Both search engines and web searchers love content. It’s how they learn, understand and, ultimately, make decisions about many things, the most important of which is whether or not to do business with you.
We’ve recently seen a resurgence in content marketing, and that’s good. The focus has been on generating great content that meets searchers’ needs. But it also tends to get people to focus on creating higher volumes of content versus higher value.
That’s a mistake.
It’s not more content you need, it’s quality content. [Tweet This] It doesn’t have to be a lot, but it must be valuable to the searcher. Better to write fewer, better words than many useless words.
If you focus on the number of words, or the number of pieces of content, you’ll likely fail at content marketing. However, when you focus on the message your content will never fail.
So you have people coming to your website or your blog and reading your content. Great, right? Getting eyeballs on the content is the first step, but that’s just not enough.
Having great content means more than just making sure it gets read. It has to make a connection with your readers. In fact, your content is a device to build engagement with your audience. If your content isn’t fostering engagement, it’s failing. [Tweet This]
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