When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone who wears a large? The answer is, they don’t. The same goes for your blog. Do you know who your target audience really is? If so, are you pushing out content that they want to read? Or are you taking the “one size fits all” approach to your blog?
If you’re answer to the latter is yes, then Houston, we have a problem. Zeroing in on your target audience allows you to consider priorities, pain points, needs—and how the products or services you offer can meet them. In my latest post on Search Engine Guide, I share tactics on how to find out what types of content your target audience really wants to read.
So stop thinking “one size fits all” and find out how to start producing content that resonates with the potential customers you want to reach.
… Continue Reading
One of the most precious commodities in today’s always-connected world is time. Everyone’s is limited, and everyone wants more of it. Alas, there are only 24 hours in a day (and you have to fit eating and sleeping in there somewhere). That makes building a successful blogging strategy for your business all the more important.
In my latest post on The SEM Post, Blogging Tools You Need to Succeed, I share why listening has to come before the writing process, having a repository for all your blog post ideas, and setting up distribution to more easily share your posts on social media. You don’t have to use every blogging tool at your disposal, but employing some will save time in the end.
Read full post at The SEM Post.… Continue Reading