Archive for the ‘Link Building’ Category

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During my webinar last month I received a lot of questions both before and during my presentation on website architecture. I’m trying to answer a handful of questions each week until I get through the whole bunch of them. If you have any questions of your own I’d be happy to answer them. You can either post a comment for me to respond to or email me and I’ll add them to the list here.

Today I have answered questions regarding books for beginners, SEO techniques and how they have changed, pro’s and cons of CSS, different types of architecture and favicons.

On with the answers…

There is no better way to create an infinite amount of duplicate content on your site than to force session IDs onto each visitor. Typically, session IDs are used for tracking a single visitor’s navigation path through the site, including the adding or removing products from the shopping cart. They are great for tracking purposes, but really, really bad for search engines and inbound linking.

Ok, first of all, that’s a bad URL shown above, but aside from that, tacked on at the end there is the session ID. Both URLs pull the same page pulled open via a different browsing session. The bad stuff happens if the session IDs also get attached when the search engines come for a visit.

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I’m just now getting around to checking my stats after posting Link Building Secrets Revealed on our site early last month. I thought I’d share a few stats:

The main page linked above was viewed just over 7,500 times. That’s not bad traffic. But who’s secret was most popular?

Here’s the breakdown on page views for each contributor’s page:

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What happens when you ask some of the world’s foremost link building experts to dish out one of their most guarded secrets to the world in a single collaborative effort? They respond!

I found 11 of the world’s top link building experts and got them to give away a single never-before-revealed link building tip, trick or strategy. The result The result is 24-pages of linky goodness! Click the link below to find out more.

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Wiep Knol put together a fantastic document on internal and external linking values. Developed in the same format as Rand’s Search Engine Ranking Factors, Wiep’s Link Values Factors puts together some of the greatest minds in link building, presents them with a series of factors and asks them to rate each according to how much weight it carries.

As is usually the case, not everyone agrees, which is what makes this document fun. It’s very eye opening in that some of the top minds disagree so completely on what is or isn’t a valuable link. It only goes to show that there is still much to be proven in the science of link building. But you have to admire anybody who can definitely answer any of these questions at all. A lot of time and testing has to go into knowing many of these answers, and you know that even if in disagreement, these guys are well educated in the realm of links.

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Ok, I realize that most if not all SEO’s know about the below mentioned tool but I wanted to let everyone know about it. This is a neat tool to prove that Google and Yahoo have completely different ranking tools. This was first brought to my attention by Debra Mastaler during a phone conference and I found it very interesting and useful in many ways.

If you go to Google vs Yahoo it pops up with a preset keyword search. Enter in any keyword(s) that you want to compare, click compare them. It’s as easy as that. You can see the top sites that pop up for your keyword(s) by putting your mouse over the dots. The graph shows you how different Google and Yahoo are for your entered keyword(s).

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Last February, when Stoney told me of his diabolical plan to become a household name in the SEO community, I scoffed. Here was a guy who has been in SEO for almost ten years and remained a relative unknown. Sure, he made a few friends here and there and has been slowly building his reputation, but who would of thought 12 months ago that Stoney would be able to snag an interview with one of the biggest names in the SEO. And that’s not Stoney interviewing the big name, mind you… that’s the big name interviewing Stoney.

Here we are, nearly twelve months later and I can hardly believe that yes, ladies and gentlemen, Stoney has become a “name”. Ok, so maybe he’s not Rand Fishkin. Or Jennifer Laycock. Or Jill Whalen. Or Aaron Wall. Or Andy Beal. Or Brian Clark. Or… OK, you get the point. Stoney has not become that much of a household name, but still I bet many of you hadn’t heard of him 12 months ago!

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The purpose of a search engine optimization marketing company is to carefully craft webpages and links in order to “optimize” the chance that their client’s pages will appear in the first few pages of search engine results; preferably on the first page. The truth is readers rarely look past the top 10-20 URLS found. SEO companies also look over their client’s webpages and give them a list of ideas to make their site more user-friendly and content relevant. SEO methods will not reach their full potential if your website is less then par and cryptic. SEO can get them there but your website has to make them stay and buy.

Google is one of the top search engines that Pole Position Marketing and other SEO’s will go after using their PageRank thesis, patented by Sergey Brin and Larry Page in 1998, that states that a webpage is important if it is pointed to by other important pages. Put simply a SEO’s link building strategy focuses on finding other relevant page ranking sites and asking them for a link on their site. With the right site this is like handing in a job application with a reference from the President or Donald Trump. Without having other important webpages linking to your various webpages your website is sitting in the cafeteria by itself and Google is the popular kid who won’t make eye contact.

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According to McGaffin and Binnie, “If a site or a writer that you respect gives a link to further resources, then because of that respect you’re likely to follow it.”

Search engine marketing relies on several optimization strategies, including link building and link baiting. Put simply, link building is the process of going to other sites and creating inbound links back to your website; link baiting, on the other hand, is the art of getting other people to link to your site. Both will help get your website higher up on the search engines because the more links you have pointing back to your site, the more link popularity you have.

And you know how important it is to be popular.

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In my last post, I linked to several helpful books and articles for anyone getting started or anyone interested in SEO Copywriting. I also included a few links to some blogs that I read regularly. Since last week’s post, those nine blogs have doubled (thank you to those who gave more suggestions).

Like many of you, I use a social bookmarking site to keep my blogs nice and neat and clean for me. I go to one site and am able to read all 18 blogs without having to go the actual blog site unless necessary. Pretty convenient, right?

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