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Final Lap Blog Post Archives

Final Lap: Winning Web Marketing Reads–March 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Continue Reading

Final Lap: Winning Web Marketing Reads–Feb. 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading

Final Lap: Winning Web Marketing Reads–Dec. 2013

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap each month. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading

Final Lap: Winning Web Marketing Reads–Nov. 15

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading

Final Lap: Winning Web Marketing Reads for the Week Ending Nov. 1

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap each Friday. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article of the week to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading

Final Lap: Good Web Marketing Reads for the Week Ending Oct. 25

A Weekly Review of Web Marketing Articles
This week I come to you with geeky goodness for Halloween. Need a geeky and cheap Halloween costume for you or your kids? Uproxx has you covered with their list of 25 Geeky Homemade Halloween Costumes. If you’d like to plan a geek Halloween party, Geek Girl Chicago has 10 geeky Halloween theme ideas for you. Finally, if you haven’t carved your pumpkin yet, I think you need to consider creating a Cylon pumpkin.Continue Reading

Final Lap: Good Web Marketing Reads for the Week Ending Oct. 18

A Weekly Review of Web Marketing ArticlesI came across the coolest infographic of all time while surfing the web this week. It has nothing to do with the world of web marketing, but everything to do with the world of sci-fi. Titled “All Sci-Fi Spaceships Known to Man,” it features almost every sci-fi spaceship. It is missing some early sci-fi crafts, due to images of them not being readily available, but it’s pretty awesome nonetheless.

The mother ship of all spacecrafts has to be the Serenity from Firefly. It’s a smuggler’s ship with all kinds of places to hide (great for alter-egos like myself), and it even looks like a firefly. Deb’s favorite is the Battlestar Galactica. Why you ask? If you’ve never seen a huge ship jump into a planet’s atmosphere, you’re in for a treat. Which sci-fi spaceship is your favorite?Continue Reading

Final Lap: Good Web Marketing Reads for the Week Ending Oct. 2

A Weekly Review of Web Marketing Articles

I’ve been a bit busy this week working on my stand-up comedy routine in the office. It seems the ratio of employees to headphones has reached a full 1:1. Not sure I understand why. I’m funny, right?

Anyhoo… my personal life somehow got in the way of the professional this week, and we all know that that means. It means I have to phone in this week’s final lap. Go ahead and insert your own thoughts below, accordingly.

[Snarky comment], [Star Trek], [Star Wars], [Firefly], [Battlestar Galactica], [clever pun]

That’s it for me. I’ve got some new stand-up to write. Speaking of, did you hear the one about the government that balances its budget and lives within its means? No? Yeah, me neither. Continue Reading

Final Lap: Good Reads for the Week Ending Sept. 27

A Weekly Review of Web Marketing Articles

Instead of talking about Star Trek, Star Wars or making some other sci-fi reference this week, I’ve got a few articles of my own to share. Well, they’re not really “my” articles, they’re Stoney’s, but who’s splitting hairs.  If you missed it, take a minute to read his Search Engine Land post, Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time! We just got notification that it was Search Engine Land’s top story in August.

Earlier today, Stoney appeared on GinzaMetric’s FOUND Friday hangout talking about his latest article on Search Engine Land, 4 Ways To Avoid An SEO Disaster Of Monumental Proportions. Take a few minutes to watch the recording of his FOUND Friday chat with Laura Worthington and Erin O’Brien. We’re thinking he needs some art on the walls of his new office for videos like this. What do you think? Maybe a mural of the Twelve Colonies of Kobol?Continue Reading

Final Lap: Good Reads for the Week Ending Sept. 20

A Weekly Review of Web Marketing Articles

You may have noticed we’re posting this a day earlier than usual. I understand that there are some coding updates that need to take place in the far corners of our website. The pit crew needs to get to work on these and sent me an emergency message (via a droid) that this post needed to be expedited. I’m just glad I wasn’t recruited to perform the updates. This is how I feel about getting my hands dirty in coding.

R2D2 gif

Photo credit: Star Wars Daily

That’s why I stick to my free advice and “Maxisms.”

Here’s what the pit crew has been reading this week:Continue Reading