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Content Marketing Blog Post Archives

The Most Vital Part of User Experience Optimization You Probably Forgot About

Content Usability


The best optimization is optimization that is done for visitors. There are so many ways to help make the visitor experience remarkable, but one of the most overlooked is content usability.

One of the arguments naysayers often make against web marketing is that SEOs demand crappy and pointless content. Many SEOs still hold onto the belief that there needs to be a certain amount of content (quality or otherwise) on any given web page in order for it to be valuable to search engines. This is outdated thinking.

Don’t worry about the how much content goes on each page; instead focus on the value of the content. Keep what’s valuable and ditch the rest, but keep writing until you’ve have all the content the visitor will need.

If you’re wondering how much content you need to have on a page, you’re thinking about the wrong thing. Instead, think about what the purpose of the page is and ensure that the content fulfills that purpose. If that can be done in 10 words, then 10 words is all you need.

But it’s not just about the amount of content. It’s also how it’s presented.

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11 Strategies to Make Your Content Stand Out From the Crowd

Make Your Content Stand Out

Content marketing is all about getting the attention of potential customers. Whether your primary goal is building a better reputation or processing conversions, everything starts with getting a user’s attention, and then proceeding to boosting site visits, brand engagement and other valuable results.

The hurdle most content marketers encounter (quite soon after getting started) is that there’s only so much user attention available to grab, and thousands of brands like yours are already competing for that attention. The content universe is pushing toward oversaturation.

As a result, it’s harder than ever to stand out from the crowd. If you want your content to rise above the crowd and earn the attention you want it to, you’ll have to identify the best tactics to accomplish that.

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Everything I Know About Messaging I Learned From My Kids

Everything I know about messaging

So it’s just another random weekday morning at the Graff household. . .

Mornings are "ruff" at our house
Mornings are “ruff” at our house

Only today, my children have inexplicably decided to get up a half hour early. Trying to allow my husband his extra half hour of sleep, I tell my 5-year-old to be quiet as she is getting ready. Several reminders and a dirty look later, she was still talking like I was two rooms away.

The thought entered my mind: I’m a marketer. I’m supposed to be able to pursuade people to do things. Why can’t I get my own kid to be quiet.

That’s when a light bulb went off: Messaging is like raising children. Let me count the ways . . .

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Review: Meaningful by Bernadette Jiwa

Meaningful by Bernadette Jiwa Review

How to write isn’t always about constructing words in the right way. It’s not always about empathizing with the customer’s needs, selling the benefits over the features or even providing the right messaging. Sometimes writing for your customers comes down to telling a story. Meaningful is the book about that story and how to tell it.

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UPDATED The Complete Guide to Mastering Your Heading Tags

Guide to Heading Tags

Originally published December 4, 2012, updated January 15, 2016

Whether you are optimizing your website for search engines or your site visitors, heading tags are an important aspect of your on-page optimization strategy. The overall pull of heading tags in regards to search engines is up for debate, but very few SEOs believe they hold no value at all. While they may not be the proverbial magic bullet for instantly improving your search engine rankings, optimizing heading tags for search engines are, at the very least, another baby step toward a more perfectly optimized web page.
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Blogging Hack: Write Quality Posts Quickly (It’s Really Possible!)

Quick blogging hack

Is quick the enemy of quality? Not always, but when it comes to writing quality content, whether it’s on your blog or otherwise, most believe it is. And, for the most part, that turns out to be the case.

But there are ways where you can make ‘quick’ and ‘quality’ work hand in hand with your blogging efforts so that one doesn’t necessarily have to negate the other.

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The (Almost) Foolproof Presentation Idea Generator

Presentation ideas

What do you do when you are asked to give a presentation or you want to speak at an event? Well, step one is to have a great presentation idea, right?

But therein lies the problem. For many people, coming up with a great idea for a presentation isn’t easy. And if you see a looming deadline for submission (or response), that makes it even harder to come up with something valuable.

If you find yourself in any of these situations, I have an (almost) foolproof presentation idea-generating machine: your blog.

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New Verizon Site Shows That Less Can Be More When It Comes to Content

Verizon site audit

I don’t know about you, but in the past, I’ve avoided the Verizon website like the plague, or at least a zombie-inducing virus. But then a few months ago, I heard about new plans and pricing for my cell phone carrier of choice. Could it be true? Did the communications giant really, FINALLY learn how to simply and efficiently convey its pricing and plans? I psyched myself up for visit to the site.

I was shocked at what appeared to easy navigation, simplified explanations for pretty much everything and calls to action that made sense. In short, this was not the Verizon website I remembered from years past.

Have you thought about your website content lately? Even if you’re a small- or medium-sized business in comparison, you might learn a thing or two about making every word count on your website.

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Turn Your Presentation Audience of 100 to 10,000!

Repurpose presentations

Many years ago, before I started my web marketing agency, I was a youth pastor at an inner city church in Seattle. Every week I had to put together the sermon or lesson to present to the youth group. Because it was the same group of kids, give or take, the lesson each week had to be new.

I always loved when I got the opportunity to speak somewhere else or to a different group because it allowed me to use a lesson I already had put together. I didn’t have to come up with a new topic to talk about or start at the beginning with all the preparation that such speaking entails. Instead, I was able to take what I had already done and improve upon it for a new audience.

In my current life as a web marketer, I spend a lot of time every year creating presentations and speaking at conferences, organizations and businesses. It’s actually one of my favorite parts of my job. I’ve always enjoyed teaching, and the presentation format is a great visual tool in which to do that.

But like speaking to church youth groups, there is a good amount of having to develop new topics and presentations for each speaking venue. Occasionally, there is an opportunity to do the same presentation in a new place, but not always. Which means there are a lot of times that you give a presentation once and it’s gone.

All that time, energy and effort went into one presentation for one audience.

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