If there is one constant in the web marketing industry, it’s change! There’s no doubt heading into the new year that search engines will tweak the way they rank the web, new social media platforms will surface, and Google will make changes to its products. What’s a web marketer to do? Stay on top of trends and use brains and experience to determine which trends are fads, which ones will stick and where those trends might lead in the future.
As members of the PPM Pit Crew, we’re constantly watching trends throughout the year to make strategic moves for the success of our clients. Here are some of the trends we’ll be watching as we start 2014 in the areas of SEO, content marketing, social media, PPC and analytics.… Continue Reading
Author’s Note: Starting up a new business website can seem like a daunting task. SEO Consultant Sanket Patel offers some secret weapons any new business owner needs to have in their startup arsenal to make their company successful.
Starting any business has always been an interesting and exciting thing, and many goals can compete for your attention. The main thing is to prepare yourself for starting your business and running it successfully. You’re spending time and money to get things done, and there are many tools and tactics that can take you straight away into the game of core business development.
There are plenty of common myths surrounding startups, including PR and content marketing. In this post, we will cover how B2B companies get leads based on their blog. We’ll also provide more insights with eye-catching examples that will surely attract readers.
Content Marketing and PR Go Hand In Hand
A content marketing strategy includes more than just blogging. It’s an authoritative weapon for simplifying the connections between companies and end users. It plays an initial role in the transactions and sales that impact your business’s bottom line.
Effective content will always provide added advantage for your business. Content also includes support with the proper distribution. Public relations is a way to open your brand in the marketplace. If you run your business campaign with the combination of PR + Content, then you surely reach your business goals at the end, in terms of ROI.… Continue Reading