A recent discussion on Sphinn got me thinking about the value of keyword rankings in the overall scheme of measuring SEO performance. Do rankings matter? If so, should ranking reports be a part of the success metrics SEO’s provide their clients?
There are a lot of ways to measure the success of an SEO campaign and rankings can be a relevant factor, but that should not be the only factor. Heck, I’m not even sure it’s one of the top 5 most important measures of success! But instead of just yelling, “ranking reports suuuuuuuuuuuuuuuuuuuck” at the top of my lungs, let’s look at how we can accurately measure the value of any particular keyword ranking. I think you’ll find a lot more here than meets the eye.