If you have ever worked for a content publisher, you know that they have some very hard deadlines that must be followed. What would a newspaper be if it frequently didn’t get to press in time? Those of you who (still) read the paper would be a bit miffed not being able to read the funny pages with your morning coffee. TV is no different. Shorwrunners have 8-10 days to produce a show in order for it to be ready to air on time. Failure is not an option!
In a world where everyone is a publisher, (if you have a website, blog or twitter account, you ARE a content publisher) the only deadlines we have are our own, and we don’t mind so much if it occasionally has to be extended. And in truth, most of your audience wouldn’t have a fit if a blog post comes a day or two late from when they expect. But all that doesn’t mean that you don’t have or need a set of guidelines to, well, guide your content publishing efforts.