A few years ago, I wanted to write a blog post that was perfectly promotable on Twitter. Now, when most people think about promoting a post on social media, it’s all about coming up with a really clever title that grabs attention. Nothing wrong wtih that, but it’s not quite the direction I was going.
My goal was to write an entire post that could be shared on twitter. Every word. This was the result.
Did I accomplish what I set out for? Arguably, I did. Every paragraph makes a point and is less than 140 characters; perfect for a tweet. I didn’t always leave room for a short URL linking back to the post, but that was beside the point. Besides, I just wanted to see if it could be done (kind of like a scientist, or a Hollywood exec). I wanted to show that we have to embrace a new way of thinking, especially for social media.
I made the point in the that post but I’ll make it again here: Not every sentence you write needs to be tweetable. However… we need to write tweetable content. The soundbite has become the twitterbite.