Although it’s not rocket science, the study of web marketing is challenging because it changes all the time. That’s why our team is committed to learning and to keeping up with (and staying ahead of) the latest trends. Here’s what we’ve been reading this week…
Every good politician comes fully equipped with a speech writer to help them craft their message. We know this, but when these political figures get up and deliver the speech, we like to believe it’s theirs, just as if they wrote it themselves. There is no shame in that!
So why shouldn’t bloggers have someone write their blog posts for them? No, I’m not talking about ghostwriters, but I am talking about audience participation in every blog post you write. Traditionally, audience participation in blog posts comes after the post is written and published, in the form of comments. But smarter bloggers get their audience participating before even the first blog post is written. It may not be active participation, but the audience is involved nonetheless.
Whether you are optimizing your website for search engines or visitors, heading tags are an important aspect of your on-page optimization strategy. The overall pull of heading tags in regards to search engines is up for debate, but very few SEOs believe they hold no value at all. While they may not be the proverbial magic bullet for instantly improving your search engine rankings, optimizing heading tags for search engines are, at the very least, another baby step toward a more perfectly optimized web page.
At Pole Position Marketing, we’re one heck of a smart team. Some of it’s just natural ability. The rest is because we read smart stuff written by other smart people in our industry. Enjoy what we thought was the best of the best this week.
If you’re not growing in your profession, you’re stagnating. That’s why we keep learning, learning, learning about inbound marketing! Here’s a wrap-up of the best stuff we’ve learned this week…
At Pole Position Marketing, we’re committed to continuous learning and growth in our industry. Here’s a round-up of what we think are some valuable gems this week on link building, content marketing, analytics, social media and more!
True word nerds geek out when they discover scintillating phraseology. They store up fresh words and ideas, turn them over and over in
their minds and look for an opportunity to lay them on some unsuspecting normal person who innocently engages them in cursory conversation.
(Let me here interject an apology to Ann Handley. I promise to ‘speak human’ for the rest of this post.)
If you’re an unsuspecting normal person who also relishes a good discussion on the emerging inbound marketing industry (an odd combination, I know), this is your lucky day! That’s because I am burning to share my favorite new words from last week’s Content Marketing World conference in Columbus, Ohio. Of course, these words aren’t new in the same way that “anacoluthon” may be new to some, but each concept caught my attention and got me thinking (aha!) about how I can use the information to make myself a better content marketer.
No matter how creative the content, the nitty gritty is still in the numbers. At the end of the day – and, more importantly, in the thick of a content marketing campaign – you need to know if your message is going the distance and resonating with your audience.
A penguin and an experienced public relations pro have a lot in common. They know how to stay cool. They recognize when something smells fishy. And they both play an important role in getting a website to rank. Wait, what?
All annoying figures of speech aside, Google’s Penguin algorithm updates are having a ripple affect among websites that use negative site-ranking tactics, such as unnatural link building, keyword stuffing, cloaking and content spinning. Industry professionals who know how to create “mutually beneficial relationships between organizations and their publics” in a digital world have a distinct advantage.
In Penguin Demands Good PR, my recent guest post for 24-7PressRelease.com, I share reasons why a skillful PR campaign that includes influencer research, relationship building, well-crafted pitches, quality content and social media support will go a long way to improving search engine rankings in a Penguin (and Panda) world.
While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times.
“Economies around the world are stalling and US jobs reports have been low for a few months running. If recession returns to the US economy, will content marketing turn out to be a nice-to-have and easy-to-cut business strategy or is it essential to help a business weather the storm?”
The answer to growing a business during financial tempests has never been to stop marketing. It’s almost a cliché to say studies show that companies should continue to market themselves despite a downturn to stay ahead of the competition. If that’s true, then which strategies are cost-efficient and productive and which are “easy to cut”?
