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5 Ways to Sell Your Products By Selling Yourself First

5 Ways to Sell Your Products By Selling Yourself First

5 Ways to Sell Title Image

 

When a visitor lands on your website, there are two questions they need answered:

1. How does this product or service benefit me?

and…

2. Why should I buy this product or service from you?

If your site does a good job of answering the first question, congratulations – you’re one step closer to making a sale, but that alone won’t necessarily close the deal. To push the visitor to commit, giving you money in hand, you must be able to answer the second question sufficiently as well.

And, even when you’ve done that – you’re not out of the clear yet. Tons of businesses go wrong by focusing on just these two questions. They fill their pages with plenty of benefits, stats and other figures all intended to get the sale, but they leave visitors still asking, “Why you?”

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Web Marketing Trends to Watch in 2014

trends and direction of web marketing 2014If there is one constant in the web marketing industry, it’s change! There’s no doubt heading into the new year that search engines will tweak the way they rank the web, new social media platforms will surface, and Google will make changes to its products. What’s a web marketer to do? Stay on top of trends and use brains and experience to determine which trends are fads, which ones will stick and where those trends might lead in the future.

As members of the PPM Pit Crew, we’re constantly watching trends throughout the year to make strategic moves for the success of our clients. Here are some of the trends we’ll be watching as we start 2014 in the areas of SEO, content marketing, social media, PPC and analytics.Continue Reading


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3 Secret Weapons For Startups to Get More Online Customers

Author’s Note: Starting up a new business website can seem like a daunting task. SEO Consultant Sanket Patel offers some secret weapons any new business owner needs to have in their startup arsenal to make their company successful.

 

Starting any business has always been an interesting and exciting thing, and many goals can compete for your attention. The main thing is to prepare yourself for starting your business and running it successfully. You’re spending time and money to get things done, and there are many tools and tactics that can take you straight away into the game of core business development.

There are plenty of common myths surrounding startups, including PR and content marketing. In this post, we will cover how B2B companies get leads based on their blog. We’ll also provide more insights with eye-catching examples that will surely attract readers.

Content Marketing and PR Go Hand In Hand

A content marketing strategy includes more than just blogging. It’s an authoritative weapon for simplifying the connections between companies and end users. It plays an initial role in the transactions and sales that impact your business’s bottom line.

Effective content will always provide added advantage for your business. Content also includes support with the proper distribution. Public relations is a way to open your brand in the marketplace. If you run your business campaign with the combination of PR + Content, then you surely reach your business goals at the end, in terms of ROI.Continue Reading


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Why Micro-Conversions Are So Important For Your Brand

Everybody wants the online sale.  But are you relating to your customer in ways that make it easier for them to buy?  You might be thinking, “How can it get any easier to buy from us?  All they have to do is click add to cart, fill in some boxes and hit checkout!”  Sure, it might be easy for them to physically buy from you, but how about psychologically?  How easy is it for them to make the decision that you are specifically the right choice for them?

They can go to any one of your competitors and hit a few buttons to purchase, get a quote or make a contact.  But, there’s a buying process that customers go through.  For lots of industries, they research and feel out their options before making a choice.  So, what’s going to make them eventually buy from you specifically?  Here’s a suggestion…micro-conversions.

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Final Lap: Top Reads for Week Ending Feb. 8

A Weekly Review of Web Marketing Articles

We’re dying to see Daryl take down more walkers—and perhaps his long-lost brother Merle—on this Sunday’s mid-season opener of The Walking Dead. Oh how we’ve missed you and the gang, Rick! Even if you are a little off your rocker. But who wouldn’t be in a zombie apocalypse? Since we’ve waited this long for the showdown between Rick and the Governor, we decided to do some reading on SEO, link building and web analytics, and share what we’ve found with you. Oh, and if you have no idea who Daryl, Rick or what a “walker” is, or even if you do, check out this cable company ad spot.

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3 Benefits of Using an RSS Reader for Link Building

The Internet is a great place to find information, and it totally rocks as a way to connect with niche writers and interest groups. Of course, the field is vast, and if you’re working hard to get others to link to your exceptional website content (it is exceptional, right?), you’ve got a lot of ground to cover.

Hopefully, you’re a link-building organizational wiz. But if you’re not organized by nature, or are just getting started with your link-building efforts, you may soon find yourself in the abyss of overload, which (I probably don’t need to tell you) can lead to expensive trips to the therapist’s office. I’d like to offer you some ideas that can help with information organization, just in time to avert therapy.

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Image (Not Rankings) Matter in SEO

In business, sometimes image is all we have. Many companies survive on their image alone. Sure, they had to work hard to build that image, but it’s the image they have built that lets them thrive.

Two quick examples: Nike would never be able to sell sneakers for $120 a pop if they slapped on a Wal-Mart logo. Same shoe, same manufacturer, same quality, but the Nike swoosh makes all the difference. I’ve heard stories of popular authors releasing books under a different name only to find that it was their name that sells their books, not their writing. As long as the quality that got them popular is (mostly) maintained, their image does the rest (*coughJohnGrishamcough*).Continue Reading


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How Small Businesses Can Brand Themselves On the Cheap Online

People often associate branding with money. Lots and lots of money. Generally, if you try to run a branding campaign you might see from companies like Target, you most certainly will have to fork over a big chunk of change. But small business owners don’t have that kind of money to brand themselves in similar fashion. Fortunately, there are other ways to brand your small business online.

From my examples in my post Why Branding Matters to Small Businesses, you might conclude that a full-scale SEO or PPC campaign is the only way to brand yourself online. SEO can play a role in branding, but you can engage it strategically so you’re spending less time and less money while still building brand recognition.
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Why Branding Matters to Small Businesses

Branding is a tricky subject for most small businesses. Historically brand building has been a costly effort that only big businesses could afford. But online marketing has changed that allowing even small business to build a recognizable brand. In fact, when it comes to SEO and website marketing, I see the necessity of helping our client’s brand themselves in the search sphere.

In the past, we often felt that some clients just didn’t need to be branded in the search results. Maybe because they were smaller clients or didn’t have a nationally recognized name. But then how do companies become nationally recognized names? You got it. Branding.

Branding isn’t just for big companies any more. With the internet and search, it has become easier and cheaper to for companies to brand their names in front of their target audience. Good branding efforts will always cost you some time, energy and even money, but it’s not out of reach of the small businesses.
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.