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We’re dying to see Daryl take down more walkers—and perhaps his long-lost brother Merle—on this Sunday’s mid-season opener of The Walking Dead. Oh how we’ve missed you and the gang, Rick! Even if you are a little off your rocker. But who wouldn’t be in a zombie apocalypse? Since we’ve waited this long for the showdown between Rick and the Governor, we decided to do some reading on SEO, link building and web analytics, and share what we’ve found with you. Oh, and if you have no idea who Daryl, Rick or what a “walker” is, or even if you do, check out this cable company ad spot.
Lots of talk about the Super Bowl on the web this week, and whether you have a favorite team or you just watch it for the commercials, you might need a breather. Check out what we’ve been reading this week in the world of SEO, analytics and link building. Go team!
Lots of things happened in the world of social media this week: Facebook unveiled Graph Search, the Twitterverse exploded with the discovery of Manti Te’o fake girlfriend and good old MySpace got a facelift, courtesy of Justin Timberlake. Based on that, you might think social media is the center of the inbound marketing universe. Of course, it IS important, but there’s so much other interesting stuff out there. Here’s what we were reading this past week…
Last week, our mojo-gushing link builder wrote ‘Always Be Reading’: the Link Builder’s Mantra. Funny thing is, we all have this mantra at the office. So, what have we been doing this week (and every week)? Reading, of course. (Oh, and we did some work, too.) Here’s what we gave five stars this week…
Salesman live by the mantra ABC (Always Be Closing), thanks in part to the movie, Glengarry Glen Ross.
I recently read a post, Evolving Sales from ‘Always Be Closing’ to ‘Always Be Helping,’ written by Aaron Aders. In the post Aaron proposes salesman and marketers should take the approach of being helpful in order to gain new clients, and to instill trust in existing ones. I wholeheartedly agree with his premise.
In fact, I felt the need to create a mantra for Link Builders (or whatever we’re calling it these days), because everyone needs their own mystical formula that inspires them to new levels of achievement. Right, Elves?
Although it’s not rocket science, the study of web marketing is challenging because it changes all the time. That’s why our team is committed to learning and to keeping up with (and staying ahead of) the latest trends. Here’s what we’ve been reading this week…
According to Oscar (Fingal O’Flahertie Wills) Wilde, an Irish writer, poet and playwright, “You can never be overdressed or overeducated.” Although we’re not sure about the overdressed part, we agree you can never know enough, especially in web marketing. Here’s what we’ve been learning this week…
At Pole Position Marketing, we’re one heck of a smart team. Some of it’s just natural ability. The rest is because we read smart stuff written by other smart people in our industry. Enjoy what we thought was the best of the best this week.
At Pole Position Marketing, we’re committed to continuous learning and growth in our industry. Here’s a round-up of what we think are some valuable gems this week on link building, content marketing, analytics, social media and more!
The Internet is a great place to find information, and it totally rocks as a way to connect with niche writers and interest groups. Of course, the field is vast, and if you’re working hard to get others to link to your exceptional website content (it is exceptional, right?), you’ve got a lot of ground to cover.
Hopefully, you’re a link-building organizational wiz. But if you’re not organized by nature, or are just getting started with your link-building efforts, you may soon find yourself in the abyss of overload, which (I probably don’t need to tell you) can lead to expensive trips to the therapist’s office. I’d like to offer you some ideas that can help with information organization, just in time to avert therapy.
"Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
