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Content Marketing Blog Post Archives

How to Get More Mileage from Your Blog using Twitterbites

Tweeting blog posts

A few years ago, I wanted to write a blog post that was perfectly promotable on Twitter. Now, when most people think about promoting a post on social media, it’s all about coming up with a really clever title that grabs attention. Nothing wrong wtih that, but it’s not quite the direction I was going.

My goal was to write an entire post that could be shared on twitter. Every word. This was the result.

Did I accomplish what I set out for? Arguably, I did. Every paragraph makes a point and is less than 140 characters; perfect for a tweet. I didn’t always leave room for a short URL linking back to the post, but that was beside the point. Besides, I just wanted to see if it could be done (kind of like a scientist, or a Hollywood exec). I wanted to show that we have to embrace a new way of thinking, especially for social media.

I made the point in the that post but I’ll make it again here: Not every sentence you write needs to be tweetable. However… we need to write tweetable content. The soundbite has become the twitterbite.

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Book Review: Content Chemistry by Andy Crestodina


Content Chemistry Review

The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value of illustrating how content marketing and strategy works. If you’re looking for a book that shows–not just tells–you how to engage in effective content marketing, this is the one to get!

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Keep Your Comments To Yourself (And Everyone Else)

blog comments

One of the things we recommend as part of a solid social media strategy is to regularly read and comment on industry-related blog posts on other websites. Social media is as much about engagement as it is anything else, and commenting is a great way to engage with other influencers.

If you’ve spent any time commenting on these blog posts, I’m sure you’re like me and have provided feedback that you thought was incredibly valuable. Depending on the blog, your comment might get a good handful of readers but, for the most part, you know it’s just part of the side-show.

But that comment deserves a stage of its own! So why not take that comment and turn it into your own post on your own blog?

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75 Content Ideas to Keep Readers Engaged

75 content ideas

When you think of “content,” what do you think of? If you are like most people, you think of text, usually a blog post. While your standard blog post is a great way to get a message across, you can easily bore your audience if that’s the only type of content you use. As you will read in my latest Marketing Land article, there are many, many other types of content. In fact, I list 75 different content ideas in the post. Check it out, and don’t forget to download our free content planner that will help ensure your content stays varied and interesting.

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Don’t Let a Good Old Post Go To Waste

Old blog post

There are many ways to jog your brain into coming up with new content ideas, but sometimes when the well is dry it’s dry. When I’m in those situations, one of the things I’ll often find myself doing is going back to blog posts that I wrote years ago looking for something worthy of an update.

This isn’t too uncommon, especially in industries where things change quickly. Sometimes you can take an old post, update it just a bit and republish it, just to keep things current. But that doesn’t help you with the dry well of new content development.

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How to Speak Like a Customer (So Your Visitors Will Become One)

speak like a customer

With the recent changes made to Google’s algorithms, the nature of keyword research and optimization is changing. But keywords still matter and will always play an important role in building a strong web presence.

Why? Because if there is anything that keywords show us it is how people search for what we offer. Put aside for a second the need to optimize pages for ranking purposes. Assume there are no such thing as search engines or their algorithms. Would we still do keyword research and optimization?


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Stoney deGeyter Answers Content Marketing Institute’s Top Content Marketing Questions

CMI content marketing questions

I’m excited to have been asked to moderate the Performance ROI track for this week’s Content Marketing World in Cleveland, just an hour north from our home base (#ClevelandRocks). As part of my participation in the conference, Content Marketing Institute asked me to answer several questions for a series of posts they ran on their site leading up to the conference. In addition to my contributions to these articles, you will find advice from some of the best minds in content marketing, including Ian Cleary, Jay Baer and Rand Fishkin. Be sure to check the Content Marketing World Speakers’ Advice series out for some awesome content marketing insights and advice, and read on to get all my complete answers.

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Why Video Marketing MUST Be Part of Your Content Strategy

Why you must implement video marketing


The content marketing field requires marketers to stay on top of numerous different strategies and channels. And while it’s difficult to label one particular strategy as “superior,” certain ones stand above the rest. One example is video marketing. When supplemented by robust traditional content, video marketing can maximize value and engage audiences in completely new ways.

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