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Overcoming Client Expectations of Impossible Results

Overcome Expectations of Impossible Results

Navigating unrealistic client expectations can be one of the most unpleasant things a web marketer deals with in their job. Even though many marketers complain that the client “just doesn’t get it,” often the problem lies with the marketer, not the client.

When clients engage in web marketing services, they often have three types of expectations: rankings, growth and involvement. In my latest post on Search Engine Land, How to Overcome Your Client’s Expectations of Impossible Results, I take a look at these three expectations, where they originated and how to overcome them.Continue Reading


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Yeah, But… I Can’t Afford SEO!

Yeah, But... It's time to bring your business up to speed

In many ways I’m an extremely budget-conscious person. I don’t like spending money when I can get the same thing cheaper and just as easily. But, over the years, I began to discover a timeless truth: You truly do get what you pay for!

nuggets of SEO goldUnfortunately, that’s a truth I had to learn the hard way. Cheap iPhone charging cables on Amazon rarely last long. Cheaper quotes from a handyman usually mean he doesn’t do a great job. Negotiate someone down in price, you’re usually negotiating down on quality as well.

I could go on, but I think most of you have experienced what I’m talking about. Which leads me to all you Yeah Butters who think they can’t afford SEO. The truth is, you can’t afford NOT to SEO your website! [tweet]Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Why An Authoritative Website is So Important to Your Business

In the offline world, you wouldn’t invest tons of money in a sloppy-looking, incorrect-grammar-ing, confusing, and unknowledgeable salesman that wasn’t able to serve your customers needs in the ways they wanted to be served, would you?  So, why would you do it online?  Would you like to buy something from this guy?

The truth is, your website is your digital sales rep.  It’s the go-to “person” in the online world for customers looking for your solutions.  In light of all the activities you may do online, this is your digital home.  It is THE preeminent piece of your digital existence.  Kinda makes you think a little more about what you do with it, right?!?

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Why Testimonials Are So Important To Your Customers

When people shop, whether online or offline, there is always a measure of uncertainty throughout the buying process.  Typically, the uncertainty fades as the buyer journeys through the process of researching their purchasing decision.  They gather facts about what they need, look at features, benefits, quality, pricing and so on.  A brand that is really good at selling will be one that is really good at helping the potential customer to navigate through their uncertainty to confidence that they’ve chosen the right product or service for themselves.

Much of the sales process, after all, isn’t the product or service itself.  Much of the time (but certainly not always), the customer has already identified their need themselves.  They know they need your product or service.  They are just looking for the BEST solution to their need.  The better you are at this, the more sales you will attract.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

3 Secret Weapons For Startups to Get More Online Customers

Author’s Note: Starting up a new business website can seem like a daunting task. SEO Consultant Sanket Patel offers some secret weapons any new business owner needs to have in their startup arsenal to make their company successful.

 

Starting any business has always been an interesting and exciting thing, and many goals can compete for your attention. The main thing is to prepare yourself for starting your business and running it successfully. You’re spending time and money to get things done, and there are many tools and tactics that can take you straight away into the game of core business development.

There are plenty of common myths surrounding startups, including PR and content marketing. In this post, we will cover how B2B companies get leads based on their blog. We’ll also provide more insights with eye-catching examples that will surely attract readers.

Content Marketing and PR Go Hand In Hand

A content marketing strategy includes more than just blogging. It’s an authoritative weapon for simplifying the connections between companies and end users. It plays an initial role in the transactions and sales that impact your business’s bottom line.

Effective content will always provide added advantage for your business. Content also includes support with the proper distribution. Public relations is a way to open your brand in the marketplace. If you run your business campaign with the combination of PR + Content, then you surely reach your business goals at the end, in terms of ROI.Continue Reading


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Why Micro-Conversions Are So Important For Your Brand

Everybody wants the online sale.  But are you relating to your customer in ways that make it easier for them to buy?  You might be thinking, “How can it get any easier to buy from us?  All they have to do is click add to cart, fill in some boxes and hit checkout!”  Sure, it might be easy for them to physically buy from you, but how about psychologically?  How easy is it for them to make the decision that you are specifically the right choice for them?

They can go to any one of your competitors and hit a few buttons to purchase, get a quote or make a contact.  But, there’s a buying process that customers go through.  For lots of industries, they research and feel out their options before making a choice.  So, what’s going to make them eventually buy from you specifically?  Here’s a suggestion…micro-conversions.

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How Giving Away Free Stuff Online (and everywhere else) Can Work

There are many cultural forces built into every society that has ever existed on the planet.  Some are stronger in certain societies than others.  One of them is called the rule of reciprocity.  It says that a person (or group) should try to repay what another person has provided.  More simply put, if someone does something for you, you have a natural tendency to want to do something for them. 
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Clients vs. SEO: The Battle of Who’s Responsible For Success

clients vs. seo: battle over who's responsible for campaignI often tell people, “We don’t rank websites, that’s Google’s job.” It’s a tough thing to say when you’re trying to sell services that are, in part, designed to improve search engine rankings, but it’s an important point to make. SEOs do not have a say in how search engines rank websites. All they can do is help build the most search-friendly, user-friendly and keyword-optimized site possible, and then promote the site in search-friendly ways. The rest is up to the search engine.

In fact, good SEO cannot be performed by the SEO alone. It’s really a team effort between the SEO and the company behind the website being optimized. When it comes to good marketing, world-class SEO is only one part of the total business growth plan. In order to grow your business, it is important to look beyond search engine rankings to set online growth goals, develop strategies, implement solutions and measure the right outcomes.

But who’s responsible for the site’s overall performance? Is it SEO or the SEO client?
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What Does a Winning SEO Team Look Like? This…

Critical parts of the SEO team you want for Web and inbound marketingEver wonder what a winning SEO team looks like? Go online and you can see a lot of SEOs writing, commenting, tweeting and communicating in the public spheres like peacocks spreading their feathers in mating season. Conferences are full of SEOs looking for their next delicious nugget of information to turn around and implement on their next SEO project. But none of this really allows you to understand what a true SEO team does or should look like.

While not all SEOs work in teams – there are successful solo SEOs – you’ll find that having an SEO team at your disposal provides some pretty significant advantages. Let’s go on a journey, looking at what an effective SEO team might look like. As you will see, there is more to SEO than meets the eye, and many roles necessary to make SEO effective.
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Under-rated Web Marketing Metric – Client/Agency Communication

For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole Web marketing team for what most of the time amounts to the cost of one (maybe two) employees.  Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge – communication. We fought with this hard for a while. We sat in meetings and brainstormed realistic ways to communicate better with clients while balancing the hours we spend doing this with formulating and implementing strategies to get results.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.