Velocitize your web marketing

Content Marketing Blog Post Archives

Focus on the Visitor, Not the Customer!

Visitor focused content can help you turn visitors into customers.

When writing content, it’s not always wise to focus on the customer. We’ve all heard it said that we are supposed to “sell the sizzle, not the steak.” Or, “focus on the benefits, not the features.” And, “The customer is always right.”

All sound advice that is pretty uniformly applicable for any business. Seeking to give the customer the content they want and meeting their needs will always help you produce better content for selling your products and services to your site visitors. But, not everyone is a customer.

Uh oh!

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

4 Ways to Ensure Your Blog Doesn’t Become Invisible

Four essentials to optimizing content.

 

Writing blogs can be hard work, but your job isn’t done with your final edit. No matter how great your content is, it won’t get seen if you don’t optimize it properly. In my latest Search Engine Land article, I will tell you what you need to do to ensure that your content gets in front of millions of eyeballs – or at least a lot of them!

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Seek to Educate, Not Just Inform

It is important to provide visitors with educational content.

Just about all content is designed to inform. In fact, that’s what content really is: Information.

Information can be many things, but not all content is inherently valuable. However, there is one type of content that is almost universally valuable to every reader: educational content.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

All You Need to Succeed is More Content

more content
Both search engines and web searchers love content. It’s how they learn, understand and, ultimately, make decisions about many things, the most important of which is whether or not to do business with you.

We’ve recently seen a resurgence in content marketing, and that’s good. The focus has been on generating great content that meets searchers’ needs. But it also tends to get people to focus on creating higher volumes of content versus higher value.

That’s a mistake.

It’s not more content you need, it’s quality content. [Tweet This] It doesn’t have to be a lot, but it must be valuable to the searcher. Better to write fewer, better words than many useless words.

If you focus on the number of words, or the number of pieces of content, you’ll likely fail at content marketing. However, when you focus on the message your content will never fail.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Are Your Visitors “Connecting” With Your Content?

Content engagement is vital to a blogging strategy.

So you have people coming to your website or your blog and reading your content. Great, right? Getting eyeballs on the content is the first step, but that’s just not enough.

Having great content means more than just making sure it gets read. It has to make a connection with your readers. In fact, your content is a device to build engagement with your audience. If your content isn’t fostering engagement, it’s failing. [Tweet This]

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Are You Measuring The Value of Your Content?

measuring content valueDo a search for “content is king” and you’ll find articles that go back almost a decade. What’s that tell you? Not a whole lot, really, because while many web marketers were talking about the value of content way back then, most were talking in terms of content quantity rather than content quality.

Perhaps that’s not entirely fair. The good SEOs always stressed quality content, but still, there was an underlying focus on writing lots of “quality” content. For nostalgia’s sake, take a look at my 2007 post, “Content is Dead, Community is King.” A sentiment I still believe in.

Today, when you hear web marketers talk about content marketing, we are talking less about the quantity of content and much more about it’s quality. And while we should always strive to write epic content, not all content needs to be epic.

But it must be valuable.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

You Have Great Content, But is Anyone Seeing It?

great content

Content is an important part of your web marketing campaign. Not only is it your primary way to communicate value, but it also helps you build much needed authority.

But good web marketing doesn’t end with content, even if it super-duper great content. If fact, that’s just one element of a successful marketing campaign. The best content on earth won’t do you any good if no one sees it. It’s like a great band playing to empty seats. Great content needs to be both optimized and promoted over social media to have an impact. [Tweet This]

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Short Sentences Make For Easy Blog Reading

short sentences

When writing content for your site, you want to make sure you write in an easy-to-read fashion. One key tip is to use short sentences. [Tweet This]

Long sentences are difficult to digest. When you deliberately try to keep sentences short, it forces you to write in more concise thoughts. After all, it’s easy to run multiple thoughts together into a long sentence. It takes real skill to shorten them up.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....