At least that’s how some people view the work SEOs perform.
Much of the web marketing community would disagree with my opening statement, as do I, but it persists due to a lot of so-called “SEO” providers out there looking for a quick buck at the expense of their unsuspecting clients. Although that statement does seem to be what Google often thinks of our industry as a whole as well.
Google talks a lot about focusing your site on your visitors and not doing things to the site specifically for search engine rankings. Then they ask require us to do things to our website that neither benefits our visitors, nor benefits the website.Continue Reading