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Too Bad We Didn’t Write ‘Optimize’ First

Jen Carroll's review of Lee Odden's book, OptimizeKudos to Lee Odden of TopRank Online Marketing for beating us to the punch.

If Stoney deGeyter and I had collaborated on a book for the inbound marketing industry, it probably would have turned out something like Optimize, Odden’s recent release that covers search engine optimization (SEO), social media and content marketing tactics and why a blend of all three is a must for successful online marketing.

Last fall, in fact, Stoney and I – with our combined 25 years of experience – led a Web marketing workshop entitled, How to Integrate Search, Social Media and Content. We discussed the natural synergy between the three, as well as goal-setting, best practices and practical how-to’s. Without even knowing it, we took a page (well, actually, a few pages) from the to-be-published Optimize.

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Stoney’s Q1 2012 Reading List

Business

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Say “Yes, And” Book Review.

Say "Yes, And!"Say “Yes, And!”: 2 Little Words That Will Transform Your Career, Organization, and Life!
Author: Avish Parashar
Paperback: 100 pages
Cost: $9.32
Published: January, 2012

If we all said “Yes, and…” the world would be a far better place. Not only that, but each of us would have a far richer life than we do now.

Avish Parashar gives us a very simple, yet extremely powerful way to enrich every area of our lives. See, the problem is, we’ve gotten lazy. Most of us are cynical about ever being successful, whether it’s in our work, life, marriages, or whatever it is we want to get out of life. That cynicism has gotten us in the habit of saying “Yes, but…”

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Say "Yes, And" Book Review.

Say "Yes, And!"Say “Yes, And!”: 2 Little Words That Will Transform Your Career, Organization, and Life!
Author: Avish Parashar
Paperback: 100 pages
Cost: $9.32
Published: January, 2012

If we all said “Yes, and…” the world would be a far better place. Not only that, but each of us would have a far richer life than we do now.

Avish Parashar gives us a very simple, yet extremely powerful way to enrich every area of our lives. See, the problem is, we’ve gotten lazy. Most of us are cynical about ever being successful, whether it’s in our work, life, marriages, or whatever it is we want to get out of life. That cynicism has gotten us in the habit of saying “Yes, but…”

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Brand Like a Rock Star

Brand Like a Rock StarBrand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous
Author: Steve Jones
Paperback: 200 pages
Cost: $10.17
Published: October, 2011

As a music fan, I loved Brand Like a Rock Star. Steve Jones did a fabulous job of using bands we all know and love (and some we hate) to illustrate marketing and branding tips that every business can use. Using the world of Rock and Roll to illustrate important business branding tips, did more than give me food for thought, it really made it come alive in my mind.Continue Reading

Marketing Shortcuts for the Self Employed

Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition
Author: Patrick Schwerdtfeger
Hardcover: 257 pages
Cost: $14.33
Published: June, 2011Continue Reading

Book Review: Accelerate! by Arnie Kuenn


Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing
Author: Arnie Kuenn
Paperback: 266 pages
Cost: $17.95
Published: July, 2011

My company uses the tag line “Velocitize Your Web Marketing”. So you know that when I saw the title of Arnie Kuenn’s book, Accelerate!, I had to read it. Well, that and (full disclosure) he asked me to write a chapter introduction. (He also mentions me on page 147, but that’s neither here nor there.)

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Stoney's Reading List: October, November, December 2011

Business

  • Winning, Jack Welch
  • Hard Goals: The Secret to Getting from Where You Are to Where You Want to Be, Mark Murphy
  • Anointed for Business: How to Use Your Influence in the Marketplace to Change the World, Ed Silvoso
  • The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know, James Kouzes & Barry Posner
  • Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn

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Stoney's Reading List: Jul, Aug, Sep 2011

Business

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Stoney's Apr, May, Jun 2011 Reading List

Business

Entertainment

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