Archive for the ‘Copywriting’ Category

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This is part 11 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.

Phase IV: Organizing Keywords for Success

Making SEO Successful

Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, organizing your keyword properly can truly help you create a vastly more successful optimization and marketing campaign.

Let’s use the analogy of building an engine to help us understand the value in this final step in the process.

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• 12 Tips for “Psychological Selling”
• Getting Your Audience to Listen – Turning the Mundane Into Extraordinary
• Blog Tips: 8 Ways to Get People to Read your Content!
• 3 Things You Must Do Before You Submit To Article Directories
• Articles: The Importance of Keywords

• Tips for Writing Articles and Managing Your Writing Workload
• 15 Simple Tips for Writing Effective Ad Copy
• Copywriting for the Busy
• Stories That Stick
• How to Hit a Copywriting Home Run With Perceptual Contrast
• 10 ways to get regular content for your website or blog

This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This checklist explores the development of your site’s web content including readability issues, message and overall effectiveness.

Why this is important: Content is an essential part of the persuasion process. Pretty, image-based sites may be appealing to the eye, but it’s the content that appeals to the emotional and logical centers of the brain. The inclusion of content as well as the effectiveness of the writing are all crucially important to the sales process.

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• Seven Copywriting Tips for a Well-Staffed Business Website
• Deadline Busters: 15 Tips for Generating Ideas When You’re Drawing a Blank
• Write content with style
• How to Craft a Blog Post – 10 Crucial Points to Pause
• Smart Content Writing – 5 Reasons why you Should

• The Secrets of Storytelling: Why We Love a Good Yarn
• The Zig-Zag Method for Catching Attention and Building Credibility
• 3 Tips to Optimize Your Blog Post Title

One of the easiest ways to set yourself apart from your competitors is by creating a distinct voice through your written content. Whether you realize it or not, every website has a voice. For most businesses, the tone of their online voice is that of whoever wrote their content. Whether written by the site owner, an in-house writer, an SEO, a sub-contracted copywriter, or any such combination, each has contributed to creating the voice of the website.

Unfortunately, this type of collaboration also makes most content virtually indistinguishable from one website to another. Instead of creating a unique voice that is distinct throughout the site, what is created is a voice too diluted to be heard.

That’s not to say that the copy is bad. On the contrary, the copy can be quite effective at educating and engaging the visitor and driving them to the conversion point. Voiceless copy isn’t necessarily bland copy.

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• 3 Tips for Quality Links in Your SEO Copywriting
• How to Say Nothing in 500 Words (A Lesson on Writing)
• Improve Your Writing Skills the Easy Way
• The Value of Original Articles
• 10 Tips To Super-Selling Copywriting

Last week I posted a series of articles about Destination Search Engine Marketing. Over the four-part series we asked the questions, do you deserve top search rankings? and what would sudden exposure get you? We then talked about what it means to have a business that stands out in a sea of thousands, and explained further how Destination SEM isn’t just marketing as usual. One of the common themes, and one of the basics of Destination SEM is that you’re not just trying to drive traffic to your website, you’re’re trying to build a site that draw traffic and compels visitors to purchase (or subscribe, etc.) You want to create a site that not only makes visitors want to return to frequently but for your site to become the go-to site for your industry.

Today I wanted to take a break from that series to discuss, over the next two weeks, the seven building blocks of a Destination Website.

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• Five Ways That Strategic Bullet Points Make You a Stronger Blogger
• Writing a good blog post
• Learn Web 2.0 Copywriting Strategies in an Evening of Enjoyable Reading
• Copywriting Tips and Tricks