One of the complaints I hear most frequently from new and prospective clients is that they have no idea what their previous SEO was doing for them. As the owner of a Web marketing firm, I quickly realized that even if a client is getting results, communicating those successes to them is as important as the results themselves.
One of the great things about working in an online industry is that you don’t need to exclusively have local clients. In fact, most SEO firms such as mine get contracts from all over the country and even overseas. However, because of the distance, I don’t often get to meet clients in person; however, because it’s good communication, I find that doing so helps a great deal.
Being distant from clients has disadvantages. Because you can’t “swing by” the client’s office, or easily schedule time to get together, it creates an additional burden in the communication process. We have to double our efforts to make sure efficient methods of communication are in place.