Really?!?! How do you know that? Did all of your “yeah, butter” competitors all share their conversion rates with you? Even if they did, how do you know what’s good and what isn’t? If by “fine,” you mean you’re making a profit, then great. But, is that all you want, just to be “fine”?
A 100% conversion rate just doesn’t exist, no matter what you do to your site: Some will say yes, some will say no and then some will say maybe. It’s that last category of site visitors that can have a major impact on future business growth.
I discovered a local gem not too far from our offices this past weekend, The Toys Time Forgot. They feature toys from the 1940s to modern toys and best of all, as one blogger wrote, they have a staggering amount of Star Trek and Star Wars toys and memorabilia.
Of course, I assume that all of you enjoy sci-fi as much as I do, but others in the office tell me not everyone shares the same zeal. So, for those of you looking for vintage lunch boxes, vintage Smurf toys, classic board games, GI Joe, He-Man figures, comic books, trading cards, any vintage toy, they’ve got those, too. If you’re looking for a specific toy, they’ll even help locate it for you.
A walk through the doors is like a walk a back in time. If you’re in the NE Ohio area, you need to go check them out. If you’re not, you need to plan a trip!Continue Reading
I recently had a conversation with someone touching on the age-old discussion of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more than just an exercise in getting rankings—business growth does matter!—I did find it odd that he wasn’t a believer in conversion optimization.
One of the hazards of being in an industry for any length of time is that you can easily become over-confident in your abilities. On the one hand, confidence is good. Keanu Reeves would be nowhere without the misplaced confidence that he can act. SEOs, too, need to be confident that the recommendations they make will work. No one wants this conversation:Continue Reading