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Content Marketing Blog Post Archives

Are You Measuring The Value of Your Content?

measuring content valueDo a search for “content is king” and you’ll find articles that go back almost a decade. What’s that tell you? Not a whole lot, really, because while many web marketers were talking about the value of content way back then, most were talking in terms of content quantity rather than content quality.

Perhaps that’s not entirely fair. The good SEOs always stressed quality content, but still, there was an underlying focus on writing lots of “quality” content. For nostalgia’s sake, take a look at my 2007 post, “Content is Dead, Community is King.” A sentiment I still believe in.

Today, when you hear web marketers talk about content marketing, we are talking less about the quantity of content and much more about it’s quality. And while we should always strive to write epic content, not all content needs to be epic.

But it must be valuable.

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You Have Great Content, But is Anyone Seeing It?

great content

Content is an important part of your web marketing campaign. Not only is it your primary way to communicate value, but it also helps you build much needed authority.

But good web marketing doesn’t end with content, even if it super-duper great content. If fact, that’s just one element of a successful marketing campaign. The best content on earth won’t do you any good if no one sees it. It’s like a great band playing to empty seats. Great content needs to be both optimized and promoted over social media to have an impact. [Tweet This]

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Short Sentences Make For Easy Blog Reading

short sentences

When writing content for your site, you want to make sure you write in an easy-to-read fashion. One key tip is to use short sentences. [Tweet This]

Long sentences are difficult to digest. When you deliberately try to keep sentences short, it forces you to write in more concise thoughts. After all, it’s easy to run multiple thoughts together into a long sentence. It takes real skill to shorten them up.

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3 Type of Content to Get Your Editorial Calendar Started

Why You Need an Editorial Calendar

Writing a great blog post is about more than just having a great topic. There are many different types of content in which to frame your ideas. If you always stick to the same type of content, you run the risk of boring your readers, and you DON’T want that!

By using an editorial calendar, you can not only plan your topics ahead of time, but you can plan what types of content you will use to get your message across. That way, you can make sure you are varying the format of your articles . . . and not putting your readers to sleep.

In my latest blog for The SEM Post, I discuss the advantages of having an editorial calendar and give you 3 types of content to get started with.

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Do You Have What It Takes to Write Epic Content?

Is Your Content Epic?

Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic?

Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you have to miss a deadline, it’s important that every post you publish is of the highest quality possible. Better to miss a deadline than to publish content that doesn’t hit the mark.

Even the best content can use a little help. With that said, my latest post for Search Engine Journal provides tips for creating epic content, including how to use attention-getting headlines, turning a great idea into epic content, using multi-media, and thinking outside the box.

Read the full article on SearchEngineJournal.com


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Houston, We Have a Problem: Do You Know Your Blog’s Audience?

Identify Your Target Audience

When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone who wears a large? The answer is, they don’t. The same goes for your blog. Do you know who your target audience really is? If so, are you pushing out content that they want to read? Or are you taking the “one size fits all” approach to your blog?

If you’re answer to the latter is yes, then Houston, we have a problem. Zeroing in on your target audience allows you to consider priorities, pain points, needs—and how the products or services you offer can meet them. In my latest post on Search Engine Guide, I share tactics on how to find out what types of content your target audience really wants to read.

So stop thinking “one size fits all” and find out how to start producing content that resonates with the potential customers you want to reach.

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Don’t Start Blogging Without These Time-Saving Tools

Choose the Right Tools

One of the most precious commodities in today’s always-connected world is time. Everyone’s is limited, and everyone wants more of it. Alas, there are only 24 hours in a day (and you have to fit eating and sleeping in there somewhere). That makes building a successful blogging strategy for your business all the more important.

In my latest post on The SEM Post, Blogging Tools You Need to Succeed, I share why listening has to come before the writing process, having a repository for all your blog post ideas, and setting up distribution to more easily share your posts on social media. You don’t have to use every blogging tool at your disposal, but employing some will save time in the end.

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38 Blogging Strategies That’ll {Knock} the Words Right Out of Your Mouth

38 Blogging Strategies That'll {Knock} the Words Right Out of Your Mouth

Everyone is a blogger these days.

That’s not necessarily a bad thing, as long as every blogger is providing actual value to the webverse. Unfortunately, that’s not always–or even usually–the case.

Most bloggers, whether it be for business or personal reasons, start blogging without any sort of plan and wind up ending their blogging career just as spectacularlessly.

There is nothing wrong with not having a plan or strategy in place when writing in your little pink diary, but a blog isn’t a diary. It’s a way to communicate your thoughts, ideas, tips, and other musings to the public. But for why?

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