It seems that the SEO landscape is really prone to get inundated with “secrets.” The idea behind it is that there is some deeply hidden SEO secret experts use for themselves to earn millions without telling anybody else. Indeed, some of the so-called black hat SEO (for most people, simply called SPAM) truly works like that.
On the other hand, many legit SEO experts believe in the “SEO secret” approach: They try to hide their best techniques to sustain a competitive advantage. You will find a lot of agency-owning types who rarely or never publish techniques or case studies, and they brag instead about the “Fortune 500″ clients they have had. They drop some names everybody knows, and then people are convinced they are some high-profile experts. After all, they worked with huge brands, gigantic companies and corporations everybody knows.… Continue Reading
Having built literally thousands of links over the course of the last five years I’ve seen and built just about all link types under the sun. Time and time again I come back to unlinked brand mentions as my most successful way of obtaining Penguin-proof links. Sure it’s not really a “secret” since many link builders tout this as a great resource, but I feel it’s far undervalued and shouldn’t be glossed over. I highly recommend to our clients that they spend the time to invest in uncovering brand mentions without links.
At minimum set up an alert for any new indexed pages that mention your brand. I’ve used Google Alerts in the past, although not always 100% reliable. Talkwalker is an alternative free option you can use that other experts also suggest. Your brand mentions will be served up to you via e-mail. Click on the link and see if your brand mention is actually linked to your site. It’s not? Ask for it!… Continue Reading