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Content Marketing Blog Post Archives

Book Review: Content Chemistry by Andy Crestodina


Content Chemistry Review

The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value of illustrating how content marketing and strategy works. If you’re looking for a book that shows–not just tells–you how to engage in effective content marketing, this is the one to get!

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Keep Your Comments To Yourself (And Everyone Else)

blog comments

One of the things we recommend as part of a solid social media strategy is to regularly read and comment on industry-related blog posts on other websites. Social media is as much about engagement as it is anything else, and commenting is a great way to engage with other influencers.

If you’ve spent any time commenting on these blog posts, I’m sure you’re like me and have provided feedback that you thought was incredibly valuable. Depending on the blog, your comment might get a good handful of readers but, for the most part, you know it’s just part of the side-show.

But that comment deserves a stage of its own! So why not take that comment and turn it into your own post on your own blog?

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75 Content Ideas to Keep Readers Engaged

75 content ideas

When you think of “content,” what do you think of? If you are like most people, you think of text, usually a blog post. While your standard blog post is a great way to get a message across, you can easily bore your audience if that’s the only type of content you use. As you will read in my latest Marketing Land article, there are many, many other types of content. In fact, I list 75 different content ideas in the post. Check it out, and don’t forget to download our free content planner that will help ensure your content stays varied and interesting.

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Don’t Let a Good Old Post Go To Waste

Old blog post

There are many ways to jog your brain into coming up with new content ideas, but sometimes when the well is dry it’s dry. When I’m in those situations, one of the things I’ll often find myself doing is going back to blog posts that I wrote years ago looking for something worthy of an update.

This isn’t too uncommon, especially in industries where things change quickly. Sometimes you can take an old post, update it just a bit and republish it, just to keep things current. But that doesn’t help you with the dry well of new content development.

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How to Speak Like a Customer (So Your Visitors Will Become One)

speak like a customer

With the recent changes made to Google’s algorithms, the nature of keyword research and optimization is changing. But keywords still matter and will always play an important role in building a strong web presence.

Why? Because if there is anything that keywords show us it is how people search for what we offer. Put aside for a second the need to optimize pages for ranking purposes. Assume there are no such thing as search engines or their algorithms. Would we still do keyword research and optimization?


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Stoney deGeyter Answers Content Marketing Institute’s Top Content Marketing Questions

CMI content marketing questions

I’m excited to have been asked to moderate the Performance ROI track for this week’s Content Marketing World in Cleveland, just an hour north from our home base (#ClevelandRocks). As part of my participation in the conference, Content Marketing Institute asked me to answer several questions for a series of posts they ran on their site leading up to the conference. In addition to my contributions to these articles, you will find advice from some of the best minds in content marketing, including Ian Cleary, Jay Baer and Rand Fishkin. Be sure to check the Content Marketing World Speakers’ Advice series out for some awesome content marketing insights and advice, and read on to get all my complete answers.

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Why Video Marketing MUST Be Part of Your Content Strategy

Why you must implement video marketing


The content marketing field requires marketers to stay on top of numerous different strategies and channels. And while it’s difficult to label one particular strategy as “superior,” certain ones stand above the rest. One example is video marketing. When supplemented by robust traditional content, video marketing can maximize value and engage audiences in completely new ways.

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Why Content Publishers (aka Bloggers) Need Content Guidelines to Stay on Track

Keep your blog on track with content guidelinesIf you have ever worked for a content publisher, you know that they have some very hard deadlines that must be followed. What would a newspaper be if it frequently didn’t get to press in time? Those of you who (still) read the paper would be a bit miffed not being able to read the funny pages with your morning coffee. TV is no different. Shorwrunners have 8-10 days to produce a show in order for it to be ready to air on time. Failure is not an option!

In a world where everyone is a publisher, (if you have a website, blog or twitter account, you ARE a content publisher) the only deadlines we have are our own, and we don’t mind so much if it occasionally has to be extended. And in truth, most of your audience wouldn’t have a fit if a blog post comes a day or two late from when they expect. But all that doesn’t mean that you don’t have or need a set of guidelines to, well, guide your content publishing efforts.

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