Archive for the ‘Marketing Book Reviews’ Category

Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing
Author: Arnie Kuenn
Paperback: 266 pages
Cost: $17.95
Published: July, 2011

My company uses the tag line “Velocitize Your Web Marketing”. So you know that when I saw the title of Arnie Kuenn’s book, Accelerate!, I had to read it. Well, that and (full disclosure) he asked me to write a chapter introduction. (He also mentions me on page 147, but that’s neither here nor there.)

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Business

• Winning, Jack Welch
• Hard Goals: The Secret to Getting from Where You Are to Where You Want to Be, Mark Murphy
• Anointed for Business: How to Use Your Influence in the Marketplace to Change the World, Ed Silvoso
• The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know, James Kouzes & Barry Posner
• Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn

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Business

• In Charge: Finding the Leader Within You, Myles Munroe
• Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market, Mark Thompson and Brian Tracy
• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Dan Roam

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Business

• The 7 Habits of Highly Effective People, Stephen R. Covey
• Overcoming Crisis, Myles Munroe
• Flip the Funnel: How to Use Existing Customers to Gain New Ones, Joseph Jaffe

Entertainment

• Fever Dream, Douglas Preston and Lincoln Child

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Business

• Branded Male: Marketing to Men, Mark Tungate
• Power: Why Some People Have It and Others Don’t, Jeffrey Pfeffer
• The Soccer Mom Myth, Michele Miller & Holly Buchanan
• Buy-In: Saving Your Good Idea from Getting Shot Down, John P. Kotter and Lorne A. Whitehead
• Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue, Duane Forrester
• The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know, James Kouzes and Barry Posner

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Business

• Surrounded by Geniuses: Unlocking the Brilliance in Yourself, Your Colleagues and Your Organization, Alan S. Gregerman
• Everyone Communicates, Few Connect: What the Most Effective People Do Differently, John C. Maxwell

Entertainment

• When Heaven Weeps, Ted Dekker
• Theodore Boone: Kid Lawyer, John Grisham
• Impact, Douglas Preston

Personal

• In a Pit with a Lion on a Snowy Day: How to Survive and Thrive When Opportunity Roars, Mark Batterson
• The Journey of Desire: Searching for the Life We’ve Only Dreamed of, John Eldredge

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Business

• Pull: Marketing Secrets The Fortune 100 Use, Keith Chambers
• Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content, James Mathewson, Frank Donatone, Cynthia Fishel
• Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Vanessa Fox

Entertainment

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Business

• The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t, Robert I. Sutton
• Hundred Percenters: Challenge Your Employees to Give It Their All, and They’ll Give You Even More, Mark Murphy
• Scientific Advertising, Claude C. Hopkins
• State of Search Engine Marketing Report 2010, EConsultancy & SEMPO
• Google SEO Report Card

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Business

• Confessions of an Advertising Man, David Ogilvy
• Getting to Plan B: Breaking Through to a Better Business Model, John W. Mullins
• Outliers: The Story of Success, Malcolm Gladwell
• Trade-Off: Why Some Things Catch On, and Others Don’t, Kevin Maney
• My Life in Advertising, Claude C. Hopkins
• Choosing a PPC Management Pricing Model, Search Marketing Now
• Crush It!: Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk

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Always Be Testing: The Complete Guide to Google Website Optimizer
Author: Bryan Eisenberg & John Quarto-vonTivadar
Paperback: 336 pages
Cost: $18.89
Published: August, 2008

I’ve had a copy of Always Be Testing: The Complete Guide to Google Website Optimizer, on my shelf for over a year now and had just recently gotten around to reading it. I picked it up once, read 10 pages, put it down, and “more important” books came along.

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