Archive for the ‘Link Building’ Category

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Because of persistent manipulation of on-page “optimization” search engines had to look to other ways of measuring site quality. Enter link algorithms. But links can be manipulated too so it became not just a battle of numbers but a battle of quality. Quality is much more difficult to achieve and requires a lot more work. Some of the best link building strategies you can employ are those involved in building quality content and improving your site for your visitors. These things alone can do wonders in getting people to link to you.

Below are some questions and statements presented to me regarding links. I have provided my thoughts and input that will hopefully give you additional input or confirmation of what you already believed to be correct.

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• Did You Graduate From Link Building High School Yet?
• Hosting a Contest for Link Building and Buzz
• Link Building – 2 More Do-Follow Social Sites
• The Ultimate Guide to DoFollow Link Building

• Teaching Advanced Link Building and Why Pagerank Will Never Die
• The Huey Lewis Method of Link Building
• Linkbait 2.0: The Soul of Linkbait (Part 3)
• Link Building with a Twist

• Linkbait, Passion, Fluff and Mixing it Up: Reflections on Content Development
• What is Linkbait
• Link Building vs Content Promotion for Links
• Keeping a Link Diary
• Link Building is…

I pride myself on being pretty blind to online ads. Only once in the last year can I remember actually clicking on an ad of any sort, including PPC ads in search results.

Offline, ads are something to be admired. I enjoy looking at billboard ads, and have been found to take more interest in the marketing materials handed out at NBA games than the games themselves (sorry, just not a big sports fan!) As for commercials, I’m blessed with TiVo so the last time I watched a commercial was… well, actually, a few days ago when I was sick and for the first time in years I actually watched live TV.

I was pretty appalled by what I saw. I don’t know if all commercials were just that bad or if AMC gets the special selection of commercials rejected from the “real” networks.

But let’s get back to online ads. I’m blind to them, mostly, but recently came across some ads that are just absolutely spectacular. So far I’ve only seen these ads on a few sites, but they do a phenomenal job of using up otherwise empty background space.

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• Discover the Linking Secrets of Your Top Competitors
• Things That Are, And Things That Are Not, Linkbait
• Link Building for Big Brands
• Tips For Outsourcing Link Building
• The Power of Search Queries for Link Building: The Basics and Beyond Part 2

• Getting Links From Known, Quality Linkers
• Link Building via Word-of-Mouth
• Link Building Success

You know the saying about links, that it’s about quality, not quantity? I believe that. But sometimes, quality be damned, you just need to go out and get a bunch of new links!

A quick client history

I’m not a fan of garbage SEO which includes link building and everything else, but a few months back we were needing a little extra push for a client site. The site had sunk from #3 to #6 for two of its core terms and had been there for over a year. With the busy season approaching the client asked us to do everything we can to push them back up to the top three.

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As the debate over paid links continues to wage a lot of innocent business owners get caught in the crossfire. They often hear bits and pieces of information and then have to make decisions based on that information. Rarely is the average business owner as fully informed as the average SEO. Heck, even the average SEO is in the dark much of the time trying to parse statements and warnings made by the search engine representatives.

One of the areas of confusion that many have regarding paid links is knowing when a paid link is really a paid link, and when is a paid link penalized. I think a fair argument can be that a payment doesn’t necessarily always have to be monetary. Any quid pro quo on a link can legitimately be considered a “paid” link.

But not to worry, Google and the other engines don’t work that way. In fact, in their attempt to eliminate all forms of paid links from affecting their natural algorithmic search results Google has left one giant loophole in the paid link witch hunt: paid directory links.

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• Thematic Link Building – Link Building Strategies & Tactics
• Organizing Your Link Lists for Effective Link Building
• A Great Link Building Tool