Velocitize your web marketing

Copywriting Blog Post Archives

Copywriting Category

5 Simple Grammar Mistakes to Avoid Like a Zombie Apocalypse

grammar mistakes to avoid like a zombie apocalypseI was recently schooled on grammar—by a non-editor type at that—in a public setting, in front of other people. How could I, given what I do for a living, make such a careless mistake? What was my shameful offense you’re wondering? Apparently I said, “She could care less,” instead of “She couldn’t care less.” Oh, the horror! My response? Nobody’s perfect.

Of course, that was in everyday conversation, and I hope we all can show a little grace when people make an honest mistake. (But I’ll probably never make that mistake again!) My response should have been, “I write gooder than I speak!” Oh wait. Darn, wrong again.

So that last mistake was hopefully obvious, but it brings me to the point of this post. Even though the internet is a fast-moving place where new content is produced daily, hourly, by the minute, it doesn’t mean we should forget some common rules of grammar and spelling. If you make these grammar errors on your website, it could mean the difference between a site visitor and a converting customer. [tweet this]Continue Reading


Download The Best Damn Web Marketing Checklist

Not Every Piece of Web Content Is a Masterpiece—Nor Should It Be

There are two types of writers:

  1. Those who write and produce masterpieces
  2. Those who write to produce masterpieces

The difference between the two is that the first one is a better writer than the second.

Writing to Produce a Masterpiece

Book with Flying PagesThe writer who writes to produce masterpieces probably writes a lot less, and a lot less likely to be happy with the content they produce. There is always a flaw, always something to be edited, tweaked or fixed. Writing to produce masterpieces is paralyzing!

George Lucas is a great example. Most would agree that Star Wars was a masterpiece. But 20 years after the original move was released, George Lucas decided to do some more tweaking and changing to his original classic, producing the crapfest Special Editions, complete with more critters, creatures and unneeded comic relief.

Continue Reading


Download The Best Damn Web Marketing Checklist

The 5 Ws of Compelling Content

5WsWhat if I told you that you could develop a solid blog writing or web content development schedule just by following five simple steps? Impossible, you say. Or, yeah, right! I promise, it’s true—my college journalism professor told me so.

Even though newspapers in their traditional paper-and-ink format are a dying breed, there’s still a need for information. Perhaps even more so now that local sources of information are becoming scarce. The internet has become most people’s information source of choice, but it won’t help your business if you don’t tell them about it and get them to your website.

How do you do that? With compelling content that ranks well in search, content that prompts sharing on social media and content that promotes conversion on your website. Though this may seem like a tall order, it doesn’t have to be. Ask yourself these five questions to get your content on track.

Continue Reading


Download The Best Damn Web Marketing Checklist

Final Lap: Good Reads for the Week Ending July 19

A Weekly Review of Web Marketing Articles

Unless you’ve been out in the Gamma Quandrant for the past week, you’re probably aware that the royal baby is due at any moment. Poor Kate Middleton, I doubt anyone has ever had so many pictures taken of their belly.

Anytime I’ve turned on the TV or logged onto Mybook or Twitspace, it’s all I see. One news report explained how to use social media to be the first one to know when the royal baby is born. I’m really OK with the rest of the world finding out before me.  It’s not like it’s Princess Ardala having a baby. I’m with Captain Picard on this matter.Continue Reading


Download The Best Damn Web Marketing Checklist

Yeah, But… My Sister Writes the Content

Yeah, But... It's time to bring your business up to speed

Unfortunately, website content is often an afterthought. Or, a business website is started with every intention of “improving” the content sometime down the road. Or, you may have graciously accepted the offer of a family member or friend to write some copy, and hey, it’s not half bad.

Which brings us to another group of  ”yeah, butters,” those whose “sister writes the content.” (You can replace “sister” with “wife,” “cousin” or friend—you get the idea.) What the potential client is really saying is that their site content is “good enough.” But is it compelling enough to keep a potential customer on the page? Are your product or services pages informative enough to garner a sale?

What about your blog. Are you producing fresh content consistently that doesn’t just rehash your product offerings? If you answered yes to all of these questions, bravo! Your sister is on to something. If you didn’t, well, you may want to consider what makes for good content–and what doesn’t.
Continue Reading


Download The Best Damn Web Marketing Checklist

Every Good Content Strategy Starts With Having an Actual Strategy

As an SEO, I talk a lot about developing great websites that earn top rankings, as opposed toImportance of strategy in content marketing manipulating search engine algorithms for temporary gains. There is a lot that goes into a good SEO campaign, one of the most important being your website’s content.

Yet, it seems that many sites are at a disadvantage when it comes to content development. Informational sites do wonders at pumping out pages and pages of articles, blog posts, tips, how-to’s, videos and tutorials. But, this is a drawback for e-commerce sites. Oh wait… I guess e-commerce sites can do that, too! Hmmmm…
Continue Reading


Download The Best Damn Web Marketing Checklist

Search Ranking Crash Course, a One-day Web Marketing Seminar

Website rankings dead last? Not getting the website results your business needs? It’s time to get back in the race! Sign up for Pole Position Marketing’s Search Ranking Crash Course, a one-day Web marketing seminar built for speed, intensity and souped-up search engine rankings.

The event, which will include four separate sessions that can be purchased individually or as a full-day package (discount!), will be held:

Friday, April 27
8:30 a.m. to 3 p.m.
Gateway Event & Conference Center
North Canton, Ohio

Continue Reading


Download The Best Damn Web Marketing Checklist

How to Use Customer Personalities to Write Effective SEO Content

Writing Better for the WebIn my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas:

Persona = motivation (what the visitor needs, why they are on your site)
Personality = temperament (how they navigate, what they need to see or read to find what they want)

Using both personalities and personas is important when writing great content that is both user- and search-engine friendly.Continue Reading


Download The Best Damn Web Marketing Checklist

How to Use Personas to Write Effective SEO Content

SEO copywriting tipsWriting content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. There is a lot that has to be considered when trying to engage your audience because you’re not writing for an audience of one, but of many. And all of them have a personality and motivations of their very own!

When creating engaging content, there are two concepts that you must first understand: why visitors are on your site and what they want to find. These two concepts can be translated into two words: personas and personalities.

Persona = motivation (what the visitor needs, why they are on your site)
Personality = temperament (how they navigate, what they need to see or read to find what they want)Continue Reading


Download The Best Damn Web Marketing Checklist

Want Conversions? Give a Little to Get a Little

Content marketing helps make salesSometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can’t seem to get a secure hold on them.

There are countless test you can do with your website to help increase your conversion rates. A/B and multivariate tests can help you increase your conversion rate a couple of points, which can often translate into thousands of dollars of increased profits. But in all that conversion testing, trial and error, banging your head against the wall and twisting customer’s arms until they cry “UNCLE!,” there is often one overlooked piece of information that can help you dramatically improve your conversions.

That piece of information is: information. Content, to be exact!

Continue Reading


Download The Best Damn Web Marketing Checklist