When was the last time you ran a search for your own, or your company name on Google? If you’re interested in how you rank amongst your peers, you might find it interesting to check it out. Do you monitor your reputation?
Searching a name as uncommon as Stoney deGeyter, you may not be surprised to find him in all of the top ten results, but each and every one of the top one hundred results are either articles Stoney has written himself or are about him. I stopped checking after page 10.
When searching for Pole Position Marketing (no quotes), the top 21 are all directly related to the company, with the results still very heavily relevant but starting to get more scattered after that.