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Have You Gone Local? Maybe It’s Time.

Local Search

The single most-performed browser activity on mobile devices is search. That means people are using their phones for finding things more than they surf the web, skim Facebook peruse their favorite websites, make calls or even text!

Unlike desktop search, when searching from a mobile device, search engines have a general idea of the physical location you are searching from. Using this knowledge, searches that are typically location relevant (such as plumbers, lawyers or doctors, just to name a few) produce a local set of search results, different from, but within, the natural set.

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Final Lap: Winning Web Marketing Reads–May 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Final Lap: Good Reads for the Week Ending Sept. 27

A Weekly Review of Web Marketing Articles

Instead of talking about Star Trek, Star Wars or making some other sci-fi reference this week, I’ve got a few articles of my own to share. Well, they’re not really “my” articles, they’re Stoney’s, but who’s splitting hairs.  If you missed it, take a minute to read his Search Engine Land post, Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time! We just got notification that it was Search Engine Land’s top story in August.

Earlier today, Stoney appeared on GinzaMetric’s FOUND Friday hangout talking about his latest article on Search Engine Land, 4 Ways To Avoid An SEO Disaster Of Monumental Proportions. Take a few minutes to watch the recording of his FOUND Friday chat with Laura Worthington and Erin O’Brien. We’re thinking he needs some art on the walls of his new office for videos like this. What do you think? Maybe a mural of the Twelve Colonies of Kobol?Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Final Lap: Good Reads for the Week Ending August 9


A Weekly Review of Web Marketing Articles

Over the summer we did some remodeling around the PPM offices. We’ve got a new office on the second floor and our conference room is now ready for the small-group online marketing workshops we’ll begin hosting next month. They haven’t asked ME to lead a workshop yet. I don’t understand why.

Kevin had been hoping during the remodel we would get new luxurious leather office chairs. I was hoping for the Emperor 1510 LX. It’s only $21,500. I can’t imagine why Stoney wouldn’t approve that!
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Who’s Kicking Your Tail?

When was the last time you ran a search for your own, or your company name on Google? If you’re interested in how you rank amongst your peers, you might find it interesting to check it out. Do you monitor your reputation?

Searching a name as uncommon as Stoney deGeyter, you may not be surprised to find him in all of the top ten results, but each and every one of the top one hundred results are either articles Stoney has written himself or are about him. I stopped checking after page 10.

Search On

When searching for Pole Position Marketing (no quotes), the top 21 are all directly related to the company, with the results still very heavily relevant but starting to get more scattered after that.Continue Reading


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What’s Wrong With This Picture?

Friday I posted a snapshot of a billboard advertising an auto mall here in Reno (Fallon, actually). I wanted to solicit some comments to see if anybody else saw the same problem with this billboard as I did.

Fallon Auto Mall Billboard

Pretty much every comment noted that the guy with the cigarette was a problem, but only Chris of Westward Strategy explained why.

…they associated the sleazy car dealer with Fallon Auto Mall and not Kietzke or “Big City Motors” as their TV ads say. If I wasn’t a local and hadn’t seen their TV spots I would think that all the guys at Fallon Auto Mall look like him.

He’s dead right.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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