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Last week I posted a series of articles about Destination Search Engine Marketing. Over the four-part series we asked the questions, do you deserve top search rankings? and what would sudden exposure get you? We then talked about what it means to have a business that stands out in a sea of thousands, and explained further how Destination SEM isn’t just marketing as usual. One of the common themes, and one of the basics of Destination SEM is that you’re not just trying to drive traffic to your website, you’re’re trying to build a site that draw traffic and compels visitors to purchase (or subscribe, etc.) You want to create a site that not only makes visitors want to return to frequently but for your site to become the go-to site for your industry.
Today I wanted to take a break from that series to discuss, over the next two weeks, the seven building blocks of a Destination Website.
It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is?
If you write for whom you think your audience is, you might be missing out on a completely different crowd.
Although I only post to this blog once a week on writing-related topics, I was baffled on what I was going to write about today.
I figured that I couldn’t be the only person who has had problems coming up with a topic to write about, so this post is dedicated to helping others find inspiration.
For many, writing isn’t as easy as sitting down and putting words on paper. It requires a lot of forethought, organization, and patience. While you may not consider yourself a writer per se, anyone can write. As my dad always says, “If you can speak, you can write.”
Before you put your ideas on paper, brainstorming allows you to get any ideas out of your head. There is no one way and there is no right way to brainstorm. That’s the beauty of it. Whichever way that allows the ideas to leave your head in as quick a manner is best.
(Don't wait for the movie!)
E-Marketing Performance: Effective Strategies for Building, Optimizing & Marketing Your Website Online
