Archive for the ‘Marketing Book Reviews’ Category

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• The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (Voices That Matter), Steve Mulder and Ziv Yaar
• The Articulate Executive: Learn to Look, Act, and Sound Like a Leader, Granville N. Toogood
• Adam, Ted Dekker
• Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke–the Simple Change That Can Make Your Job Terrific, Cali Ressler
• Personality Plus for Parents: Understanding What Makes Your Child Tick, Florence Littauer
• The Shack, William P. Young

• Competing on Analytics: The New Science of Winning, Davenport, Harris
• Google’s Search Engine Optimization Starter Guide
• Fearless (Dominion Trilogy #2), Robin Parrish
• Fleeced: How Barack Obama, Media Mockery of Terrorist Threats, Liberals Who Want to Kill Talk Radio, the Do-Nothing Congress, Companies That Help Iran, and Washington Lobbyists for Foreign Governments Are Scamming Us … and What to Do About It, Dick Morris
• The Big Switch: Rewiring the World, from Edison to Google, Nicholas Carr
• What’s So Great about America, Dinesh D’Souza
• The Copper Scroll (Political Thrillers Series #4), Joel C. Rosenberg
• The Slumber of Christianity: Awakening a Passion for Heaven on Earth, Ted Dekker

• The Five Love Languages of Teenagers, Gary Chapman
• Search Engine Marketing Journal Supplemental Issue, Vol 1.
• How to Win Friends & Influence People, Dale Carnegie
• Lightning in the bottle (The legends of Eorthe), Charles Beamer
• What’s So Great about America, Dinesh D’Souza
• Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath & Dan Heath
• The Ezekiel Option (Political Thrillers Series #3), Joel C. Rosenberg
• A More Perfect Constitution: Why the Constitution Must Be Revised: Ideas to Inspire a New Generation, Larry J. Sabato
• Still Growing: An Autobiography, Kirk Cameron
• The Time Paradox: The New Psychology of Time That Will Change Your Life, Philip Zimbardo & John Boyde
• For Men Only: A Straightforward Guide to the Inner Lives of Women, Shaunti and Jeff Feldhahn
• For Women Only: What You Need to Know about the Inner Lives of Men, Shaunti Feldhahn
• Sinner: A Paradise Novel (The Books of History Chronicles), Ted Dekker
• If Democrats Had Any Brains, They’d Be Republicans, Ann Coulter

The Pole Position Marketing Team was off to Las Vegas last week for Webmasterworld’s PubCon conference. After last years experience of coming home with my brain on overload, I was prepared for an equally fulfilling week.

This year PubCon went really crazy with sessions, running a keynote and 4 sessions each day. And, to cram in even more information, there were six tracks to chose from! Doing the math, that’s 31 topics to choose from in one day. Truly something for everyone. With so much going on, it wasn’t possible to live blog or even create a wrap up at the end of the day. Thus I am pulling my wrap up together for the entire week in one post.

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I forgot to post this earlier this month. Here is my book reading list from July and August.

• The Wisdom of Crowds, James Surowiecki
• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, Al Ries & Jack Trout
• The Appeal, John Grisham
• Men Are from Mars, Women Are from Venus: The Classic Guide to Understanding the Opposite Sex, John Gray
• The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less, Mark Joyner
• Marketing and Advertising Using Google: Targeting Your Advertising to the Right Audience (PDF), Google
• The 100 Absolutely Unbreakable Laws of Business Success, Brian Tracy
• Talent Is Never Enough: Discover the Choices That Will Take You Beyond Your Talent, John Maxwell
• The Day I Died, Steve Sjogren
• Shadow of Power: A Paul Madriani Novel (Paul Madriani Novels), Steve Martini
• The 7 Habits of Highly Effective People, Stephen R. Covey
• The 5 Paths to Persuasion: The Art of Selling Your Message, Robert Miller and Gary Williams

• 4 Social Media Tools for Travel
• Social media marketing’s 7 deadly sins
• Social Media is Key Component of Back-to-School Marketing Supply List
• Social Media Marketing ROI- Metrics and Analysis
• Proof that Savvy Social Media Users are the Most Contagious Viral Seeds

The CSS Anthology: 101 Essential Tips, Tricks & Hacks
Author: Rachel Andrew
Paperback: 400 pages
Cost: $26.37
Published: August, 2007

I’ve never claimed to be a programmer but working in SEO means that I’m involved in creating or editing hundreds of pages over the course of a year. Understanding how CSS works, and being able to implement basic to more advanced CSS strategies, has become essential over the past few years. Until now I’ve only had a rudimentary knowledge of CSS. The CSS Anthology has helped me grow my knowledge significantly on the topic.

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Thursday’s Celebrity Apprentice was a pretty lackluster episode. I was excited to see Marilu Henner and Vincent Pastore square off. I like both of them, but Marilu seems to be a much stronger leader than Vincent. I wasn’t sure who I was rooting for. I mean, I love it when Omarosa’s team loses, but I don’t want to see Marilu go.

The women have severe cohesiveness issues, thanks largely due to Omorosa. On the other hand, the guys, who work very well together, had some pre-task fireworks themselves. Which brings me to…

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The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses
Authors: William J. O’Neil
Paperback: 183pages
Cost: $8.76
Published: September, 2003

After dabbling with the stock market for a couple of years and finding both moderate success and spectacular failure, O’Neil’s book “The Successful Investor” pretty much confirmed what I already knew. I was doing this all wrong. That’s the depressing part. But the good part is that O’Neil teaches you how to do stock investing right.

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SEO

• How To Make the No-Follow A Blessing and Not a Curse: Advanced Internal SEO
• 5 More Free Tools To Improve Search Engine Optimization
• Four Reasons To Avoid Using Dates In URLs

Link Building Click here to keep learning