If there is one constant in the web marketing industry, it’s change! There’s no doubt heading into the new year that search engines will tweak the way they rank the web, new social media platforms will surface, and Google will make changes to its products. What’s a web marketer to do? Stay on top of trends and use brains and experience to determine which trends are fads, which ones will stick and where those trends might lead in the future.
As members of the PPM Pit Crew, we’re constantly watching trends throughout the year to make strategic moves for the success of our clients. Here are some of the trends we’ll be watching as we start 2014 in the areas of SEO, content marketing, social media, PPC and analytics.… Continue Reading
I was recently schooled on grammar—by a non-editor type at that—in a public setting, in front of other people. How could I, given what I do for a living, make such a careless mistake? What was my shameful offense you’re wondering? Apparently I said, “She could care less,” instead of “She couldn’t care less.” Oh, the horror! My response? Nobody’s perfect.
Of course, that was in everyday conversation, and I hope we all can show a little grace when people make an honest mistake. (But I’ll probably never make that mistake again!) My response should have been, “I write gooder than I speak!” Oh wait. Darn, wrong again.
So that last mistake was hopefully obvious, but it brings me to the point of this post. Even though the internet is a fast-moving place where new content is produced daily, hourly, by the minute, it doesn’t mean we should forget some common rules of grammar and spelling. If you make these grammar errors on your website, it could mean the difference between a site visitor and a converting customer. [tweet this]… Continue Reading