The best optimization is optimization that is done for visitors. There are so many ways to help make the visitor experience remarkable, but one of the most overlooked is content usability.
One of the arguments naysayers often make against web marketing is that SEOs demand crappy and pointless content. Many SEOs still hold onto the belief that there needs to be a certain amount of content (quality or otherwise) on any given web page in order for it to be valuable to search engines. This is outdated thinking.
Don’t worry about the how much content goes on each page; instead focus on the value of the content. Keep what’s valuable and ditch the rest, but keep writing until you’ve have all the content the visitor will need.
If you’re wondering how much content you need to have on a page, you’re thinking about the wrong thing. Instead, think about what the purpose of the page is and ensure that the content fulfills that purpose. If that can be done in 10 words, then 10 words is all you need.
But it’s not just about the amount of content. It’s also how it’s presented.