We all know the “pros” to owning a home (or anything, for that matter) vs. renting. One of the big ones is control. You can paint the walls whatever color you want, have 10 dogs and put pink flamingos in your front yard if you want (unless you’re in one of those strict home associations, but that’s another story).
The same applies to your content. Social media is a great platform for authority building, but it’s essentially rented space. It limits what you can do, having to work within the confines of the particular network. While they may not have a problem with pink flamingos, they all have their own set of rules, and even an inadvertent violation can have disastrous consequences.
What’s the workaround? Own the content channel!
Do you know what a self-owned social media platform is called? A blog.
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