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Content Marketing Blog Post Archives

3 Type of Content to Get Your Editorial Calendar Started

Why You Need an Editorial Calendar

Writing a great blog post is about more than just having a great topic. There are many different types of content in which to frame your ideas. If you always stick to the same type of content, you run the risk of boring your readers, and you DON’T want that!

By using an editorial calendar, you can not only plan your topics ahead of time, but you can plan what types of content you will use to get your message across. That way, you can make sure you are varying the format of your articles . . . and not putting your readers to sleep.

In my latest blog for The SEM Post, I discuss the advantages of having an editorial calendar and give you 3 types of content to get started with.

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Do You Have What It Takes to Write Epic Content?

Is Your Content Epic?

Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic?

Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you have to miss a deadline, it’s important that every post you publish is of the highest quality possible. Better to miss a deadline than to publish content that doesn’t hit the mark.

Even the best content can use a little help. With that said, my latest post for Search Engine Journal provides tips for creating epic content, including how to use attention-getting headlines, turning a great idea into epic content, using multi-media, and thinking outside the box.

Read the full article on SearchEngineJournal.com


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Houston, We Have a Problem: Do You Know Your Blog’s Audience?

Identify Your Target Audience

When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone who wears a large? The answer is, they don’t. The same goes for your blog. Do you know who your target audience really is? If so, are you pushing out content that they want to read? Or are you taking the “one size fits all” approach to your blog?

If you’re answer to the latter is yes, then Houston, we have a problem. Zeroing in on your target audience allows you to consider priorities, pain points, needs—and how the products or services you offer can meet them. In my latest post on Search Engine Guide, I share tactics on how to find out what types of content your target audience really wants to read.

So stop thinking “one size fits all” and find out how to start producing content that resonates with the potential customers you want to reach.

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Don’t Start Blogging Without These Time-Saving Tools

Choose the Right Tools

One of the most precious commodities in today’s always-connected world is time. Everyone’s is limited, and everyone wants more of it. Alas, there are only 24 hours in a day (and you have to fit eating and sleeping in there somewhere). That makes building a successful blogging strategy for your business all the more important.

In my latest post on The SEM Post, Blogging Tools You Need to Succeed, I share why listening has to come before the writing process, having a repository for all your blog post ideas, and setting up distribution to more easily share your posts on social media. You don’t have to use every blogging tool at your disposal, but employing some will save time in the end.Continue Reading


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38 Blogging Strategies That’ll {Knock} the Words Right Out of Your Mouth

38 Blogging Strategies That'll {Knock} the Words Right Out of Your Mouth

Everyone is a blogger these days.

That’s not necessarily a bad thing, as long as every blogger is providing actual value to the webverse. Unfortunately, that’s not always–or even usually–the case.

Most bloggers, whether it be for business or personal reasons, start blogging without any sort of plan and wind up ending their blogging career just as spectacularlessly.

There is nothing wrong with not having a plan or strategy in place when writing in your little pink diary, but a blog isn’t a diary. It’s a way to communicate your thoughts, ideas, tips, and other musings to the public. But for why?

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Go the Blogging Distance: Planning for the Long Haul

Go The Blogging Distance: Planning for the Long Haul

Blogging isn’t a one-and-done item on your web marketing checklist. It’s a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really cannot stop. Not if you want to maintain the value of all the time and energy you’ve invested thus far.

There are certain components to blogging that will hold their value over time. Great, evergreen content you’ve published will be universally valuable. However, if you don’t keep producing blog content on an active basis, even great ranked evergreen content will lose it’s value and appeal, both to search engines and readers alike.

To create a valuable blog you have to plan to be in it for the long term. There are no shortcuts to creating a great and valuable blog. On the flip side, there are tons of shortcuts to creating a lame blog. But perhaps that’s a post for another day… “Blogging Shortcuts That Will Get Your Readers Excited To Leave”. Has a nice ring to it. Read the full post at Search Engine Guide!


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Guest Blogging: 6-Months After The Fork

Guest Blogging: 6-Months After The Fork

Guest Blogging, Going Strong 6-Months After it “Died”

On January 20th, Matt Cutts posted his famous rant against guest blogging. He’d just received a spammy email from someone asking to write a post for his blog …in exchange for a link.

I guess Matt Cutt’s blog is a bad target for link building. Who knew?

Matt’s response was loud and clear: “Stick a fork in it. Guest blogging is done.” The reaction from the SEO community was immediate. As a tactic, guest blogging fell out of favor instantly.

Or did it? It’s been six months now. Is “guest blogging done” as Matt declared? Let’s take a look at the state of the tactic…

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Content Isn’t King Without Having Subjects

Writing Website ContentIs content still king? It depends. If your content marketing strategy lacks other elements of digital marketing, then no. For content to be effective it must be more than just taking up real estate on your website. Are people reading and engaging with it? Does it provide your audience with the information they’re looking for?

Find out in my latest post on Search Engine Journal, why, “content is communication, community is a conversation,” matters for the success of your content marketing.


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