If Stoney deGeyter and I had collaborated on a book for the inbound marketing industry, it probably would have turned out something like Optimize, Odden’s recent release that covers search engine optimization (SEO), social media and content marketing tactics and why a blend of all three is a must for successful online marketing.
Last fall, in fact, Stoney and I – with our combined 25 years of experience – led a Web marketing workshop entitled, How to Integrate Search, Social Media and Content. We discussed the natural synergy between the three, as well as goal-setting, best practices and practical how-to’s. Without even knowing it, we took a page (well, actually, a few pages) from the to-be-published Optimize.
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